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TÜKETİCİLERİN PERAKENDECİ MAĞAZALARDA MÜŞTERİ OLMA DAVRANIŞINA İLİŞKİN KAVRAMSAL BİR MODEL ÖNERİSİ

Year 2007, , 189 - 197, 10.06.2007
https://doi.org/10.14783/maruoneri.684363

Abstract

Günümüzde perakendeciler ulusal şuurların dışına çıkan güçlü bir rekabet ortamında faaliyetlerini yürütmektedir. Bu bağlamda gerek bu pazar ortamında var olmak gerekse de kar elde etmek, tüketiciyi anlamayı ve tüketici odaklı hareket etmeyi gerektirmektedir. Tüketicilerin perakendeci mağazalarda müşteri olma davranışı perakendecilikte “tüketiciye” ilişkin önemli bir kavramdır. Bu çalışmanın amacı tüketicilerin perakendeci mağazalarda müşteri olma davranışına ilişkin kavramsal bir model önerisi geliştirmektir. Buradan hareketle kapsamlı bir literatür taraması yapılmış ve literatürde mağaza seçimini ve aynı mağazayı ziyaret sıklığını temel alarak müşteri olma davranışına ilişkin geliştirilmiş modeller ve diğer ampirik çalışmalar incelenmiştir. Bu çalışmalar doğrultusunda müşteri olma davranışını etkilediği ortaya konan faktörler saptanmış ve özet olarak sunulmuştur. Daha sonra bu faktörlerden yola çıkılarak bir kavramsal model geliştirilmiştir. Modelde tüketicilerin perakendeci mağazalarda müşteri olma davranışını belirleyen faktörler, tüketiciye ilişkin özellikler, mağaza özellikleri ve ürün özellikleri olmak üzere üç grupta toplanmaktadır. Tüketicilerin müşteri olma davranışına ilişkin geliştirilen bu model davranışı açıklamaya yönelik olgusal bir modeldir.

References

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  • [2] Levy, M. & Weitz B.A. (2004). Retaıling Management. Boston: Mc Graw Hill Inc.
  • [3] Yeniçeri, T. (2005). Tüketicilerin Mağaza Markalı Ürünlerin Kalitesini Algılamalarında Mağaza İmajının Rolü. Doktora Tezi, İstanbul Üniversitesi, İşletme Fakültesi, İstanbul.
  • [4] Kotler, P. & Armstrong, G. (2004). Principles of Marketing. lOth. Ed. New Jersey: Pearson Education International.
  • [5] Pan, Y. & Zinkhan, G.M. (2006). Determinants of Retail Patronage: A Meta-Analytical Perspective. Journal of Retailing, 82(3), 229-243.
  • [6] Welker, K.S. (2004). A Patronage Study of Small, Retail Apparel Firms. PhD Dissertation, The Florida State University.
  • [7] Monroe, K.B. & Guiltman, J.P. (1975). A Path-Analytic Exploration of Retail Patronage Influences. Journal of Consumer Research, 2(1), 21, 19-28.
  • [8] Darden, W.R. (1980). A Patronage Model of Consumer Behavior, (Ed.: Stamphi, R.W. & Hirschman, E.). Competitive Structure in Retail Markets: The Department Store Perspective. Chicago: American Marketing Association, 43-52.
  • [9] Bellenger, D.N. & Moschis, G.P. (1982). A Socialization Model of Retail Patronage. Advances in Consumer Research, 9(1), 373-378.
  • [10] Moye, L.N. & Kincade, D.H. (2003). Shopping Orientation Segments: Exploring Differences in Store Patronage and Attitudes Tovvard Retail Store Environments Among Female Apparel Consumers. International Journal of Consumer Studies, 27(1), 58-71.
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  • [12] Sirgy, M.J.; Grewal, D. & Mangleburg, T. (2000). Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda. Journal of Business Research, 49(2), 127-138.
  • [13] Baltas, G. & Papastathopoulou, P. (2003). Shopper Characteristics, Product and Store Choice Criteria: A Survey in The Greek Grocery Sector. International Journal of Retail and Distribution Management, 31(10), 498-507.
  • [14] Baker, J.; Parasuraman, A.; Grewal, D. & Voss, G.B. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120-141.
  • [15] Ailawaldi, K.L. (2001). The Retail Power-Performance Conundrum: What Have We Learned?. Journal of Retailing, 77(3), 299-318.
  • [16] Sit, J.; Merrilees, B. & Birch, D. (2003). Entertainment- Seeking Shopping Çenter Patrons: The Missing Segments. International Journal of Retail and Distribution Management, 31 (2), 80-94
  • [17] Burt, S. (2000). The Strategic Role of Retail Brands in British Grocery Retailing. European Journal of Marketing, 34(8), 875-890.
  • [18] Freyman, J.W.V. (2006). Age and Generational Cohort Effects in Store Assessments and Choice: A Case Study. Marketing Management Journal, 16(2), 203-222.
  • [19] Seiders, K. & Tigert, D.J. (2000). The Impact of Supercenters on Traditional Food Retailers in Four Markets. International Journal of Retail and Distribution Management, 28(4/5), 181-193.
  • [20] Amine, A. & Sandrine, C. (2003). Effıcient Retailer Assortment: A Consumer Choice Evaluation Perspective, International Journal of Retail and Distribution Management, 31(10), 486-497.
  • [21] Darian, J.C.; Tucci, L.A. & Wiman, A.R. (2001). Perceived Salesperson Service Attributes and Retail Patronage Intentions. International Journal of Retail & Distribution Management, 29(5), 205-213.
  • [22] Kim, J.O. & Jin, B. (2001). Koreans Consumers’ Patronage of Discount Stores: Domestic vs. Multinational Discount Store Shoppers’ Profiles. Journal of Consumer Marketing, 18(3), 236-255.
  • [23] Lam, S.Y. (2001). The Effects of Store Environment on Shopping Behaviors: A Critical Review. Advances in Consumer Research, 28(1), 190-197.
  • [24] Moschıs, G.; Curasi, C. & Bellenger, D. (2004). Patronage Motives of Mature Consumers in The Selection of Food and Grocery Stores. Journal of Consumer Marketing, 21(2), 123-133.
  • [25] Sinha, P.K. & Banarjee, A. (2004). Store Choice Behaviour in an Evolving Market. International Journal of Retail and Distribution Management, 32(10), 482-494.
  • [26] Thang, D.C.L. & Tan, B.L.B, (2003). Linking Consumer Perception to Preference of Retail Stores: An Emprical Assessment of The Multi-Attributes of Store Image. Journal of Retailing and Consumer Services, 10(4), 193-200.
  • [27] Odabaşı, Y. & Barış G. (2003). Tüketici Davranışı, İstanbul: Mediacat Akademi.
  • [28] Grevval, D.; Baker, J.; Levy, M. & Voss, G.B. (2003). The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service Intensive Retail Stores. Journal of Retailing, 79(4), 259-268.
  • [29] Bloemer, J. & Ruyter, K.D. (1998). On The Relationship Between Store Image, Store Satisfaction and Store Loyalty. European Journal of Marketing, 32(5/6), 499-513.
  • [30] Moye, L. N. & Kincade, D.H. (2003). Shopping Orientation Segments: Exploring Differences in Store Patronage and Attitudes Toward Retail Store Environments Among Female Apparel Consumers. International Journal of Consumer Studies, 27(1), 58-71.
  • [31] Çabuk, S. & Yağcı, M.İ. (2003). Pazarlamaya Çağdaş Yaklaşım, Adana: Nobel Kitapevleri.
Year 2007, , 189 - 197, 10.06.2007
https://doi.org/10.14783/maruoneri.684363

