CORPORATE COMMUNICATION FORMS AND INTERACTION PROCESS

Yıl 2005, Cilt: 7 Sayı: 14, 223 - 236, 01.10.2005

İnstructor Yalçın Kırdar

Öz

In the world where it is getting more and more complicated arising of new communication technologies and together with the increasing of transparency, institutions cannot isolate themselves from their environment. It required institutions to be in continuous communication effort. Chances for success of the institutions that is not included to this effort are being reduced. Corporate communication is institution’s all communication activities directed target audiences. In these communication activities it is necessary for the organization to be in continuous information exchange with its environment. The formation process of corporate communication is related to other corporate concepts. It is influenced by some of these concepts; it influences some of them and mutually interacts with some of them. These concepts are; organization culture, organization identity, organization philosophy, corporate design, corporate behavior, organization communication, corporate image, corporate reputation, organization personality and organization climate. Organizations and institutions have to consider corporate concepts in order to complete corporate communication process. Their work in coordination and harmony with each other increases the success of communication process

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