HALKLA İLİŞKİLERİN İŞLETMELERİN KRİZ DÖNEMLERİNDEKİ ROLÜ VE ÖNEMİ

Year 1999, , 251 - 254, 10.06.1999

Nurhan Babür Tosun

https://doi.org/10.14783/maruoneri.691322

Abstract

Became of Management’s either environmental factors or cooperative factors their finding themselves in acriris is a quite possibility. Public Relation which has the responsibility of collecting and delivering information during the crisis, as long as it applies the tactigues up to the management, product and communication, according, to the purpose, the manager in crisis, besides over coming the crisis, completes the constitution process successfully and can possibly gain a positive image in a short while.

Keywords

halkla ilişkiler, kriz yönetimi

References

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