FARKLI DEMOGRAFİK PROFİLLERDEKİ KADINLARIN YATIRIM KARARLARINA İLİŞKİN FİNANSAL RİSK ALGILARININ İNCELENMESİ

Year 2018, Volume: 5 Issue: 3, 705 - 724, 27.12.2018

Ali Bayrakdaroğlu , Ezgi Kuyu

https://doi.org/10.30798/makuiibf.414065

Cited By: 5

Abstract

Literatürde, finansal kararlarda önemli
rol oynayan finansal risk toleransının kadınlarda daha düşük olmasının,
verdikleri yatırım kararlarına da yansıdığı yapılan çalışmalarda
vurgulanmıştır. Yatırım kararı verirken, kadınların erkeklere kıyasla daha yüksek
risk algısına sahip olmalarından dolayı, geleceğe yönelik adımlarında daha
ihtiyatlı davrandıkları ve dolayısıyla daha az getiri elde edecek olmalarına
rağmen, daha az risk içeren yatırım araçlarını tercih ettikleri görülmektedir.
Kadın yatırımcıların risk algısının, erkeklerden yüksek olduğu görüşü ve bu
konudaki çalışmaların bulguları dikkate aldığımızda, kadın yatırımcılar
açısından risk algısına etki eden faktörlerin detaylı şekilde incelenmesi
gerektiği anlaşılmaktadır. Çalışma, yatırımın riskine ilişkin mevcut
uyaranların kadınlar tarafından, bulundukları durum ve çeşitli faktörlerin de
etkisiyle farklı algılanabileceğini, dolayısıyla farklı yorumlanabileceğini ve
bunun sonucunda kadınları farklı yatırım davranışlarına yönlendirebileceğine
odaklanmaktadır. Bu doğrultuda araştırmanın amacı; farklı demografik
profillerdeki kadınların yatırım kararlarına ilişkin finansal risk algılarının,
katılımcıların kendilerini özgürce ifade edebilmelerine imkân veren odak grup
görüşmesiyle incelenerek ortaya konulmasıdır. Çalışmada nitel araştırma
tekniklerinden durum deseni kullanılmıştır. Örneklem, belirli gelir düzeyinde
olan, ancak farklı demografik özelliklere sahip ve yatırım yapan altı kadın
yatırımcıdan oluşmaktadır. Çalışmanın sonucunda; finansal risk algılarını en
çok etkileyen etmenlerin sosyo-ekonomik ve demografik özellikler ile insan
sermayesi ve bilgi düzeyi temalarının altında yer alan gelir düzeyi, finansal
okuryazarlık düzeyi, yetiştirilme tarzı ve pişmanlıktan kaçınmanın olduğu
anlaşılmıştır.

Keywords

Finansal Risk Algısı, Kadın Yatırımcılar, Odak Grup Görüşmesi

ANALYSIS OF FINANCIAL RISK PERCEPTIONS ON INVESTMENT DECISIONS OF WOMEN WITH DIFFERENT DEMOGRAPHIC PROFILES

Abstract

In the
literature, it is emphasized in the studies that women’s low level of financial
risk tolerance, which plays an important role in financial decisions, reflects
in their investment decisions. While making investment decision, due to the
fact that women have higher level of financial risk perception than men, it
seems that they prefer to invest carefully and in investment instruments with
less risk although they will get less return. When we consider the opinion that
risk perception of female investors is higher than that of male investors and
the findings of the studies on this topic, it is understood that the factors
affecting risk perception should be examined in detail for female investors. This
study focuses on the fact that current stimuli on investment risk can be
perceived differently by women, by their condition and by the influence of
various factors, so that they can be interpreted differently and consequently
lead women to different investment behaviors. Accordingly, the purpose of the
research is that the financial risk perceptions of investment decisions of
women in different demographic profiles are examined through a focus group
interview that allows participants to express themselves comfortably. The
sample consists of six female investors who have a certain level of income but
have different demographic characteristics and investing. At the end of the
study, it has been understood that the factors that most affect financial risk
perceptions are the level of income, financial literacy, upbringing style, and
regret that are under the socio-economic and demographic characteristics and
human capital and knowledge level themes.

Keywords

Financial Risk Perception, Women Investors, Focus Group Interview

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