SOSYAL PAZARLAMA ÇERÇEVESİNDE TÜRKİYE’DEKİ AIDS’LE MÜCADELE KONULU REKLAMLARIN İÇERİK ANALİZİ

Year 2002, , 93 - 98, 30.01.2002

Mehmet Tığlı Hasan Günaydın

https://doi.org/10.14783/maruoneri.683415

Cited By: 2

Abstract

AIDS is a serious disease which causes increasing amount of victims day by day. Firms realising this fact, are implementing social campaigns to make people more conscious against this fatal disease. But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.

Keywords

Sosyal pazarlama, AIDS'le mücadele konulu reklamlar, Reklam, İçerik analizi

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