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ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER

Year 1997, , 99 - 102, 15.06.1997
https://doi.org/10.14783/maruoneri.682208

Abstract

International advertisers face many complexities not encountered by domestic advertisers. The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets. Cotnpanies vary in the degree to they adapt their advertising to local markets. In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

References

  • [1) LEVITT Theodore, "Globalizations OfMarkets", Global Marketing Prespectives, Edit By Jagdish Shethve Abdolreza Eshghi, South-VVestem Publishing Co., IstEdition, 1989
  • [2) DUNN S.Watson BARTON M.Amold KRUGMAN M.Dean REÎD N.Leonard, Advertising, The Dryden Press, 7th Edition, 1990
  • |3| KKEGAN J.Warren,Global Marketing Management, Prentice Hail, 4th Edition, 1989
  • [4] COTEORA R.Philip,International Marketing, Irwin Inc., 6th Edition, 1987
  • [5] RUSSELL Thoınas Ronald W., Kleppner's Advertising Prodecure, Prentice Hail, 4th Edition, 1993
  • [6] KOTLER P ARMSTRONG G„ Marketing An Lntroduction, Prentice Hail International, 3rd Edition, 1993.
Year 1997, , 99 - 102, 15.06.1997
https://doi.org/10.14783/maruoneri.682208

Abstract

References

  • [1) LEVITT Theodore, "Globalizations OfMarkets", Global Marketing Prespectives, Edit By Jagdish Shethve Abdolreza Eshghi, South-VVestem Publishing Co., IstEdition, 1989
  • [2) DUNN S.Watson BARTON M.Amold KRUGMAN M.Dean REÎD N.Leonard, Advertising, The Dryden Press, 7th Edition, 1990
  • |3| KKEGAN J.Warren,Global Marketing Management, Prentice Hail, 4th Edition, 1989
  • [4] COTEORA R.Philip,International Marketing, Irwin Inc., 6th Edition, 1987
  • [5] RUSSELL Thoınas Ronald W., Kleppner's Advertising Prodecure, Prentice Hail, 4th Edition, 1993
  • [6] KOTLER P ARMSTRONG G„ Marketing An Lntroduction, Prentice Hail International, 3rd Edition, 1993.
There are 6 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Mert Uydacı This is me

Publication Date June 15, 1997
Published in Issue Year 1997

Cite

APA Uydacı, M. (1997). ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER. Öneri Dergisi, 2(7), 99-102. https://doi.org/10.14783/maruoneri.682208

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