KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ

Sahavet Gürdal

doi:10.14783/maruoneri.710429

KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ

Abstract

Importance of the Role sex in advertising has become an interesting subeject far Researchers Since early 1070’s Researchers expressed conceru about the Roles portrayed by women in adv. The Role of vomen in advertisements should be deflned sensitively in each culture. In literatüre generally authors State that advertising simpiy mirror what is already preseni in the minds of the individuals in soviety. The main objective of this study is to evaluated the sex Role. The data has been gathered from the prints and TV adv. and evaluated vjith content analysis. The Results indicate that the Role portrayed by women is changing according to the characteristics of the target market and culture dijferences. We traditional Roles like housemfe, mother ete. are dominant.

Keywords

Kadın,Televizyon,Dergi,Reklam

References

[1] - Belkaoui, A.and.Belkaoui J.M.(1976). “A Comparative Analysis of The Roles Portrayed by Women in Print Advertisement: 1958, 1970, 1972”, Journal ofMarketing Research V. 13.May. s. 168- 172
[2] -Courtney, A.E. and Locates, S.W.(1971): “ A Woman’s place: An analysis of The Roles Played by Women in Magazine Advertisements”-Joumal of Marketing Research. V.8, February, s. 93-95
[3] -Ford. J.B., La Tour.M.S. and Lundstrom, W.J.(1991): “Contemporaıy Women’s Evaluation of Fermale Role Portrayals in Advertismg”, Journal of Consumer Marketing. V.8, N.l, s.75-85
[4] - Ford.B.J.: La Tour, M.S.: Honeycutt, eared.; Voli, P.K.; Joseph, M.(1993): “Comparison of American and Japanese Consumer Perceptions of Role Portrayals in Advertismg”, World Marketing
[5]- Gilly, M.C. (1988), “Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico and The United States” Journal ofMarketing. V.52, April s.75-76
[6J- Gürdal, S; Mengtlç, B.; Uslu. A.(1991): “Reklam Filmlerinde Rolalan Çocuklara İlişkin Bir Araştırma”, M.Ü.K.Î.A.U.M, İnsan Kaynağı Olarak Çocuklarımız, Seminer, Eylül.
[7]- Gürdal, S.(3 990): “hnportance of Sex Role in Advertising”, M.Ü. l.I.B.F. Mayıs. İstanbul
[8j- Haluk Sicimoğlu (1993): “Geleceğin Kadını” Kadınlar, Liderlik, Yöneticilik Sempozyumu, İstanbul Mülkiyeliler Vakfı-M.Ü. Kadm İşgücü Araştırma ve Uygulama Merkezi, İstanbul

Details

Primary Language

Turkish

Subjects

-

Journal Section

Review

Authors

Sahavet Gürdal ^* This is me
Türkiye

Publication Date

January 10, 1996

Submission Date

December 5, 1995

Acceptance Date

-

Published in Issue

Year 1996 Volume: 1 Number: 4

DOI

https://doi.org/10.14783/maruoneri.710429

IZ

https://izlik.org/JA52DS98NM

Cite

RIS / Bibtex

APA

Gürdal, S. (1996). KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ. Öneri Dergisi, 1(4), 13-19. https://doi.org/10.14783/maruoneri.710429

AMA

1.Gürdal S. KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ. Öneri Dergisi. 1996;1(4):13-19. doi:10.14783/maruoneri.710429

Chicago

Gürdal, Sahavet. 1996. “KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ”. Öneri Dergisi 1 (4): 13-19. https://doi.org/10.14783/maruoneri.710429.

EndNote

Gürdal S (January 1, 1996) KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ. Öneri Dergisi 1 4 13–19.

IEEE

[1]S. Gürdal, “KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ”, Öneri Dergisi, vol. 1, no. 4, pp. 13–19, Jan. 1996, doi: 10.14783/maruoneri.710429.

ISNAD

Gürdal, Sahavet. “KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ”. Öneri Dergisi 1/4 (January 1, 1996): 13-19. https://doi.org/10.14783/maruoneri.710429.

JAMA

1.Gürdal S. KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ. Öneri Dergisi. 1996;1:13–19.

MLA

Gürdal, Sahavet. “KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ”. Öneri Dergisi, vol. 1, no. 4, Jan. 1996, pp. 13-19, doi:10.14783/maruoneri.710429.

Vancouver

1.Sahavet Gürdal. KADININ TV VE DERGİ REKLAMLARINDAKİ YERİ VE KADIN İMGELERİ. Öneri Dergisi. 1996 Jan. 1;1(4):13-9. doi:10.14783/maruoneri.710429