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CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS

Year 2005, Volume: 7 Issue: 14, 223 - 236, 01.10.2005

Abstract

In the world where it is getting more and more complicated arising of new communication technologies and together with the increasing of transparency, institutions cannot isolate themselves from their environment. It required institutions to be in continuous communication effort. Chances for success of the institutions that is not included to this effort are being reduced. Corporate communication is institution’s all communication activities directed target audiences. In these communication activities it is necessary for the organization to be in continuous information exchange with its environment. The formation process of corporate communication is related to other corporate concepts. It is influenced by some of these concepts; it influences some of them and mutually interacts with some of them. These concepts are; organization culture, organization identity, organization philosophy, corporate design, corporate behavior, organization communication, corporate image, corporate reputation, organization personality and organization climate. Organizations and institutions have to consider corporate concepts in order to complete corporate communication process. Their work in coordination and harmony with each other increases the success of communication process

References

  • ALEMDAR Korkmaz, ERDOĞAN İrfan, (1994), Popüler Kültür ve İletişim, Ümit Yayıncılık, Ankara.
  • BALMER J.M.T., Corporate Identity and Advent of Corporate Marketing, Journal of Marketing Management 14.
  • DAHLER Peter, (1994), Corporate Culture and Morality: Durheim Inspired Reflection on Limits of Corporate Culture, Journal of Management Studies, January.
  • DAVID C. Martin, Bartol M. KATHRYN, (1991), Management, McGraw Hill Inc., New York.
  • DOĞAN Muammer, (1998), İşletme Ekonomisi ve Yönetimi, Anadolu Matbaacılık, İzmir.
  • ERENGÜL Bilge, (1997), Kültür Sihirbazları, Evrim Yayınevi, İstanbul.
  • KIESSLING Waldemar, (1996), SPANNAGL Peter, Corporate Identıty: Unternehmensleitbild-Organisatonskultur, 1.Aufl, Alling: Sandmann.
  • OKAY Aydemir, (2003), Her Yönüyle Pazarlama İletişimi: Kurum Kimliği ve Kurum İmajı, MediaCat Yayınları, 2. Edition, İstanbul.
  • OKAY Ayla, (2002), Kurumsal İletişim Yönetimi: Kurumsal İletişim ve Kurum Kimliği, Anadolu Üniversitesi Basımevi, Eskişehir.
  • OLINS Wally, (1990), The Wolff Olins Guide to Corporate Identity, Revised Edition, Black Bear Press, London.
  • PAGE Christiane M., (1998), Understanding Corporation Reputation: A Public Relation Perspective, Ottowa University.
  • SABUNCUOĞLU Zeyyat, TÜZ Melek, (1998), Örgütsel Psikoloji, Alfa Basım Yayım Dağıtım Ltd.Şti., İstanbul.
  • SHEIN Edgar, (1992), Organizational Culture and Leadership, 2th Edition, San Francisco, Josey Bass.
  • STEWART A. Thomas, (1997), Entelektüel Sermaye, Çev: Nurettin ELHÜSEYNİ, Mess Yayın No:258, İstanbul.
  • TOPSÜMER Füsun, (1991), Kurum Kimliği Oluşturma Gereği, Düşünceler, Year:5, Number:5, E.Ü. BYYO.
  • UZOĞLU Sevil, (2002), Kurumsal İletişim Yönetimi: Kurumsal Dizayn, Kurumsal Kültür, Kurumsal İmaj, Anadolu Üniversitesi Basımevi, Eskişehir.
  • VURAL Beril Akıncı, (2003), Kurum Kültürü ve Örgütsel İletişim, İletişim Yayınları, İstanbul.
  • WOLF Jakop, WOLF Thomas, (1995), Lexikon Betriebswirtschaft, München: Wilhelm Heyne Verlag.
  • http://www.bilesim-int.com.tr/kalitatif.php
  • http://www.bsmg.com/hot/reput.htm, “Why Reputation Matters”
  • http://www.maxihaber.net/yazarlar/aaltindag/ky_aaltindag_mayis2004.htm
  • http://www.shandwick.com/rm.1-2.html, “Reputation Overview”
Year 2005, Volume: 7 Issue: 14, 223 - 236, 01.10.2005

