Determining the Factors Affecting University Students' Green Entrepreneurship Intention

Year 2025, Volume: 12 Issue: 3, 794 - 815, 30.09.2025

Deniz Yalçıntaş , Eda Yaşa Özeltürkay

Abstract

It is essential that people, businesses, and the government provide sustainable solutions to the environmental problems the globe suffers. Green entrepreneurship is one way to address these issues. In the research model based on the Value Identity Norm Model, the primary goal is to determine the moderating influence of variables (such as family, education, support of government & university) as well as the impact of these factors on university students' intention to participate in green entrepreneurship. Through a face-to-face survey, information was gathered from 475 students enrolled at four higher education institutions in the province of Mersin. Using the SmartPLS 4 tool, the data was analyzed in the context of structural equation modeling using partial least squares. The study's findings showed that university students' intents for green entrepreneurship were strongly influenced by biospheric values, environmental self-identities, personal norms, and green entrepreneurship self-efficacy. It showed that the decision to participate in sustainable enterprises is affected by personal norms and environmental self-identities. It was found that families, schools, colleges, and the government had little to no moderating effect.

Keywords

Green entrepreneurship intention , Partial least squares structural equation modeling , University students , Value identity norm theory

Ethical Statement

Ethics committee approval for the study was obtained from the Çağ University Ethics Committee on November 1, 2022, with document number E-81570533-044-2200008147. The authors declare that the study was conducted in accordance with research and publication ethics. The authors confirm that no part of the study was generated, either wholly or in part, using Artificial Intelligence (AI) tools. The authors declare that there are no financial conflicts of interest involving any institution, organization, or individual associated with this article. Additionally, there are no conflicts of interest among the authors. The authors declare that the first, and corresponding, author contributed to literature review, data collection, and analysis of the research; both authors contributed to subject finding, conceptualization, results and discussion sections.

Supporting Institution

Çağ University

Project Number

2021-2-2

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