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YENİ BİLİŞİM EKONOMİLERİNDE LOJİSTİK YÖNETİMİ VE ESASLARI

Year 2000, , 73 - 76, 15.07.2000
https://doi.org/10.14783/maruoneri.734119

Abstract

The widespread adoption of intranets, extranets and the acceptance of the Internet as a business platform have created a foundation for business-to-business electronic commerce that offers the potential for organizations to streamline comp!ex process, lower costs and improve productivity. Internet is more than just a medium used in direct producer-buyer contact. In this regard, logistics in electronic commerce is a process of systematizing information to facilitate the efficient and cost-effective flows of goods and Services to produce customer satisfaction.

References

  • [1] Kırçova, İbrahim, İnternette Pazarlama, Beta Basım, İstanbul, 1999.
  • [2] Rohner, Kurt, Marketing in the Cyber Age, John Wiley and Sons., 1998.
  • [3] Yavuzkal, Cemil, “Günümüzün Geleceği Bilişim Ekonomisi”, Executive Excellence, Yıl.4, Sayı.37, Nisan 2000, s.8.
  • [4] Timmers, Paul, Electronic Commerce Strategies and Models for Business-to-Business Trading, John Wiley and Sons, Ltd., 1999.
  • [5] Chase, Richard B.; Nicholas J. Aquilano, Production and Operations Management Manufacturing and Services, Seventh Edition, lrwin, 1995.
  • [6] Bishop, Bili, Strategic Marketing for the Digital Age, NTC Business Books, 1998.
  • [7] Settles, Craig, Siberpazarlama Başarının Esasları, Sistem Yayıncılık, İstanbul, 1996.
  • [8] Özkale, Lerzan; Sezgin, Selime; Uray, Nimet; Ülengin, Füsun, Pazarlama Stratejileri ve Karar Alma Mekanizması, İletişim Yayınları Cep Üniversitesi, İstanbul, 1991.
  • [9] McCalley, Russell W., Marketing Channel Management, Praeger, 1996.
  • [10] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
  • [11] Kotler, Philip; Armstrong, Gary, Principles of Marketing, Seventh Edition, Prentice-Hall, Inc., 1996.
  • [12] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
  • [13] Erem, Tunç; Bayraktar, Azra, “2000’li Yıllarda Internet Yoluyla Pazarlamanın Rolü ve Önemi”, 4. Ulusal Pazarlama Kongresi, Hatay, 1999.
Year 2000, , 73 - 76, 15.07.2000
https://doi.org/10.14783/maruoneri.734119

Abstract

References

  • [1] Kırçova, İbrahim, İnternette Pazarlama, Beta Basım, İstanbul, 1999.
  • [2] Rohner, Kurt, Marketing in the Cyber Age, John Wiley and Sons., 1998.
  • [3] Yavuzkal, Cemil, “Günümüzün Geleceği Bilişim Ekonomisi”, Executive Excellence, Yıl.4, Sayı.37, Nisan 2000, s.8.
  • [4] Timmers, Paul, Electronic Commerce Strategies and Models for Business-to-Business Trading, John Wiley and Sons, Ltd., 1999.
  • [5] Chase, Richard B.; Nicholas J. Aquilano, Production and Operations Management Manufacturing and Services, Seventh Edition, lrwin, 1995.
  • [6] Bishop, