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YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER

Year 1998, , 257 - 264, 20.01.1998
https://doi.org/10.14783/maruoneri.681301

Abstract

In the highly competitive business world, the development of new products is compulsory. However, developing new products is very risky and expensive. Therefore, a company must ensure that the newly developed product may be successful in the market. For this reason, the company must conduct detailed research analyses before and after developing a product. One way of reaching success and reducing risk is by examining the impact of product innovativeness on product performance. This paper ainıs to develop the criteria which may be used to measure the performance of products.

References

  • ARSLAN, Müge, YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER, Öneri, C.2 S. 9, Ocak 1998, ss. 257-264
Year 1998, , 257 - 264, 20.01.1998
https://doi.org/10.14783/maruoneri.681301

Abstract

References

  • ARSLAN, Müge, YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER, Öneri, C.2 S. 9, Ocak 1998, ss. 257-264
There are 1 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Müge Arslan This is me

Publication Date January 20, 1998
Published in Issue Year 1998

Cite

APA Arslan, M. (1998). YENİ ÜRÜNLERİN PERFORMANSININ ÖLÇÜMÜNDE KULLANILABİLECEK KRİTERLER. Öneri Dergisi, 2(9), 257-264. https://doi.org/10.14783/maruoneri.681301

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Öneri Dergisi

Marmara Üniversitesi Sosyal Bilimler Enstitüsü

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