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DESTİNASYON SOSYAL SORUMLULUĞUNUN YEREL HALKIN TURİZM ALGISI VE DESTEĞİ ÜZERİNE ETKİSİ: BEYPAZARI KIRSAL TURİZM ÖRNEĞİ

Year 2021, Volume: 8 Issue: 3, 1306 - 1320, 30.11.2021
https://doi.org/10.30798/makuiibf.798326

Abstract

Bu araştırma destinasyon sosyal sorumluluğunun, yerel halkın kırsal turizm algısı ve turizme verdikleri destek üzerine etkisini belirlemek amacıyla yapılmıştır. Bu kapsamda Ankara Beypazarı destinasyonunda yaşayan 402 kişi üzerinde anket uygulaması gerçekleştirilmiştir. Araştırmadan elde edilen veriler Smart-PLS programı ile analiz edilmiş ve raporlanmıştır. Araştırma sonuçları değerlendirildiğinde, destinasyonda sosyal sorumluluk faaliyetlerinin gerçekleşmesinin yerel halkın kırsal turizmin etkilerini olumlu yönde algılamalarını sağladığı tespit edilmiştir. Bunun yanında kırsal turizmin olumlu etkileri yöre halkının bölgedeki turizmin gelişimine verdikleri desteği arttırmaktadır. Ayrıca, çalışmada kırsal turizmin olumsuz etkilerine rağmen yerel halkın bölgedeki turizm gelişimini desteklediği sonucuna ulaşılmıştır. Ek olarak, destinasyon sosyal sorumluluğunun, kırsal turizmin algılanan olumlu etkileri üzerinden bölgedeki turizmin desteklenmesi üzerinde dolaylı etkisi tespit edilmiştir. Çalışma sonucunda alanyazında çalışan akademisyenlere, sektörde hizmet gösteren işletme yöneticilerine ve destinasyon yönetim örgütlerine yönelik öneriler geliştirilmiştir.

