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DİJİTAL KORSANLIĞA KARŞI LİSANS ÖĞRENCİLERİNİN OLUMSUZ TUTUMLARINI ETKİLEYEN FAKTÖRLER

Year 2019, , 340 - 355, 24.07.2019
https://doi.org/10.14783/maruoneri.594966

Abstract

Özellikle genç tüketiciler arasında dijital ortamlardan kitap,
oyun, müzik ve yazılım indirme eğilimi artmaktayken, bu ürünleri yasa dışı
yollardan temin etme ya da yasa dışı olarak kopyalama oranları da aynı
doğrultuda artmaktadır. Tüketicileri korsan ürün kullanmaya iten nedenlerin
neler olduğu hem araştırmacılar hem de işletmeler açısından hala önemini
koruyan güncel bir araştırma konusu olarak karşımıza çıkmaktadır. Bu çalışmada tüketicilerin
korsan ürün kullanımına karşı çıkma tutumlarını etkileyen etmenlerin neler
olduğunu araştırılmaktadır. Bulunan sonuçlara göre korsan ürün kullanma
alışkanlığındaki ve çevreden alınan sosyal destekteki artış korsan ürün
kullanımına karşı çıkma tutumunda bir azalışa yol açarken, ahlaki değerlerdeki
bir artış ise aynı tutumda bir artışa yol açmaktadır. Ek olarak korsan ürün
kullanımına karşı çıkma tutumu ile korsan ürün kullanmama davranışı arasında da
pozitif bir ilişki tespit edilmiştir.

References

  • Aleassa, H., Pearson, J. M. & McClurg, S. (2011). Investigating software piracy in Jordan: An extension of the theory of reasoned action. Journal of Business Ethics, 98(4), 663-676.
  • Al-Rafee, S. & Cronan, T. P. (2006). Digital piracy: Factors that influence attitude toward behavior. Journal of Business Ethics, 63(3), 237-259.
  • Arli, D., Tjiptono, F. & Porto, R. (2015). The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country. Marketing Intelligence & Planning, 33(3), 348-365.
  • Borja, K. & Dieringer, S. (2016). Streaming or stealing? The complementary features between music streaming and music piracy. Journal of Retailing and Consumer Services, 32(1), 86-95.
  • Cesareo, L. & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515-525.
  • Chiou, J. S., Huang, C. Y. & Lee, H. H. (2005). The antecedents of music piracy attitudes and intentions. Journal of Business Ethics, 57(2), 161-174.
  • Cronan, T. P., & Al-Rafee, S. (2008). Factors that influence the intention to pirate software and media. Journal of Business Ethics, 78(4), 527-545.
  • Danaher, B., Dhanasobhon, S., Smith, M. D. & Telang, R. (2010). Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and internet piracy. Marketing science, 29(6), 1138-1151.
  • d’Astous, A., Colbert, F. & Montpetit, D. (2005). Music piracy on the web–how effective are anti-piracy arguments? Evidence from the theory of planned behaviour. Journal of Consumer Policy, 28(3), 289-310.
  • Glass, R. S. & Wood, W. A. (1996). Situational determinants of software piracy: An equity theory perspective. Journal of business ethics, 15(11), 1189-1198.
  • Global Online Piracy Study. 2018 (2019, Şubat 13). https://pure.uva.nl/ws/files/31420121/2018_Global_Online_Piracy_Study_Annexes_IViR_Ecorys_July_2018_.pdf
  • Givon, M., Mahajan, V. & Muller, E. (1995). Software piracy: Estimation of lost sales and the impact on software diffusion. Journal of Marketing, 59(1), 29-37.
  • Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması. 2018 (2019, Mart 21). http://www.tuik.gov.tr/PreHaberBultenleri.do?id=27819
  • Husted, B. W. (2000). The impact of national culture on software piracy. Journal of Business Ethics, 26(3), 197-211.
  • Limayem, M., Khalifa, M. & Chin, W. W. (2004). Factors motivating software piracy: A longitudinal study. IEEE Transactions on Engineering Management, 51(4), 414-425.
  • Lysonski, S. & Durvasula, S. (2008). Digital piracy of MP3s: Consumer and ethical predispositions. Journal of Consumer Marketing, 25(3), 167-178.
  • Nunnally, J. C. (1967). Psychometric Theory (1st ed.). New York: McGraw Hill. Öğrenim Düzeyine Göre Öğrenci Sayısı. (2019, Mart 19). https://istatistik.yok.gov.tr/
  • Özsaçmacı, B., Yener, D. & Dursun, T. (2019). Hedonizm, hedonik tüketim ve tüketimde materyalist eğilimler üzerine bir araştırma. Üçüncü Sektör Sosyal Ekonomi Dergisi, 54(1), 71-88
  • Pallant, J. (2005). SPSS Survival Guide: A Step by Step Guide to Data Analysis Using SPSS for Windows. (3rd Edition), Open University Press, New York.
  • Shoham, A., Ruvio, A. & Davidow, M. (2008). (Un) Ethical consumer behavior: Robin Hoods or plain hoods?. Journal of Consumer Marketing, 25(4), 200-210.
  • Sinha, R. K. & Mandel, N. (2008). Preventing digital music piracy: the carrot or the stick?. Journal of Marketing, 72(1), 1-15.
  • Sinha, R. K., Machado, F. S. & Sellman, C. (2010). Don't think twice, it's all right: Music piracy and pricing in a DRM-free environment. Journal of Marketing, 74(2), 40-54.
  • Straub, D. W., Jr. & Collins, R. W. (1990). Key ınformation liability ıssues facing managers: Software piracy. MIS Quarterly, 14(2), 143–157.
  • Swinyard, W. R., Rinne, H. & Kau, A. K. (1990). The morality of software piracy: A cross-cultural analysis. Journal of Business Ethics, 9(8), 655-664.
  • Tjiptono, F. & Arli, D. (2016). Gender and digital privacy: Examining determinants of attitude toward digital piracy among youths in an emerging market. International Journal of Consumer Studies, 40 (2), 168-178.
  • UN Broadband Commission. (2014, Eylül 21). http://www.itu.int/net/pressoffice/press_releases/2014/46.aspx#.XK916-gzaUl
  • Vida, I., Kos Koklič, M., Kukar-Kinney, M. & Penz, E. (2012). Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences. Journal of Research in Interactive Marketing, 6 (4), 298-313.
  • Wagner, S. C. & Sanders, G. L. (2001). Considerations in ethical decision-making and software piracy. Journal of Business Ethics, 29 (1-2), 161-167.
  • Yener, D. (2015). Factors that affect the attitudes of consumers toward halal-certified products in Turkey. Journal of Food Products Marketing, 21(2), 160-178.
  • Yener, D. (2017). Social Impact in Consumer Behavior - Consumer Boycotts as a Consumerism Activity in Socio-Economic Perspectives on Consumer Engagement and
  • Buying Behavior. (Eds. Kaufmann, H. R. & Panni, M. F. A. K.), (pp.22-35) IGI Global, USA.
  • Yoon, C. (2011). Theory of planned behavior and ethics theory in digital piracy: An integrated model. Journal of Business Ethics, 100(3), 405-417.
Year 2019, , 340 - 355, 24.07.2019
https://doi.org/10.14783/maruoneri.594966