Abstract

References

  • [1] Kotler, P. (1998). fVinniııg Through Value-Oriented Marketing Conference. Capital Yönetim Dizisi: 1. İstanbul: Cem Ofset.
  • [2] Levy, M. & Weitz B.A. (2004). Retaıling Management. Boston: Mc Graw Hill Inc.
  • [3] Yeniçeri, T. (2005). Tüketicilerin Mağaza Markalı Ürünlerin Kalitesini Algılamalarında Mağaza İmajının Rolü. Doktora Tezi, İstanbul Üniversitesi, İşletme Fakültesi, İstanbul.
  • [4] Kotler, P. & Armstrong, G. (2004). Principles of Marketing. lOth. Ed. New Jersey: Pearson Education International.
  • [5] Pan, Y. & Zinkhan, G.M. (2006). Determinants of Retail Patronage: A Meta-Analytical Perspective. Journal of Retailing, 82(3), 229-243.
  • [6] Welker, K.S. (2004). A Patronage Study of Small, Retail Apparel Firms. PhD Dissertation, The Florida State University.
  • [7] Monroe, K.B. & Guiltman, J.P. (1975). A Path-Analytic Exploration of Retail Patronage Influences. Journal of Consumer Research, 2(1), 21, 19-28.
  • [8] Darden, W.R. (1980). A Patronage Model of Consumer Behavior, (Ed.: Stamphi, R.W. & Hirschman, E.). Competitive Structure in Retail Markets: The Department Store Perspective. Chicago: American Marketing Association, 43-52.
  • [9] Bellenger, D.N. & Moschis, G.P. (1982). A Socialization Model of Retail Patronage. Advances in Consumer Research, 9(1), 373-378.
  • [10] Moye, L.N. & Kincade, D.H. (2003). Shopping Orientation Segments: Exploring Differences in Store Patronage and Attitudes Tovvard Retail Store Environments Among Female Apparel Consumers. International Journal of Consumer Studies, 27(1), 58-71.
  • [11] Moore, M. & Carpenter, J. (2006). The Effect of Price as a Marketplace Cue on Retail Patronage. Journal of Product and Brand Management, 15(4), 265-271.
  • [12] Sirgy, M.J.; Grewal, D. & Mangleburg, T. (2000). Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda. Journal of Business Research, 49(2), 127-138.
  • [13] Baltas, G. & Papastathopoulou, P. (2003). Shopper Characteristics, Product and Store Choice Criteria: A Survey in The Greek Grocery Sector. International Journal of Retail and Distribution Management, 31(10), 498-507.
  • [14] Baker, J.; Parasuraman, A.; Grewal, D. & Voss, G.B. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120-141.
  • [15] Ailawaldi, K.L. (2001). The Retail Power-Performance Conundrum: What Have We Learned?. Journal of Retailing, 77(3), 299-318.
  • [16] Sit, J.; Merrilees, B. & Birch, D. (2003). Entertainment- Seeking Shopping Çenter Patrons: The Missing Segments. International Journal of Retail and Distribution Management, 31 (2), 80-94
  • [17] Burt, S. (2000). The Strategic Role of Retail Brands in British Grocery Retailing. European Journal of Marketing, 34(8), 875-890.
  • [18] Freyman, J.W.V. (2006). Age and Generational Cohort Effects in Store Assessments and Choice: A Case Study. Marketing Management Journal, 16(2), 203-222.
  • [19] Seiders, K. & Tigert, D.J. (2000). The Impact of Supercenters on Traditional Food Retailers in Four Markets. International Journal of Retail and Distribution Management, 28(4/5), 181-193.
  • [20] Amine, A. & Sandrine, C. (2003). Effıcient Retailer Assortment: A Consumer Choice Evaluation Perspective, International Journal of Retail and Distribution Management, 31(10), 486-497.
  • [21] Darian, J.C.; Tucci, L.A. & Wiman, A.R. (2001). Perceived Salesperson Service Attributes and Retail Patronage Intentions. International Journal of Retail & Distribution Management, 29(5), 205-213.
  • [22] Kim, J.O. & Jin, B. (2001). Koreans Consumers’ Patronage of Discount Stores: Domestic vs. Multinational Discount Store Shoppers’ Profiles. Journal of Consumer Marketing, 18(3), 236-255.
  • [23] Lam, S.Y. (2001). The Effects of Store Environment on Shopping Behaviors: A Critical Review. Advances in Consumer Research, 28(1), 190-197.
  • [24] Moschıs, G.; Curasi, C. & Bellenger, D. (2004). Patronage Motives of Mature Consumers in The Selection of Food and Grocery Stores. Journal of Consumer Marketing, 21(2), 123-133.
  • [25] Sinha, P.K. & Banarjee, A. (2004). Store Choice Behaviour in an Evolving Market. International Journal of Retail and Distribution Management, 32(10), 482-494.
  • [26] Thang, D.C.L. & Tan, B.L.B, (2003). Linking Consumer Perception to Preference of Retail Stores: An Emprical Assessment of The Multi-Attributes of Store Image. Journal of Retailing and Consumer Services, 10(4), 193-200.
  • [27] Odabaşı, Y. & Barış G. (2003). Tüketici Davranışı, İstanbul: Mediacat Akademi.
  • [28] Grevval, D.; Baker, J.; Levy, M. & Voss, G.B. (2003). The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service Intensive Retail Stores. Journal of Retailing, 79(4), 259-268.
  • [29] Bloemer, J. & Ruyter, K.D. (1998). On The Relationship Between Store Image, Store Satisfaction and Store Loyalty. European Journal of Marketing, 32(5/6), 499-513.
  • [30] Moye, L. N. & Kincade, D.H. (2003). Shopping Orientation Segments: Exploring Differences in Store Patronage and Attitudes Toward Retail Store Environments Among Female Apparel Consumers. International Journal of Consumer Studies, 27(1), 58-71.
  • [31] Çabuk, S. & Yağcı, M.İ. (2003). Pazarlamaya Çağdaş Yaklaşım, Adana: Nobel Kitapevleri.
There are 31 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Ulun Akturan This is me

Publication Date June 10, 2007
Published in Issue Year 2007

Cite

APA Akturan, U. (2007). TÜKETİCİLERİN PERAKENDECİ MAĞAZALARDA MÜŞTERİ OLMA DAVRANIŞINA İLİŞKİN KAVRAMSAL BİR MODEL ÖNERİSİ. Öneri Dergisi, 7(28), 189-197. https://doi.org/10.14783/maruoneri.684363

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