References

  • Asmelash, A. G., ve Kumar, S. (2019). The structural relationship between tourist satisfaction and sustainable heritage tourism development in Tigrai, Ethiopia, Heliyon, 5 (3), 1-31.
  • Ballantyne, R., Packer, J., ve Sutherland, L. A. (2011). Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Tourism Management, 32 (4), 770–779.
  • Bagozzi, R. P., ve Yi, Y. (1988). On the evaluation of structural equation models. Journal Of The Academy of Marketing Science, 16 (1). 74–94.
  • Chinomona, R., ve Sandada, M. (2013). The influence of market related activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa, The Journal of Applied Business Research, 29 (6), 1897-1908.
  • Fornell, C., ve Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39–50.
  • Gabor, M. N., ve Oltean, F. D. (2019). Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women, Tourism Management, 70, 170-175.
  • García, R., ve Armas, C. (2007). Relation Between social-environmental responsibility and performance in hotel firms. International Journal of Hospitality Management, 26 (4), 824–839.
  • Gursoy, D., ve Rutherford, D. (2004). Host Attitudes toward tourism: An improved structural modeling approach. Annals of Tourism Research, 31 (3) 495–516.
  • Gursoy, D., Boğan, E., Dedeoğlu, B. B., ve Çalışkan, C. (2019). Residents' perceptions of hotels' corporate social responsibility initiatives and its impact on residents' sentiments to community and support for additional tourism development. Journal of Hospitality and Tourism Management, 39, 117-128.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., ve Tatham, R. L. (2005). Multivariate data analysis (6th ed.). New Jersey: Prentice Hall.
  • Henseler, J., ve Ringle, C.M. (2009). The use of partial least sqares path modeling, in international marketing, New Challenges to International Marketing Advances in International Marketing, 20, 277-319.
  • Hu, B., Tuou, Y., ve Liu, J. (2019). How does destination social responsibility ımpact residents’ pro-tourism behaviors? The mediating role of place attachment, Sustainability, 11 (12), 1-14.
  • Jurowski, C., ve Gursoy, D. (2004). Distance effects on residents’ attitudes toward tourism. Annals of Tourism Research, 31 (2), 296-312.
  • Kim, K., Uysal, M., ve Sirgy, M. J. (2013). How does tourism in a community impact the quality of life of community residents?. Tourism Management, 36, 527–540.
  • Lankford, S. V., ve Howard, D. R. (1994). Developing a tourism impact attitude scale. Annals of Tourism Research, 21, 121-139.
  • Lee, S., ve Heo, C. Y. (2009). Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants. International Journal of Hospitality Management, 28 (4), 635–637.
  • Logar, I. (2010). Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments. Tourism Management, 31, 125–135.
  • Nunkoo, R., ve Ramkissoon, H. (2011). Residents’ satisfaction with community attributes and support for tourism. Journal of Hospitality & Tourism Research, 35, 171-190.
  • Oviedo-Garcia, M., A., Castellanos-Verdugo M., ve Martin-Ruiz, D. (2008). Gaining residents’ support for tourism and planning. International Journal of Tourism Research, 10, 95-109.
  • Park, S. Y., ve Levy, S. E. (2014). Corporate social responsibility: perspectives of hotel frontline employees. International Journal of Contemporary Hospitality Management, 26 (3), 332–348.
  • Poitras, L., ve Getz, D. (2006). Sustainable wine tourism: The host community perspective. Journal of Sustainable Tourism, 14 (5), 425–448.
  • Roberts, L., ve Hall, D. (2001). Rural tourism and recreation: Principles to practice. Wallingford: CABI.
  • Romero, J. M. M. Mogollon, J. M. H., Cerro, A. M. C., ve Fernandez, J. A. F. (2020). Corporate Social responsibility ın hotels: A porposal of a measurement of ıts performance through marketing variables. Sustainability, 12, 2-15.
  • Sharpley, R. (2004) Tourism and the countryside. In A. Lew, C.M. Hall and A. Williams (eds) A Companion to Tourism (374–86). Oxford: Blackwell.
  • Sharpley, R. (2007) Flagship attractions and sustainable rural tourism development: The Case of the Alnwick Garden, England, Journal of Sustainable Tourism, 15 (2), 125-143.
  • Sharpley, R. (2014). Host perceptions of tourism: A review of the research. Tourism Management, 42, 37–49.
  • Sheldon, P. J., ve Park, S. Y. (2011). An exploratory study of corporate social responsibility in the U.S. travel industry. Journal of Travel Research, 50, 392-407.
  • Su, L., Huang, S., van der Veen, R., ve Chen, X. (2014). Corporate Social Responsibility, Corporate Reputation, Customer emotions and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-520.
  • Su, L., Wang, L., Law, R., Chen, X., ve Fong, D., (2016). Influences of destination social responsibility on the relationship quality with residents and destination economic performance. Journal of Travel and Tourism Marketing, 34, 488–502.
  • Su, L., ve Swanson, S. R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308-321.
  • Su, L., Huang, S., ve Huang, J., (2018). Effects of destination social responsibility and tourism impacts on residents’ support for tourism and perceived quality of life. Journal of Hospitality and Tourism Research 42, 1039–1057.
  • Su, L., Huang, S., ve Pearce, J., (2018). How does destination social responsibility contribute to environmentally responsible behaviour? a destination resident perspective. Journal of Business Research, 86, 179–189
  • Su, L., ve Huang, Y., (2019). How does perceived destination social responsibility impact revisit intentions: The mediating roles of destination preference and relationship quality. Sustainability, 11 (1), 133.
  • Su, L., Gong, Q., ve Huang, Y. (2020). How do destination social responsibility strategies affect tourists’ ıntention to visit? An attribution theory perspective, Journal of Retailing and Consumer Services, 54, 1-12.
  • TUİK (2020). https://biruni.tuik.gov.tr/medas/?kn=95&locale=tr adresinden alınmıştır (Ziyaret tarihi: 14.08.2019).
  • Walsh, G., ve Bartikowski, B. (2013). Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research, 66(8), 989-995.

