KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ

Year 1996, , 13 - 19, 10.01.1996

Sahavet Gürdal

https://doi.org/10.14783/maruoneri.710429

Abstract

Importance of the Role sex in advertising has become
an interesting subeject far Researchers Since early 1070’s
Researchers expressed conceru about the Roles portrayed by
women in adv. The Role of vomen in advertisements should be
deflned sensitively in each culture. In literatüre generally
authors State that advertising simpiy mirror what is already
preseni in the minds of the individuals in soviety.
The main objective of this study is to evaluated the
sex Role. The data has been gathered from the prints and TV
adv. and evaluated vjith content analysis.
The Results indicate that the Role portrayed by
women is changing according to the characteristics of the
target market and culture dijferences. We traditional Roles like
housemfe, mother ete. are dominant.

Keywords

Kadın, Televizyon, Dergi, Reklam

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