KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ

Year 1996, , 31 - 34, 01.06.1996

Aypar Uslu

https://doi.org/10.14783/maruoneri.703348

Abstract

Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.

Keywords

Marka İmajı, Marka İmaj Stratejisi, Kültür ve Sosyo Ekonomik Faktörler

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