THE EFFECT OF DESTINATION'S SOCIAL RESPONSIBILITY ON TOURISM PERCEPTION AND SUPPORT OF LOCAL PEOPLE: THE CASE OF BEYPAZARI RURAL TOURISM

Year 2021, Volume: 8 Issue: 3, 1306 - 1320, 30.11.2021
https://doi.org/10.30798/makuiibf.798326

Abstract

This study has been carried out in order to determine the effect of destination social responsibility on the local people's perception of rural tourism and the support given to the development of rural tourism. Within the scope of the study, 402 questionnaires have been implemented to the people who have been residing in the district of Beypazarı in Ankara. The data obtained in the study have been analyzed and reported using the Smart-PLS program. When the results of the study are evaluated, it has been determined that the realization of social responsibility activities in the destination enabled the local people to perceive the effects of rural tourism positively. In addition, the positive effects of rural tourism increase the local people’s support for the development of tourism in the region. What’s more, it has been concluded in the study that, despite the negative effects of rural tourism, local people keep supporting the development tourism t in the region. Moreover, it has been found out that the destination social responsibility has an indirect effect on supporting tourism in the region by means of the perceived positive effects of rural tourism. As a result of the study, a number of suggestions have been made for the academicians studying in the literature and the business managers and destination management organizations working in the sector.

