Does Social Media Make Unhappy? A Research on the Effect of Social Media Platforms Usage on Happiness in Demographic Crack

Year 2023, , 655 - 670, 21.10.2023

Recep Baki Deniz , Gülbeniz Akduman

https://doi.org/10.33712/mana.1243097

Abstract

The new technologies brought by the digital age are changing how individuals and societies communicate, learn, work and manage. Digital tools and platforms that have developed thanks to technology have made people's lives easier while affecting their emotions, thoughts, and behaviors. Thanks to digital tools, communication has become independent of time and space, and distances have become closer. People who had to be isolated due to the coronavirus epidemic have increased their use of digital technology to communicate with their loved ones, get information, work, learn, socialize, and have fun. According to the results of TÜİK's “Household Information Technologies (IT) Usage Survey, 2021”, the internet usage rate in 2021 is 82.6%, and the rate of those who use the internet regularly is 80.5%. On the other hand, according to the results of the World Happiness Report by Gallup, Turkey ranks 112th in the World Happiness Ranking. While Turkey's happiness level has shown a decreasing momentum since 2016, social media usage rates are increasing. In line with these data, the research aims to determine the effect of social media platform use on happiness. Descriptive research, one of the quantitative research types, was used in the research design with the experimental research method. Within the scope of the research, an online questionnaire was applied to 170 white-collar employees, who were reached by convenience sampling method. According to the research results, happiness is similar according to the duration of use of social media platforms.

Keywords

Happiness, Use of Social Media Platforms, Social Media and Happiness

Sosyal Medya Mutsuz Ediyor Mu? Sosyal Medya Platformları Kullanım Süresinin Mutluluk Üzerindeki Etkisinin Demografik Kırılımda İncelenmesine Yönelik Bir Araştırma

Abstract

Teknolojinin sayesinde gelişen dijital araç ve platformlar insanların hayatlarını kolaylaştırırken duygu, düşünce ve davranışlarını da etkilemiştir. Dijital araçlar sayesinde iletişim zaman ve mekândan bağımsız hale gelerek uzaklar yakınlaştırmıştır. Dijital çağın getirdiği yeni teknolojiler bireylerin ve toplumların iletişim kurma, öğrenme, çalışma ve yönetme şeklini değiştirmektedir. Koronavirüs salgını nedeniyle izole olmak zorunda kalan insanlar sevdikleri kişilerle iletişim kurma, bilgi alma, çalışma, öğrenme, sosyalleşme ve eğlenme amacıyla dijital teknoloji kullanımını artırmışlardır. TÜİK «Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması, 2021» sonuçlarına göre 2021 yılı internet kullanım oranı %82,6 ve interneti düzenli kullananların oranı ise %80,5’tir. Buna karşın Gallup tarafından yapılan Dünya mutluluk raporu sonuçlarına göre ise Türkiye Dünya mutluluk sıralamasında 112. sıradadır. Türkiye’de mutluluk seviyesi 2016 yılından itibaren azalan bir ivme gösterirken sosyal medya kullanım oranları artmaktadır. Bu veriler doğrultusunda araştırmanın amacı sosyal medya platformu kullanımının mutluluk üzerindeki etkisini belirlemektir. Keşifsel araştırma yöntemiyle dizayn edilen araştırmada nicel araştırma türlerinden betimsel kullanılmıştır. Araştırma kapsamında kolayda örnekleme yöntemiyle ulaşılan 170 beyaz yakalı çalışana online olarak anket uygulanmıştır. Araştırma sonucuna göre mutluluk sosyal medya platformlarının kullanımım süresine göre anlamlı farklılık göstermemektedir.

Keywords

Mutluluk, Sosyal Medya Platformları Kullanımı, Sosyal Medya ve Mutluluk

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