Analyzing COVID-19 Post-Pandemic Recovery Process in Azores Archipelago

Year 2022, Volume: 14 Issue: S1, 206 - 218, 28.04.2022

Arian Behradfar Rui Castanho , Gualter Couto , Aurea Sousa , Pedro Pimentel

https://doi.org/10.18521/ktd.1051539

Cited By: 2

Abstract

Objective: The Small Islands Developing States (SIDS) are specific regions that mainly depend on tourism industry and sector. The pandemic of COVID-19 has strongly affected the tourism management in these areas. In this study, we aim to design and test recovery strategies to represent practical solutions based on the concept of risk perception as a significant issue in the intention and attitude of tourists toward behavior.
Methods: In this regard, we use the theory of planned behavior (TPB) to provide an accurate simulation and evaluation to develop a model including four distinct strategies: social distancing, tax reduction policy, travel bubble, and joint strategy.
Results: The outcomes indicate that the most efficient way to alter tourism behavior intention and attitude is the travel bubble strategy.
Conclusion: Remarkable reduction in tourism arrival could be an advantage to use existing opportunities toward sustainable development plans in the Azores Archipelago as the chosen case study in this study.

Keywords

Sustainable development, Tourism management, Tourism recovery strategy, Small Islands Developing States, System dynamics, Planned behavior’

Azor Takımadalarında COVID-19 Pandemi Sonrası İyileşme Sürecinin Analizi

Abstract

Amaç: Gelişmekte Olan Küçük Ada Devletleri (SIDS), esas olarak turizm endüstrisine ve sektörüne bağlı olan belirli bölgelerdir. COVID-19 pandemisi bu alanlarda turizm yönetimini güçlü bir şekilde etkilemiştir. Bu çalışmada, turistlerin davranışa yönelik niyet ve tutumlarında önemli bir konu olan risk algısı kavramına dayalı pratik çözümleri temsil edecek kurtarma stratejilerini tasarlamayı ve test etmeyi amaçlıyoruz.
Yöntemler: Bu bağlamda, dört farklı stratejiyi içeren bir model geliştirmek için doğru bir simülasyon ve değerlendirme sağlamak için planlı davranış teorisini (TPB) kullandık; sosyal mesafe, vergi indirim politikası, seyahat balonu ve ortak strateji.

Bulgular: Sonuçlar, turizm davranışı niyetini ve tutumunu değiştirmenin en etkili yolunun seyahat balonu stratejisi olduğunu göstermektedir.

Sonuç: Turizm gelişindeki kayda değer azalma, bu çalışmada seçilen örnek olay olarak Azor Takımadaları'ndaki sürdürülebilir kalkınma planlarına yönelik mevcut fırsatları kullanmak için bir avantaj olabilir.

Anahtar Kelimeler: Sürdürülebilir Kalkınma; Turizm Yönetimi; Turizm kurtarma stratejisi; Küçük Adalar Gelişmekte Olan Devletler; Sistem dinamikleri; Planlı davranış

Keywords

Sürdürülebilir kalkınma, Turizm yönetimi, Turizm kurtarma stratejisi, Küçük adalar, Gelişmekte olan ülkeler, Sistem dinamikleri, Planlı davranış

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