COMPARING BRAIN ACTIVITY OF ENTREPRENEURS AND NON-ENTREPRENEURS DURING CREATIVE THINKING AND OPPORTUNITY RECOGNITION

Abstract

The main purpose of this study is to try to explain entrepreneurship within the framework of brain-based entrepreneurship approach (neuroentrepreneurship). In our study, we examined creative thinking and opportunity recognition, which are two characteristics that are frequently used to define entrepreneurs. Data were collected using Electroencephalography (EEG). The sample of the research consists of 35 participants (entrepreneurs and non-entrepreneurs). Research data were analyzed with WINEEG and SPSS programs. The findings of the research indicate that there are differences between the brain activity of entrepreneurs and non-entrepreneurs during creative thinking and opportunity recognition. In addition, it has been observed different neural networks in the brains of entrepreneurs, especially during opportunity recognition.

Keywords

• neuroentrepreneurship
• creativity
• opportunity recognition

Project Number

2020SOBE001

YARATICI DÜŞÜNME VE FIRSAT TANIMLAMA ESNASINDA GİRİŞİMCİLER VE GİRİŞİMCİ OLMAYANLARIN BEYİN AKTİVİTELERİNİN KARŞILAŞTIRILMASI

Abstract

Bu çalışmanın temel amacı, beyin temelli girişimcilik yaklaşımı (nörogirişimcilik) çerçevesinde girişimciliği açıklamaya çalışmaktır. Çalışmada, girişimcileri tanımlamak için sıklıkla kullanılan iki özellik olan yaratıcı düşünme ve fırsat tanımlama incelenmiştir. Araştırma verileri Elektroensefalografi (EEG) kullanılarak toplanmıştır. Araştırmanın örneklemini 35 katılımcı (girişimci ve girişimci olmayan) oluşturmaktadır. Araştırmada elde edilen veriler WINEEG ve SPSS programları kullanılarak analiz edilmiştir. Araştırmanın bulguları, yaratıcı düşünme ve fırsat tanımlama esnasında girişimcilerin ve girişimci olmayanların beyin aktiviteleri arasında farklılıklar olduğunu göstermektedir. Ayrıca özellikle fırsat tanımlama esnasında girişimcilerin beyinlerinde farklı sinir ağlarının kullanıldığı gözlemlenmiştir.

Keywords

• nörogirişimcilik
• yaratıcılık
• fırsat tanımlama

Supporting Institution

Pamukkale Üniversitesi Bilimsel Araştırma Projeleri Komisyonu

Project Number

2020SOBE001

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