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SOSYAL DEĞİŞİM KAMPANYALARINDA GELİŞME: GÜNDÜZ FARI KAMPANYASININ BUGÜNKÜ DURUMU ÜZERİNE BİR UYGULAMA

Year 2001, , 141 - 144, 13.01.2001
https://doi.org/10.14783/maruoneri.728221

Abstract

“Education”, like grief counseling, has become the üniversel panacea of public policy. Whatever “education” is, it’s not going to be easy. After all “education” is really a misnomer our aim is not to get people to know more things. We are trying to get people to change what they do. Changing people’s behavior has always been the most problematic enterprise in human affairs.

References

  • [1] Robinson, Les, “A 7-step Social Marketing Model”, Associate Director Social Change Media, Waste Educate 98 Conference, http://media.socialchange.net.au/scm/strategy/
  • [2] --------, “What is Social Marketing”, Centre for Social Marketing, http ://www. csm, strath ,ac. uk/What.htm
  • [3] Kotler, P.; Zaltman, G., “Social Marketing: An Approach to Planned Social Change”, Journal of Marketing, 35, 1971.
  • [4] Andreasen, Alan R., Marketing Social Change, Jossey- Bass Publishers, San Francisco, 1995.
  • [5] --------, “Kazalarda Değişen Yazgılar”, SABAH Online, 09.08.2000, http://garildi.sabah.com.tr/cgi- bin/savfa.cgi?w+30+/0008/09/t/l 12.html+trafik+istat istik
  • [6] -------, “Kazalarm Bedeli Yüksek”, Radikal Gazetesi, 25 Ocak 2001.
  • [7] --------, “Gündüz Yakılan Far Hayat Kurtarıyor” Sabah Gazetesi, 13 Aralık 2000.
  • [8] --------, 15.11.1999 tarihli BRÎDGESTONE Haber Bülteni.
Year 2001, , 141 - 144, 13.01.2001
https://doi.org/10.14783/maruoneri.728221

Abstract

References

  • [1] Robinson, Les, “A 7-step Social Marketing Model”, Associate Director Social Change Media, Waste Educate 98 Conference, http://media.socialchange.net.au/scm/strategy/
  • [2] --------, “What is Social Marketing”, Centre for Social Marketing, http ://www. csm, strath ,ac. uk/What.htm
  • [3] Kotler, P.; Zaltman, G., “Social Marketing: An Approach to Planned Social Change”, Journal of Marketing, 35, 1971.
  • [4] Andreasen, Alan R., Marketing Social Change, Jossey- Bass Publishers, San Francisco, 1995.
  • [5] --------, “Kazalarda Değişen Yazgılar”, SABAH Online, 09.08.2000, http://garildi.sabah.com.tr/cgi- bin/savfa.cgi?w+30+/0008/09/t/l 12.html+trafik+istat istik
  • [6] -------, “Kazalarm Bedeli Yüksek”, Radikal Gazetesi, 25 Ocak 2001.
  • [7] --------, “Gündüz Yakılan Far Hayat Kurtarıyor” Sabah Gazetesi, 13 Aralık 2000.
  • [8] --------, 15.11.1999 tarihli BRÎDGESTONE Haber Bülteni.
There are 8 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Füsun Sezer This is me

Mert Uydacı This is me

Publication Date January 13, 2001
Published in Issue Year 2001

Cite

APA Sezer, F., & Uydacı, M. (2001). SOSYAL DEĞİŞİM KAMPANYALARINDA GELİŞME: GÜNDÜZ FARI KAMPANYASININ BUGÜNKÜ DURUMU ÜZERİNE BİR UYGULAMA. Öneri Dergisi, 4(16), 141-144. https://doi.org/10.14783/maruoneri.728221

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Öneri Dergisi

Marmara Üniversitesi Sosyal Bilimler Enstitüsü

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