Year 1993,
Volume: 11 Issue: 1, 149 - 164, 01.01.1993
References
- Bietl, A.L., & B1ridgawater, CA. (1990). Attırlibutes of l'iikaıble TV commerctals. Journal of Advet1liSiing Research, June, 38 - 44.
- Brooker, G.W. (1981). A Comparison of the Persuaslve Effecm of MiM Humor and! Mildi Fear Alppeaıls lın Adivertlslngs. Journal of Advertislng, 10 (4), 2'9 - 40.
- canter. T.G. & Venus, P. (1980). The Effem of Humoır anı recall of a Radllo Adve,rti'sement. Journal of Broadcasting, 24 (1), 13-22.
- Deılener, Nejdet. (1990). The Effects of ReHglous Factors on Per-' celved Risk in Durable Goods Purohases Decl'sloOıS. The Journal of Consumer Mar1kteilling, Summeır. Vol. 7, No. 3, 27-38.
- Duncan, P.C. &Nelson, J~E. (1985). Effects of Humor in a Radio Adverttslnq Experiment. Journalaf Advenising, 14 (2), 33-40.
- Kearney, M. (1984). World V.iew Oa: Ohander and 8hairp.
- Ke1rllingeır, N.IE. (1986). Foundarlons of BehaVfior Reısearch 3rd Ed. Holt, Rein'ha,rt and Wlnston, tnc
- Madden, J.T.& Welnbe,rtgeır, J.G. (1982). The Effects of Humor on Attention iın Magazine' Adlveırti'sing. Jour,nal of Advertising, 14 (2).
- Mct.eod, J.M. & Koslck, G.K (19861. Pıaying Atterıelon to tlhe Concept of Attentlon lin Mass Medll·a Beseerch. Paper presented to the Midwe!st Aesoctanon ~orRublic Qplnlon Re'seıarch. Ohicago, 11.
- Mcl.eod, J.M.&Amor. D.&Kosicki, M.K. (1987). lmages of the Medta, Orlentatlon to the Wo:r1d: Wheıre do the Publle Images of Mass Media News Come From? Paper presented to the Mass Communication Div!ision. lınltem'ationaıl Cornımunication Assoctatton Montreal, Canada.
- Sun, H.H. (1988). World View, T'e'le,Vlision Use andı Thetr Impact on People's Lea'~ll!ing From PSAs. UnpubHshed Master Thesis, University of Wisconsrın, Mad/ison.
Year 1993,
Volume: 11 Issue: 1, 149 - 164, 01.01.1993
References
- Bietl, A.L., & B1ridgawater, CA. (1990). Attırlibutes of l'iikaıble TV commerctals. Journal of Advet1liSiing Research, June, 38 - 44.
- Brooker, G.W. (1981). A Comparison of the Persuaslve Effecm of MiM Humor and! Mildi Fear Alppeaıls lın Adivertlslngs. Journal of Advertislng, 10 (4), 2'9 - 40.
- canter. T.G. & Venus, P. (1980). The Effem of Humoır anı recall of a Radllo Adve,rti'sement. Journal of Broadcasting, 24 (1), 13-22.
- Deılener, Nejdet. (1990). The Effects of ReHglous Factors on Per-' celved Risk in Durable Goods Purohases Decl'sloOıS. The Journal of Consumer Mar1kteilling, Summeır. Vol. 7, No. 3, 27-38.
- Duncan, P.C. &Nelson, J~E. (1985). Effects of Humor in a Radio Adverttslnq Experiment. Journalaf Advenising, 14 (2), 33-40.
- Kearney, M. (1984). World V.iew Oa: Ohander and 8hairp.
- Ke1rllingeır, N.IE. (1986). Foundarlons of BehaVfior Reısearch 3rd Ed. Holt, Rein'ha,rt and Wlnston, tnc
- Madden, J.T.& Welnbe,rtgeır, J.G. (1982). The Effects of Humor on Attention iın Magazine' Adlveırti'sing. Jour,nal of Advertising, 14 (2).
- Mct.eod, J.M. & Koslck, G.K (19861. Pıaying Atterıelon to tlhe Concept of Attentlon lin Mass Medll·a Beseerch. Paper presented to the Midwe!st Aesoctanon ~orRublic Qplnlon Re'seıarch. Ohicago, 11.
- Mcl.eod, J.M.&Amor. D.&Kosicki, M.K. (1987). lmages of the Medta, Orlentatlon to the Wo:r1d: Wheıre do the Publle Images of Mass Media News Come From? Paper presented to the Mass Communication Div!ision. lınltem'ationaıl Cornımunication Assoctatton Montreal, Canada.
- Sun, H.H. (1988). World View, T'e'le,Vlision Use andı Thetr Impact on People's Lea'~ll!ing From PSAs. UnpubHshed Master Thesis, University of Wisconsrın, Mad/ison.
There are 11 citations in total.
Details
| Primary Language | English |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | January 1, 1993 |
| Published in Issue | Year 1993 Volume: 11 Issue: 1 |