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TÜRK YÖNETİCİLERİN KARAR VERME TUTUMLARI

Year 1996, , 115 - 122, 01.06.1996
https://doi.org/10.14783/maruoneri.703433

Abstract

Tlıis article shows the results of a survey concerning the decision making of Turkish managers when buying big machines and technical equipment. The survey took place in İstanbul, January 1995; 70 managers had been questioned. the results indicate, that for Turkish managers the image of the product and of the seller is very important, whereas the price of the product is of minor importance.

References

  • [1] -Spiegel-Verlag (Hrsg.) Innovatoren,Hamburg 1988
  • [2] -Backhaus,K., Invcstitionsgütermarketin.München 1990,2.Aufl.
  • [3] -Strothmann,K.-H.,/Kliche,M., Innovationsmarketing:MarkterschlieBung fıir Systeme der Bürokommunikation und Fertigungsautomation, Wiesbaden 1989
Year 1996, , 115 - 122, 01.06.1996
https://doi.org/10.14783/maruoneri.703433

Abstract

References

  • [1] -Spiegel-Verlag (Hrsg.) Innovatoren,Hamburg 1988
  • [2] -Backhaus,K., Invcstitionsgütermarketin.München 1990,2.Aufl.
  • [3] -Strothmann,K.-H.,/Kliche,M., Innovationsmarketing:MarkterschlieBung fıir Systeme der Bürokommunikation und Fertigungsautomation, Wiesbaden 1989
There are 3 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Gerhard Reıter This is me

Publication Date June 1, 1996
Published in Issue Year 1996

Cite

APA Reıter, G. (1996). TÜRK YÖNETİCİLERİN KARAR VERME TUTUMLARI. Öneri Dergisi, 1(5), 115-122. https://doi.org/10.14783/maruoneri.703433

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Öneri Dergisi

Marmara Üniversitesi Sosyal Bilimler Enstitüsü

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

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