References

  • Asmelash, A. G., ve Kumar, S. (2019). The structural relationship between tourist satisfaction and sustainable heritage tourism development in Tigrai, Ethiopia, Heliyon, 5 (3), 1-31.
  • Ballantyne, R., Packer, J., ve Sutherland, L. A. (2011). Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Tourism Management, 32 (4), 770–779.
  • Bagozzi, R. P., ve Yi, Y. (1988). On the evaluation of structural equation models. Journal Of The Academy of Marketing Science, 16 (1). 74–94.
  • Chinomona, R., ve Sandada, M. (2013). The influence of market related activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa, The Journal of Applied Business Research, 29 (6), 1897-1908.
  • Fornell, C., ve Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39–50.
  • Gabor, M. N., ve Oltean, F. D. (2019). Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women, Tourism Management, 70, 170-175.
  • García, R., ve Armas, C. (2007). Relation Between social-environmental responsibility and performance in hotel firms. International Journal of Hospitality Management, 26 (4), 824–839.
  • Gursoy, D., ve Rutherford, D. (2004). Host Attitudes toward tourism: An improved structural modeling approach. Annals of Tourism Research, 31 (3) 495–516.
  • Gursoy, D., Boğan, E., Dedeoğlu, B. B., ve Çalışkan, C. (2019). Residents' perceptions of hotels' corporate social responsibility initiatives and its impact on residents' sentiments to community and support for additional tourism development. Journal of Hospitality and Tourism Management, 39, 117-128.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., ve Tatham, R. L. (2005). Multivariate data analysis (6th ed.). New Jersey: Prentice Hall.
  • Henseler, J., ve Ringle, C.M. (2009). The use of partial least sqares path modeling, in international marketing, New Challenges to International Marketing Advances in International Marketing, 20, 277-319.
  • Hu, B., Tuou, Y., ve Liu, J. (2019). How does destination social responsibility ımpact residents’ pro-tourism behaviors? The mediating role of place attachment, Sustainability, 11 (12), 1-14.
  • Jurowski, C., ve Gursoy, D. (2004). Distance effects on residents’ attitudes toward tourism. Annals of Tourism Research, 31 (2), 296-312.
  • Kim, K., Uysal, M., ve Sirgy, M. J. (2013). How does tourism in a community impact the quality of life of community residents?. Tourism Management, 36, 527–540.
  • Lankford, S. V., ve Howard, D. R. (1994). Developing a tourism impact attitude scale. Annals of Tourism Research, 21, 121-139.
  • Lee, S., ve Heo, C. Y. (2009). Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants. International Journal of Hospitality Management, 28 (4), 635–637.
  • Logar, I. (2010). Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments. Tourism Management, 31, 125–135.
  • Nunkoo, R., ve Ramkissoon, H. (2011). Residents’ satisfaction with community attributes and support for tourism. Journal of Hospitality & Tourism Research, 35, 171-190.
  • Oviedo-Garcia, M., A., Castellanos-Verdugo M., ve Martin-Ruiz, D. (2008). Gaining residents’ support for tourism and planning. International Journal of Tourism Research, 10, 95-109.
  • Park, S. Y., ve Levy, S. E. (2014). Corporate social responsibility: perspectives of hotel frontline employees. International Journal of Contemporary Hospitality Management, 26 (3), 332–348.
  • Poitras, L., ve Getz, D. (2006). Sustainable wine tourism: The host community perspective. Journal of Sustainable Tourism, 14 (5), 425–448.
  • Roberts, L., ve Hall, D. (2001). Rural tourism and recreation: Principles to practice. Wallingford: CABI.
  • Romero, J. M. M. Mogollon, J. M. H., Cerro, A. M. C., ve Fernandez, J. A. F. (2020). Corporate Social responsibility ın hotels: A porposal of a measurement of ıts performance through marketing variables. Sustainability, 12, 2-15.
  • Sharpley, R. (2004) Tourism and the countryside. In A. Lew, C.M. Hall and A. Williams (eds) A Companion to Tourism (374–86). Oxford: Blackwell.
  • Sharpley, R. (2007) Flagship attractions and sustainable rural tourism development: The Case of the Alnwick Garden, England, Journal of Sustainable Tourism, 15 (2), 125-143.
  • Sharpley, R. (2014). Host perceptions of tourism: A review of the research. Tourism Management, 42, 37–49.
  • Sheldon, P. J., ve Park, S. Y. (2011). An exploratory study of corporate social responsibility in the U.S. travel industry. Journal of Travel Research, 50, 392-407.
  • Su, L., Huang, S., van der Veen, R., ve Chen, X. (2014). Corporate Social Responsibility, Corporate Reputation, Customer emotions and behavioral intentions: A structural equation modeling analysis. Journal of China Tourism Research, 10(4), 511-520.
  • Su, L., Wang, L., Law, R., Chen, X., ve Fong, D., (2016). Influences of destination social responsibility on the relationship quality with residents and destination economic performance. Journal of Travel and Tourism Marketing, 34, 488–502.
  • Su, L., ve Swanson, S. R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308-321.
  • Su, L., Huang, S., ve Huang, J., (2018). Effects of destination social responsibility and tourism impacts on residents’ support for tourism and perceived quality of life. Journal of Hospitality and Tourism Research 42, 1039–1057.
  • Su, L., Huang, S., ve Pearce, J., (2018). How does destination social responsibility contribute to environmentally responsible behaviour? a destination resident perspective. Journal of Business Research, 86, 179–189
  • Su, L., ve Huang, Y., (2019). How does perceived destination social responsibility impact revisit intentions: The mediating roles of destination preference and relationship quality. Sustainability, 11 (1), 133.
  • Su, L., Gong, Q., ve Huang, Y. (2020). How do destination social responsibility strategies affect tourists’ ıntention to visit? An attribution theory perspective, Journal of Retailing and Consumer Services, 54, 1-12.
  • TUİK (2020). https://biruni.tuik.gov.tr/medas/?kn=95&locale=tr adresinden alınmıştır (Ziyaret tarihi: 14.08.2019).
  • Walsh, G., ve Bartikowski, B. (2013). Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally. Journal of Business Research, 66(8), 989-995.
There are 36 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Özgür Yayla 0000-0001-7124-9311

Publication Date November 30, 2021
Submission Date September 22, 2020
Published in Issue Year 2021 Volume: 8 Issue: 3

Cite

APA Yayla, Ö. (2021). DESTİNASYON SOSYAL SORUMLULUĞUNUN YEREL HALKIN TURİZM ALGISI VE DESTEĞİ ÜZERİNE ETKİSİ: BEYPAZARI KIRSAL TURİZM ÖRNEĞİ. Mehmet Akif Ersoy Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 8(3), 1306-1320. https://doi.org/10.30798/makuiibf.798326