Review
BibTex RIS Cite

ULUSLARARASILAŞMADA ÖNEMLİ BİR ARAÇ OLARAK STRATEJİK BİRLEŞMELER

Year 1997, , 19 - 23, 15.06.1997
https://doi.org/10.14783/maruoneri.681927

Abstract

The major vehicle manufaetures are facing an increasingly turbulent environment A depressed ıvord economy, rapidly changing technologies and the move toıvards globalization have brought strong changes to the key players. One response to these conditions has been the formation of various types of collaborative ventures, in particular, strategic alliances. Firms that enter strategic alliances without recognizing how knowledge and skills form the basis for future competitive advantage are likely to lose not only their technologies and skills, but also their ability to shape future products in that industry. Co-operation or interaction with an alliance partner to enter new markets or to develop new products also leads to competition in learning new skill and insights from one another.

References

  • [1] - Terstra, Vem, Chwo-Ming J.Yu, (1990), “Piggybacking A Quick Road to Intemationalization”, International Marketing, Review, Vol: 7.
  • [2] - Devlin Godfred, Mark Bleacley, Strategic Alliances Guidelines for Success, Long Range Planning, 1988, N:5, Vol 21.
  • [3] - Çavujıgil, Tamer S., (1984), “Transfer of Management Know-how to Developing Countries: An Empirical Investigation”, Journal of Business Research, Vol. 12.
  • [4] - BDRYS, Bryan, David B.Jemison, (1989), ehybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations, Academy of Management Review, Vol 14, No:2, p.234-249.
  • [5] - Peters Lorange-Johan Roos-Peggy Broım, “Building Successful Strategic Alliances”, Long Range Planning, 1992, Vol 25, No:6.
  • [6] - Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing, 2. Edition, 1990.
  • [7] - Cunninham, Margaret H., Rayan P.Varadaryan, (1991), “Market’s Role in International Strategic Alliances”, Working Paper 93-33, January.- Ohmae, Kenichi, (1989), “The Global Logic of Strategic Alliances”, Harvard Business Review March-April.
  • [8] - Bowersox, Donald J., (1990), “The Strategic Benefıts of Logistic Alliances”, Harvard Business Review, July-August.
  • [9] - Bruce Walters-Steve Peters, Gregory Dess, “Strategic Alliances and Joint Ventures: Making Theam Work”, Business Horizons, July-August 1994, Vol 37, No:4.
  • [10] - Dominique Turpin, “Strategic Alliances With Japanese Finns Myths and Realities”, Long Range Planning, Vol: 26, No:4.
  • [11] - Kathryn R.Harrigan, “Strategic Alliances, Their New Role in Global Competition”, Columbia Journal of World Business, 1982.
  • [12] - Aaby, Nils-Erik, Antony F. McGaıuı, (1989), “Corporate Strategy and the Role of Navigational Marketing”, European Journal of Marketing, Vol:23.
  • [13] - Cllins, Timothy M., Thomas L.Doorley, (1991), Teaming Up For the 90’s: A Guide to International Joint Ventures and Strategic Alliances, Business One Irwin, Homevvood, Illinois.
Year 1997, , 19 - 23, 15.06.1997
https://doi.org/10.14783/maruoneri.681927

Abstract

References

  • [1] - Terstra, Vem, Chwo-Ming J.Yu, (1990), “Piggybacking A Quick Road to Intemationalization”, International Marketing, Review, Vol: 7.
  • [2] - Devlin Godfred, Mark Bleacley, Strategic Alliances Guidelines for Success, Long Range Planning, 1988, N:5, Vol 21.
  • [3] - Çavujıgil, Tamer S., (1984), “Transfer of Management Know-how to Developing Countries: An Empirical Investigation”, Journal of Business Research, Vol. 12.
  • [4] - BDRYS, Bryan, David B.Jemison, (1989), ehybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations, Academy of Management Review, Vol 14, No:2, p.234-249.
  • [5] - Peters Lorange-Johan Roos-Peggy Broım, “Building Successful Strategic Alliances”, Long Range Planning, 1992, Vol 25, No:6.
  • [6] - Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing, 2. Edition, 1990.
  • [7] - Cunninham, Margaret H., Rayan P.Varadaryan, (1991), “Market’s Role in International Strategic Alliances”, Working Paper 93-33, January.- Ohmae, Kenichi, (1989), “The Global Logic of Strategic Alliances”, Harvard Business Review March-April.
  • [8] - Bowersox, Donald J., (1990), “The Strategic Benefıts of Logistic Alliances”, Harvard Business Review, July-August.
  • [9] - Bruce Walters-Steve Peters, Gregory Dess, “Strategic Alliances and Joint Ventures: Making Theam Work”, Business Horizons, July-August 1994, Vol 37, No:4.
  • [10] - Dominique Turpin, “Strategic Alliances With Japanese Finns Myths and Realities”, Long Range Planning, Vol: 26, No:4.
  • [11] - Kathryn R.Harrigan, “Strategic Alliances, Their New Role in Global Competition”, Columbia Journal of World Business, 1982.
  • [12] - Aaby, Nils-Erik, Antony F. McGaıuı, (1989), “Corporate Strategy and the Role of Navigational Marketing”, European Journal of Marketing, Vol:23.
  • [13] - Cllins, Timothy M., Thomas L.Doorley, (1991), Teaming Up For the 90’s: A Guide to International Joint Ventures and Strategic Alliances, Business One Irwin, Homevvood, Illinois.
There are 13 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Aypar Topkara Uslu This is me

Publication Date June 15, 1997
Published in Issue Year 1997

Cite

APA Topkara Uslu, A. (1997). ULUSLARARASILAŞMADA ÖNEMLİ BİR ARAÇ OLARAK STRATEJİK BİRLEŞMELER. Öneri Dergisi, 2(7), 19-23. https://doi.org/10.14783/maruoneri.681927

15795

Bu web sitesi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Öneri Dergisi

Marmara Üniversitesi Sosyal Bilimler Enstitüsü

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

e-ISSN: 2147-5377