Ev İdaresine Pazarlama ve Yönetim Yaklaşım, Yöntem ve Tekniklerinin Uygulanabilirliği

Yıl 2012, Sayı: 24, 75 - 91, 01.12.2012

İrina Yovcheva

Öz

Bilişim dünyası, ekonomi ve sosyal çalışmalarla beraber gelişen bir toplumla karşı
karşıyayız. Bu çalışmanın hedefi, temel pazarlama araştırma yöntemleri, satış
stratejileri ve teknikleri, yönetim fonksiyonları, yöntemleri ve bunların uygulanması
ile beraber Bulgar toplumunun bunlara ilgisini irdelemektir. Bu anlamda çalışmanın
odağında Bulgar ev idaresi yer almaktadır ve analoji yöntemi kullanılarak ev idaresi
ile işletme yönetiminin benzerlikleri ortaya konmaya çalışılmıştır.

Anahtar Kelimeler

ev idaresi, pazarlama yaklaşımları ve teknikleri, yönetim teknikleri

Applying Marketing and Management Approaches, Methods and Techniques to Household Management

Öz

We are witnesses of a developing society which is related to the information technologies, economy and social researches. The aim of this paper is to present the relationship between basic marketing research methods, strategies and techniques, management functions, methods and approaches as a part of economic theory on the one side, information technologies and applications on the other side, and the Bulgarian society as a whole and its characteristics and problems on the third side. The main focus of this paper is the household, especially the Bulgarian household, as the smallest social organization; and the main purpose is to explain the similarity between business organizations and the household using an analogy principle

Anahtar Kelimeler

household management, marketing approaches, marketing methods, management approaches, management methods

Kaynakça

• Angelov, A. (1998), Fundamentals of Management, Trakia-M.
• Bartol, K., D. Martin (1991), Management, McGraw-Hill, Inc.
• Bateman, Thomas, Carl Zeithaml (1993), Management: Function & Strategy, 2nd edition, Irwin: Boston.
• Creel, R., Household Management: “Creating the Command Center”, www.smead.com/Ajax.asp?NodeID=1392&action=pdf/15.03.2012
• Donnelly, James H. Jr., James L. Gibson, John M. Ivancevich (1992), Fundamentals of Management, 8th ed., Irwin: Boston.
• Futrell, Charles (1993), Fundamentals of selling, 4th edition, Irwin: Boston.
• Macmillan English Dictionary for advanced learners (2006), International Student Edition, London: Macmillan Pub. Limited.
• Malhotra, Naresh (1993), Marketing Research: An Applied Orientation, 3rd edition, New Jersey: Prentice Hall International.
• NSI (National Statistics Institute,), “2011 Population census in the Republic of Bulgaria”, www.nsi.bg/census2011/PDOCS2/Census2011final_ en.pdf 15.03.2012
• OLS (Online Lawyer Source, 2012), “Reasons for Divorce”, http://www. onlinelawyersource.com/divorce/family-law/reasons/index.html 15.03.2012
• SC (Statistics Canada, 2012), “Classification of type of household”, http://www. statcan.gc.ca/concepts/definitions/house-menage-eng. html/15.03. 2012
• Smead (2012), http://www.smead.com/Ajax.asp?NodeID =1392&action =pdf /15.03.2012.
• USCB (The United States Census Bureau, 2012), http://www.census.gov /geo/lv4help /apen_bhous.html/15.03.2012