Research Article
Year 1998,
, 257 - 264, 20.01.1998
Abstract
In the highly competitive business world, the development of new products is compulsory. However, developing new products is very risky and expensive. Therefore, a company must ensure that the newly developed product may be successful in the market. For this reason, the company must conduct detailed research analyses before and after developing a product. One way of reaching success and reducing risk is by examining the impact of product innovativeness on product performance. This paper ainıs to develop the criteria which may be used to measure the performance of products.
Keywords
References
- ARSLAN, Müge, YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER, Öneri, C.2 S. 9, Ocak 1998, ss. 257-264
Year 1998,
, 257 - 264, 20.01.1998
Abstract
References
- ARSLAN, Müge, YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER, Öneri, C.2 S. 9, Ocak 1998, ss. 257-264
There are 1 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Eski Sayılar |
| Authors | |
| Publication Date | January 20, 1998 |
| Published in Issue | Year 1998 |
Cited By
AGRESİF REKABETÇİLİĞİN FİNANSAL PERFORMANSA ETKİSİ: TÜRKİYE’DEKİ ÖNCÜ SANAYİ FİRMALARI ÜZERİNE ARAŞTIRMA
İktisadi ve İdari Bilimler Fakültesi Dergisi
Ferda Üstün
https://doi.org/10.33707/akuiibfd.484602
YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER
Öneri Dergisi
Müge ARSLAN
https://doi.org/10.14783/maruoneri.681301
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Öneri Dergisi
Marmara Üniversitesi Sosyal Bilimler Enstitüsü
Göztepe Kampüsü Enstitüler Binası Kat:5 34722 Kadıköy/İstanbul
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