SPONSORLUĞUN KURUMSAL VE PAZARLAMA HALKLA İLİŞKİLERİ AÇISINDAN DEĞERLENDİRİLMESİ

Year 2000, , 143 - 147, 15.01.2000

Nurhan Babür Tosun

https://doi.org/10.14783/maruoneri.732446

Abstract

One of the melhods that being ıısed recently by the companies whose aims tire to develop the relationship between with the target market end to create corporate and / or product - brand image is sponsorship. Sponsorship, which is being used by the company a conımunication way with the target market to achieve their aim is often used by both corporate public relations and marketing public relations.

Keywords

halkla ilişkiler, pazarlama, sponsorluk

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