Abstract

References

  • ALEMDAR Korkmaz, ERDOĞAN İrfan, (1994), Popüler Kültür ve İletişim, Ümit Yayıncılık, Ankara.
  • BALMER J.M.T., Corporate Identity and Advent of Corporate Marketing, Journal of Marketing Management 14.
  • DAHLER Peter, (1994), Corporate Culture and Morality: Durheim Inspired Reflection on Limits of Corporate Culture, Journal of Management Studies, January.
  • DAVID C. Martin, Bartol M. KATHRYN, (1991), Management, McGraw Hill Inc., New York.
  • DOĞAN Muammer, (1998), İşletme Ekonomisi ve Yönetimi, Anadolu Matbaacılık, İzmir.
  • ERENGÜL Bilge, (1997), Kültür Sihirbazları, Evrim Yayınevi, İstanbul.
  • KIESSLING Waldemar, (1996), SPANNAGL Peter, Corporate Identıty: Unternehmensleitbild-Organisatonskultur, 1.Aufl, Alling: Sandmann.
  • OKAY Aydemir, (2003), Her Yönüyle Pazarlama İletişimi: Kurum Kimliği ve Kurum İmajı, MediaCat Yayınları, 2. Edition, İstanbul.
  • OKAY Ayla, (2002), Kurumsal İletişim Yönetimi: Kurumsal İletişim ve Kurum Kimliği, Anadolu Üniversitesi Basımevi, Eskişehir.
  • OLINS Wally, (1990), The Wolff Olins Guide to Corporate Identity, Revised Edition, Black Bear Press, London.
  • PAGE Christiane M., (1998), Understanding Corporation Reputation: A Public Relation Perspective, Ottowa University.
  • SABUNCUOĞLU Zeyyat, TÜZ Melek, (1998), Örgütsel Psikoloji, Alfa Basım Yayım Dağıtım Ltd.Şti., İstanbul.
  • SHEIN Edgar, (1992), Organizational Culture and Leadership, 2th Edition, San Francisco, Josey Bass.
  • STEWART A. Thomas, (1997), Entelektüel Sermaye, Çev: Nurettin ELHÜSEYNİ, Mess Yayın No:258, İstanbul.
  • TOPSÜMER Füsun, (1991), Kurum Kimliği Oluşturma Gereği, Düşünceler, Year:5, Number:5, E.Ü. BYYO.
  • UZOĞLU Sevil, (2002), Kurumsal İletişim Yönetimi: Kurumsal Dizayn, Kurumsal Kültür, Kurumsal İmaj, Anadolu Üniversitesi Basımevi, Eskişehir.
  • VURAL Beril Akıncı, (2003), Kurum Kültürü ve Örgütsel İletişim, İletişim Yayınları, İstanbul.
  • WOLF Jakop, WOLF Thomas, (1995), Lexikon Betriebswirtschaft, München: Wilhelm Heyne Verlag.
  • http://www.bilesim-int.com.tr/kalitatif.php
  • http://www.bsmg.com/hot/reput.htm, “Why Reputation Matters”
  • http://www.maxihaber.net/yazarlar/aaltindag/ky_aaltindag_mayis2004.htm
  • http://www.shandwick.com/rm.1-2.html, “Reputation Overview”
There are 22 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

İnstructor Yalçın Kırdar This is me

Publication Date October 1, 2005
Published in Issue Year 2005 Volume: 7 Issue: 14

Cite

APA Kırdar, İ. Y. (2005). CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS. Manas Üniversitesi Sosyal Bilimler Dergisi, 7(14), 223-236.
AMA Kırdar İY. CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS. Manas Üniversitesi Sosyal Bilimler Dergisi. October 2005;7(14):223-236.
Chicago Kırdar, İnstructor Yalçın. “CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS”. Manas Üniversitesi Sosyal Bilimler Dergisi 7, no. 14 (October 2005): 223-36.
EndNote Kırdar İY (October 1, 2005) CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS. Manas Üniversitesi Sosyal Bilimler Dergisi 7 14 223–236.
IEEE İ. Y. Kırdar, “CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS”, Manas Üniversitesi Sosyal Bilimler Dergisi, vol. 7, no. 14, pp. 223–236, 2005.
ISNAD Kırdar, İnstructor Yalçın. “CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS”. Manas Üniversitesi Sosyal Bilimler Dergisi 7/14 (October 2005), 223-236.
JAMA Kırdar İY. CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS. Manas Üniversitesi Sosyal Bilimler Dergisi. 2005;7:223–236.
MLA Kırdar, İnstructor Yalçın. “CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS”. Manas Üniversitesi Sosyal Bilimler Dergisi, vol. 7, no. 14, 2005, pp. 223-36.
Vancouver Kırdar İY. CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS. Manas Üniversitesi Sosyal Bilimler Dergisi. 2005;7(14):223-36.