AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA

İbrahim Bozacı; Havva Hacer Geçmiş Yüksel

TR EN

AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA

Öz

Son zamanlarda duygular veya duygusal deneyimlerin tüketicileri etkileyen değişkenler arasında olduğu, pazarlama yazınında dikkat çeken bir konu haline gelmiştir. Bu noktada aşırı ebeveyn kontrolü gibi sorunlu aile içi iletişim ve etkileşimler, çocukların ve uzun vadede gençlerin duygusal gelişimini etkileyebilmektedir. Bu durumun tüketici davranışlarına yansımalarının olması beklenebilir. Ancak çocukluk döneminde yaşanan travmatik deneyimlerin bir türü olarak dahi ifade edilebilen aşırı ebeveyn kontrolünün, tüketiciler üzerinde etkilerine ilişkin bilimsel bilginin kısıtlı olduğu görülmektedir. Bu araştırmada, aşırı ebeveyn kontrolünün gençlerin sosyal kaygı ve gösteriş tüketimine olası etkilerini ortaya koymak amaçlanmaktadır. Betimsel saha çalışması niteliğinde olan bu araştırmada, önlisans öğrencileriyle araştırma değişkenlerini içeren bir anket uygulaması gerçekleştirilmiştir. Elde edilen birincil verilerin yapısal geçerlilik ve güvenilirliği incelenmiş ve regresyon analiziyle araştırma bulguları ortaya konulmuştur. Aşırı ebeveyn kontrolünün sosyal kaygı boyutlarını (sosyal kaygı yeni, olumsuz değerlendirilme kaygısı ve sosyal kaygı genel) pozitif yönde etkilediği tespit edilmiştir. Bununla birlikte, aşırı ebeveyn kontrolünün, gençlerin gösteriş tüketimini de pozitif yönde etkilediği anlaşılmaktadır. Diğer taraftan sosyal kaygının gösteriş tüketimini etkilemediği ve aşırı ebeveyn kontrolünün gösteriş tüketimine etkisinde aracılık rolü üstlenmediği belirlenmiştir. Disiplinler arası bir bakış açısıyla gerçekleştirilen araştırma bulgularının, gösteriş tüketimi ve aşırı ebeveyn kontrolü yazını bakımından yararlı olması umulmaktadır.

Anahtar Kelimeler

Aşırı Ebeveyn Kontrolü , Sosyal Kaygı , Gösteriş Tüketimi , Tüketim

Examining the Effect of Parental Overcontrol on Social Anxiety and Conspicuous Consumption: A Study Young Consumers

Abstract

Emotions or emotional experiences have recently become a prominent topic in the marketing literature as a variable that influences consumers. At this point, problematic family communication and interactions, such as parental over control, can affect the emotional development of children and young people in the long run. This situation can be expected to have reflections on consumer behavior. However, it is seen that scientific knowledge on the effects of parental over control, which can even be expressed as a type of traumatic experiences in childhood on consumers is limited. This study aims to reveal the possible effects of parental over control on social anxiety and conspicuous consumption of young people. In this descriptive field study, a questionnaire including the research variables was administered to vocational high school students. The construct validity and reliability of the primary data obtained were examined and the research findings were revealed through regression analysis. Parental over control was found to positively affect social anxiety dimensions (social anxiety new, negative evaluation anxiety and social anxiety general). In addition, it is understood that parental over control also positively affects young people’s conspicuous consumption. On the other hand, it was determined that social anxiety did not affect conspicuous consumption and did not play a mediating role in the effect of parental over control on conspicuous consumption. It is hoped that the findings of this interdisciplinary research will be useful for the literature on conspicuous consumption and parental over control.

Keywords

Parental Overcontrol , Social Anxiety , Conspicuous , Consumption.

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Primary Language

Turkish

Subjects

Consumer Behaviour

Journal Section

Research Article

Authors

İbrahim Bozacı ^*
0000-0002-9584-6126
Türkiye

Havva Hacer Geçmiş Yüksel
0000-0003-4412-6513
Türkiye

Publication Date

July 31, 2024

Submission Date

April 4, 2024

Acceptance Date

April 25, 2024

Published in Issue

Year 2024 Volume: 14 Number: 2

IZ

https://izlik.org/JA52CS49HW

APA

Bozacı, İ., & Geçmiş Yüksel, H. H. (2024). AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 14(2), 239-256. https://izlik.org/JA52CS49HW

AMA

1.Bozacı İ, Geçmiş Yüksel HH. AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. KUSBD. 2024;14(2):239-256. https://izlik.org/JA52CS49HW

Chicago

Bozacı, İbrahim, and Havva Hacer Geçmiş Yüksel. 2024. “AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI Ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA”. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi 14 (2): 239-56. https://izlik.org/JA52CS49HW.

EndNote

Bozacı İ, Geçmiş Yüksel HH (July 1, 2024) AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi 14 2 239–256.

IEEE

[1]İ. Bozacı and H. H. Geçmiş Yüksel, “AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA”, KUSBD, vol. 14, no. 2, pp. 239–256, July 2024, [Online]. Available: https://izlik.org/JA52CS49HW

ISNAD

Bozacı, İbrahim - Geçmiş Yüksel, Havva Hacer. “AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI Ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA”. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi 14/2 (July 1, 2024): 239-256. https://izlik.org/JA52CS49HW.

JAMA

1.Bozacı İ, Geçmiş Yüksel HH. AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. KUSBD. 2024;14:239–256.

MLA

Bozacı, İbrahim, and Havva Hacer Geçmiş Yüksel. “AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI Ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA”. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, vol. 14, no. 2, July 2024, pp. 239-56, https://izlik.org/JA52CS49HW.

Vancouver

1.İbrahim Bozacı, Havva Hacer Geçmiş Yüksel. AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA. KUSBD [Internet]. 2024 Jul. 1;14(2):239-56. Available from: https://izlik.org/JA52CS49HW

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AŞIRI EBEVEYN KONTROLÜNÜN SOSYAL KAYGI ve GÖSTERİŞ TÜKETİMİNE ETKİSİNİN İNCELENMESİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA

Öz

Anahtar Kelimeler

Examining the Effect of Parental Overcontrol on Social Anxiety and Conspicuous Consumption: A Study Young Consumers

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