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SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Year 2000, , 143 - 147, 15.01.2000
https://doi.org/10.14783/maruoneri.732446

Abstract

One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship. Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

References

  • [1| Meehagham. T.. "Sponsorship - Legitimising the Medium". Journal of Marketing. No.l I. 1991.
  • [2] Ball. Baıry. Sponsorship and You. Kangaroo Press Kenthuot. 1993.
  • [3] Bruhn. Manfred: Mehliııger. Rudolf. Rechtliche Gestaltung des Sponsoring: Vertragsrecht - Steuerreclı - Medien reclıt- YVettbevverbsreclıt. 1992.
  • |4]-Aydemir Okay. Halkla İlişkiler Aracı Olarak Sponsorluk. F.psilon Yay. İst. 1998
  • [5] Marlo\v. R.F.. "Building a Public Relalioııs Definitioıı"'. Public Relations Revievv. 2. 1976.
  • [6] Cııtlip. S.: Çenter. A.: Brooııı. G.. Effective Public Relations. 6th F.d.. Prentice Hall.N.I. 1994.
  • [7] Goldberg. II.. Sponsorship and the Performing Arts. Goidberg. London. 1983.
  • [8] Okay. Ayla, Kurum Kimliği. Media - Cat Yay.. İstanbul, 1999.
  • [9] Peltekoğlu. Filiz B.. Halkla İlişkiler Nedir ?. Beta Yay.. İstanbul, 1998.
  • [10] Harris. T.. The Marketer's Guıie to Public Relations: How Today' s Companies are Using the Nevv Public Relations to Gain a Competitive Edge. John Wilev. N.Y.. 1993.
  • 111] Orton. M.. "Crossing Borders: The Canon Approach to Etıropean Sponsorship". 16th. Sponsorship Conference. 21 Eylül 1995. London.
  • [12] Kotler. P.: Armstrong. G.. Principles of Marketing. 1996.
Year 2000, , 143 - 147, 15.01.2000
https://doi.org/10.14783/maruoneri.732446

Abstract

References

  • [1| Meehagham. T.. "Sponsorship - Legitimising the Medium". Journal of Marketing. No.l I. 1991.
  • [2] Ball. Baıry. Sponsorship and You. Kangaroo Press Kenthuot. 1993.
  • [3] Bruhn. Manfred: Mehliııger. Rudolf. Rechtliche Gestaltung des Sponsoring: Vertragsrecht - Steuerreclı - Medien reclıt- YVettbevverbsreclıt. 1992.
  • |4]-Aydemir Okay. Halkla İlişkiler Aracı Olarak Sponsorluk. F.psilon Yay. İst. 1998
  • [5] Marlo\v. R.F.. "Building a Public Relalioııs Definitioıı"'. Public Relations Revievv. 2. 1976.
  • [6] Cııtlip. S.: Çenter. A.: Brooııı. G.. Effective Public Relations. 6th F.d.. Prentice Hall.N.I. 1994.
  • [7] Goldberg. II.. Sponsorship and the Performing Arts. Goidberg. London. 1983.
  • [8] Okay. Ayla, Kurum Kimliği. Media - Cat Yay.. İstanbul, 1999.
  • [9] Peltekoğlu. Filiz B.. Halkla İlişkiler Nedir ?. Beta Yay.. İstanbul, 1998.
  • [10] Harris. T.. The Marketer's Guıie to Public Relations: How Today' s Companies are Using the Nevv Public Relations to Gain a Competitive Edge. John Wilev. N.Y.. 1993.
  • 111] Orton. M.. "Crossing Borders: The Canon Approach to Etıropean Sponsorship". 16th. Sponsorship Conference. 21 Eylül 1995. London.
  • [12] Kotler. P.: Armstrong. G.. Principles of Marketing. 1996.
There are 12 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Nurhan Babür Tosun This is me

Publication Date January 15, 2000
Published in Issue Year 2000

Cite

APA Babür Tosun, N. (2000). SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ. Öneri Dergisi, 3(13), 143-147. https://doi.org/10.14783/maruoneri.732446

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