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ELEKTRONİK PİYASALARDAKİ MAL VE HİZMETLERİN FİYAT VE MALİYET YAPISI ÜZERİNE KARŞILAŞTIRMALI BİR DEĞERLENDİRME

Year 2004, , 259 - 264, 10.06.2004
https://doi.org/10.14783/maruoneri.678863

Abstract

Enformasyon ve iletişim teknolojilerindeki çarpıcı gelişmeler ile birlikte, reel ve finansal aktivitelerin önemli bir bölümü elektronik piyasalara kaymaktadır. Enformasyon ve iletişim sektörlerindeki gelişmelerin yanısıra internet kullanımının yaygınlaşması, elektronik piyasaların kapasitesini ve sınırlarım sürekli genişletmektedir. Elektronik piyasalarda gerçekleştirilen işlemlere konu olan mal ve hizmetler, sadece yeni ekonomi kapsamında değerlendirilen mal ve hizmetler değildir. Geleneksel ekonomi kapsamında değerlendirilen bir çok mal ve hizmet hakkında, enformasyon ve iletişim ürünleri ile birlikte elektronik ortamda bilgi sahibi olmak mümkündür. Elektronik piyasaların temel ayırt edici özelliği, bu piyasalardaki fiyat ve maliyet yapısının farklılığıdır. Bu çalışmanın amacı elektronik piyasalardaki, işlemlere konu olan mal ve hizmetlerin fiyat ve maliyet yapısını geleneksel piyasalar ile mukayese ederek analiz etmektir.

References

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  • [14] DEPRINCE, A.E. VE WILLIAM F. FORD, (1999), “A Primer on Internet Economics”, Business Economics, 34, (4), 42-50.
  • [15] STRADER, T.J. VE M.J. SHAW (1997), “Characteristics of Electronic Market”, Decision Support Systems, 21, 185-98.
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Year 2004, , 259 - 264, 10.06.2004
https://doi.org/10.14783/maruoneri.678863

Abstract

References

  • [1] YELKUR, R. VE M. M. N. DACOSTA, (2001), “Differential Pricing and Segmentation on the Intemetıthe Case of Hotels”, Management Decision, 39,252-261.
  • [2] DARIPA, A. VE S. KAPUR, (2001), ‘‘Pricing on the Internet”, Oxford Review of Economic Policy, 17, (2), 202-216.
  • [3] MOORHOUSE, J. C. (2001), “Property Rights, Technology and Internet Distribution”, Journal of Technology Transfer, 26, 351-361.
  • [4] BELL, T.W. (1999), “Internet Gambling: Popular, Inexorable and (Eventually) Legal”, Policy Analysis, No:336, http://www.cato.org/pubs/pas/pa336.pdf.
  • [5] GOSS, E (2001), “The Internet’s Contribution to U.S. Productivity Growth”, Business Economics, 36, (4), 32-42.
  • [6] BAILEY, J. P. (1998), Intermacliation and Electronic Markets: Aggregation and Pricing in Internet Commerce, Ph.D.Thesis, Technology, Management and Policy, Massachusetts Institute of Technology.
  • [7] DELONG, J.B. VE L. H.SUMMERS, (2001), “The New Economy: Background, Historical Perspective, Questions and Speculations”, Federal Reserve Bank of Kansas City Economic Review, Fourth Quarter, 29-59.
  • [8] DELONG, J.B. VE A.M. FROOMKİN, (2000), “Speculative Microeconomics for Tomorrow’s Economy”, First Monday, 5,(2), http://www.firstmonday.dk/issues.
  • [9] CHUANG, J.C-I. VE M.A.SİRBU (1999), “Optimal Bundling Strategy for Digital Information Goods: Network Delivery of Articles and subscriptions”, Information Economics and Policy, 11, 147-76.
  • [10] ANCARANI, F. (2002), “Pricing and the Internet: Frictionless Commerce or Pricer’s Paradise?”, European Management Journal, 20, (6), 680-687.
  • [26] VARIAN, H.R. (1996), “Differential Pricing and Effıciency”, First Monday, 1,(2), httn:// www. firstmondav. dk/issues.
  • [11] VARIAN, H.R. (1995), “Pricing Information Goods”, http://www.sims.berkeley.edu/~hal/peoDle/hal/paDers.html.. 1-7
  • [12] ECONOMIDES, N. (1997), “The Economics of Networks”, Brazilian Electronic Journal of Economics, http://www.beje.decon.ufpe.br/archiveO.htm.
  • [13] CHOI, S. (1997),“Is Microsoft a Monopolist?”, Brazilian Electronic Journal of Economics, http:// www. beje, decon. ufpe.br/soon.htm.
  • [14] DEPRINCE, A.E. VE WILLIAM F. FORD, (1999), “A Primer on Internet Economics”, Business Economics, 34, (4), 42-50.
  • [15] STRADER, T.J. VE M.J. SHAW (1997), “Characteristics of Electronic Market”, Decision Support Systems, 21, 185-98.
  • [16] SMITH, M. D., J. BAILEY VE E. BRYNJOLFSSON (1999), “Understanding Digital Markets: Review and Assessment”, Çenter for Business@MIT, http:// ebusiness.mit.edu. 1-34.
  • [17] PINDYCK, R. S. VE D. L.RUBINFELD, (1992), Microeconomics, USA: Macmillan Publishing Com.
  • [18] ARIELY,D. VE J. G.LYNCH, (2001),“Wine Online: Search Cost and Competition on Price, Quality and Distribution”, M/T Sloan School of Management, Sloan Working Paper 4191-01, 1- 40.
  • [19] COPPEL, J. (2000), “E-Commerce: Impacts and Policy Challenges”, OECD Economics Department Working Papers, No:252, 1-26.
  • [20] BROWN, J.R. VE A. GOOLSBEE (2002),” Does the Internet Make Market More Competitive? Evidence from the Life Insurance Industry”, Journal of Political Economy, 110, 481-507.
  • [21] KOCH, J. V. VE R. J.CEBULA, (2002), “Price, Quality and Service on the Internet: Sense and Nonsense”, Contemporary Economic Policy, 20,(1), 25-37.
  • [22] KOCH, J. V. (2003), “Are Price Lower on the Internet? Not Always!”, Business Horizons, 46, (1), 47-52.
  • [23] KUNG, M., K.B. MONROE VE J.L. COX (2002) “Pricing on the Internet”, Journal of Product&Brand Management, 11, (5), 274-87.
  • [24] CHEVALIER, J. VE A.GOOLSBEE (2003), “Measuring Prices and Price Competition Online: Amazon com. and BarnesandNoble com.”, Quantitative Marketing and Economics, 1,203-22.
  • [25] BRYNJOLFSSON, E. VE M. D. SMITH (2000),“Frictionless Commerce? A Comparison of Internet and Conventional Retailers”, Management Science, 46 (4), 563-585.
  • [26] VARIAN, H.R. (1996), “Differential Pricing and Effıciency”, First Monday, 1,(2), httn:// www. firstmondav. dk/issues.
There are 27 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Seyfettin Erdoğan This is me

Publication Date June 10, 2004
Published in Issue Year 2004

Cite

APA Erdoğan, S. (2004). ELEKTRONİK PİYASALARDAKİ MAL VE HİZMETLERİN FİYAT VE MALİYET YAPISI ÜZERİNE KARŞILAŞTIRMALI BİR DEĞERLENDİRME. Öneri Dergisi, 6(22), 259-264. https://doi.org/10.14783/maruoneri.678863

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