Abstract

References

  • Aleassa, H., Pearson, J. M. & McClurg, S. (2011). Investigating software piracy in Jordan: An extension of the theory of reasoned action. Journal of Business Ethics, 98(4), 663-676.
  • Al-Rafee, S. & Cronan, T. P. (2006). Digital piracy: Factors that influence attitude toward behavior. Journal of Business Ethics, 63(3), 237-259.
  • Arli, D., Tjiptono, F. & Porto, R. (2015). The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country. Marketing Intelligence & Planning, 33(3), 348-365.
  • Borja, K. & Dieringer, S. (2016). Streaming or stealing? The complementary features between music streaming and music piracy. Journal of Retailing and Consumer Services, 32(1), 86-95.
  • Cesareo, L. & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515-525.
  • Chiou, J. S., Huang, C. Y. & Lee, H. H. (2005). The antecedents of music piracy attitudes and intentions. Journal of Business Ethics, 57(2), 161-174.
  • Cronan, T. P., & Al-Rafee, S. (2008). Factors that influence the intention to pirate software and media. Journal of Business Ethics, 78(4), 527-545.
  • Danaher, B., Dhanasobhon, S., Smith, M. D. & Telang, R. (2010). Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and internet piracy. Marketing science, 29(6), 1138-1151.
  • d’Astous, A., Colbert, F. & Montpetit, D. (2005). Music piracy on the web–how effective are anti-piracy arguments? Evidence from the theory of planned behaviour. Journal of Consumer Policy, 28(3), 289-310.
  • Glass, R. S. & Wood, W. A. (1996). Situational determinants of software piracy: An equity theory perspective. Journal of business ethics, 15(11), 1189-1198.
  • Global Online Piracy Study. 2018 (2019, Şubat 13). https://pure.uva.nl/ws/files/31420121/2018_Global_Online_Piracy_Study_Annexes_IViR_Ecorys_July_2018_.pdf
  • Givon, M., Mahajan, V. & Muller, E. (1995). Software piracy: Estimation of lost sales and the impact on software diffusion. Journal of Marketing, 59(1), 29-37.
  • Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması. 2018 (2019, Mart 21). http://www.tuik.gov.tr/PreHaberBultenleri.do?id=27819
  • Husted, B. W. (2000). The impact of national culture on software piracy. Journal of Business Ethics, 26(3), 197-211.
  • Limayem, M., Khalifa, M. & Chin, W. W. (2004). Factors motivating software piracy: A longitudinal study. IEEE Transactions on Engineering Management, 51(4), 414-425.
  • Lysonski, S. & Durvasula, S. (2008). Digital piracy of MP3s: Consumer and ethical predispositions. Journal of Consumer Marketing, 25(3), 167-178.
  • Nunnally, J. C. (1967). Psychometric Theory (1st ed.). New York: McGraw Hill. Öğrenim Düzeyine Göre Öğrenci Sayısı. (2019, Mart 19). https://istatistik.yok.gov.tr/
  • Özsaçmacı, B., Yener, D. & Dursun, T. (2019). Hedonizm, hedonik tüketim ve tüketimde materyalist eğilimler üzerine bir araştırma. Üçüncü Sektör Sosyal Ekonomi Dergisi, 54(1), 71-88
  • Pallant, J. (2005). SPSS Survival Guide: A Step by Step Guide to Data Analysis Using SPSS for Windows. (3rd Edition), Open University Press, New York.
  • Shoham, A., Ruvio, A. & Davidow, M. (2008). (Un) Ethical consumer behavior: Robin Hoods or plain hoods?. Journal of Consumer Marketing, 25(4), 200-210.
  • Sinha, R. K. & Mandel, N. (2008). Preventing digital music piracy: the carrot or the stick?. Journal of Marketing, 72(1), 1-15.
  • Sinha, R. K., Machado, F. S. & Sellman, C. (2010). Don't think twice, it's all right: Music piracy and pricing in a DRM-free environment. Journal of Marketing, 74(2), 40-54.
  • Straub, D. W., Jr. & Collins, R. W. (1990). Key ınformation liability ıssues facing managers: Software piracy. MIS Quarterly, 14(2), 143–157.
  • Swinyard, W. R., Rinne, H. & Kau, A. K. (1990). The morality of software piracy: A cross-cultural analysis. Journal of Business Ethics, 9(8), 655-664.
  • Tjiptono, F. & Arli, D. (2016). Gender and digital privacy: Examining determinants of attitude toward digital piracy among youths in an emerging market. International Journal of Consumer Studies, 40 (2), 168-178.
  • UN Broadband Commission. (2014, Eylül 21). http://www.itu.int/net/pressoffice/press_releases/2014/46.aspx#.XK916-gzaUl
  • Vida, I., Kos Koklič, M., Kukar-Kinney, M. & Penz, E. (2012). Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences. Journal of Research in Interactive Marketing, 6 (4), 298-313.
  • Wagner, S. C. & Sanders, G. L. (2001). Considerations in ethical decision-making and software piracy. Journal of Business Ethics, 29 (1-2), 161-167.
  • Yener, D. (2015). Factors that affect the attitudes of consumers toward halal-certified products in Turkey. Journal of Food Products Marketing, 21(2), 160-178.
  • Yener, D. (2017). Social Impact in Consumer Behavior - Consumer Boycotts as a Consumerism Activity in Socio-Economic Perspectives on Consumer Engagement and
  • Buying Behavior. (Eds. Kaufmann, H. R. & Panni, M. F. A. K.), (pp.22-35) IGI Global, USA.
  • Yoon, C. (2011). Theory of planned behavior and ethics theory in digital piracy: An integrated model. Journal of Business Ethics, 100(3), 405-417.
There are 32 citations in total.

Details

Primary Language Turkish
Journal Section Makale Başvuru
Authors

Mertcan Taşçıoğlu 0000-0003-4024-2453

Publication Date July 24, 2019
Published in Issue Year 2019

Cite

APA Taşçıoğlu, M. (2019). DİJİTAL KORSANLIĞA KARŞI LİSANS ÖĞRENCİLERİNİN OLUMSUZ TUTUMLARINI ETKİLEYEN FAKTÖRLER. Öneri Dergisi, 14(52), 340-355. https://doi.org/10.14783/maruoneri.594966

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