Year 2000,
Volume: 17 Issue: 1, 225 - 237, 01.01.2000
Abstract
Bu yazının amacı pazarlarna iletişim karmasında World Wide Web'in yerini ortaya koymaktır. Bunun için World Wide Web'in ne olduğu ve pazarlama iletişimi açısından üstlendiği rol incelenecektir. Web'in pazarlarna iletişiminde kullanımına örnekler gösterilen makalede, gelecekte Web'e bağlı olarak reklarncılığın nasıl bir yönelim izleyeceğine ilişkin ipuçları yakalanmaya çalışılmıştır.
References
- Berthon, H., Pirt, L. & Watson, R. T. (1996). Re-surfing W3: Reseacrh perspectives on marketing communication and buyer behaviour on the World Wide Web. International Journal ofAdvertising, 15,287-301.
- ------------------------------------------------------- (1996, January/February). The World Wide Web as an advertising medium, Journal of Advertising Research, 43-54.
- Burke, R. R. (1996, March/April). Virtual shopping: Breakthrough in marketing research. Harvard Business Review, 120-131.
- Dissertation Abstracts International (1996). Adventure in cyberspace: Exploring the World Wide Web pages on the internet. Dissertation Abstracts International, 56, 9, 3358A.
- Ducoffe, R. H. (1996, September/October). Advertising value and advertising on the Web. Journal ofAdvertising Reseacrh, 21-35.
- Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control. Englewood Cliffs, NJ: Prentice Hall.
- Menteşoğlu, K. (1997, Nisan). Satıcının ölümü. PC Magazine Türkiye. 96-98.
- Pavlik, J.V. (1996). New media technology. Boston, MA: Allyn and Bacon. Reklam seyredene rüşvet vereceğiz.(1996, Şubat 13). Hürriyet. 21. Yüzyıl Eki, s. 4.
- Tanış, D. (1997, Mart). En iyi ticari sayfalar. PC Magazine Türkiye. 96-97. The accidental superhighway (1995, July 1). The Economist, Survey 5-20.
- Watson, i. (1994, October). Advertising on the net. Managing Information, 33-34.
Year 2000,
Volume: 17 Issue: 1, 225 - 237, 01.01.2000
Abstract
References
- Berthon, H., Pirt, L. & Watson, R. T. (1996). Re-surfing W3: Reseacrh perspectives on marketing communication and buyer behaviour on the World Wide Web. International Journal ofAdvertising, 15,287-301.
- ------------------------------------------------------- (1996, January/February). The World Wide Web as an advertising medium, Journal of Advertising Research, 43-54.
- Burke, R. R. (1996, March/April). Virtual shopping: Breakthrough in marketing research. Harvard Business Review, 120-131.
- Dissertation Abstracts International (1996). Adventure in cyberspace: Exploring the World Wide Web pages on the internet. Dissertation Abstracts International, 56, 9, 3358A.
- Ducoffe, R. H. (1996, September/October). Advertising value and advertising on the Web. Journal ofAdvertising Reseacrh, 21-35.
- Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control. Englewood Cliffs, NJ: Prentice Hall.
- Menteşoğlu, K. (1997, Nisan). Satıcının ölümü. PC Magazine Türkiye. 96-98.
- Pavlik, J.V. (1996). New media technology. Boston, MA: Allyn and Bacon. Reklam seyredene rüşvet vereceğiz.(1996, Şubat 13). Hürriyet. 21. Yüzyıl Eki, s. 4.
- Tanış, D. (1997, Mart). En iyi ticari sayfalar. PC Magazine Türkiye. 96-97. The accidental superhighway (1995, July 1). The Economist, Survey 5-20.
- Watson, i. (1994, October). Advertising on the net. Managing Information, 33-34.
There are 10 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | January 1, 2000 |
| Published in Issue | Year 2000 Volume: 17 Issue: 1 |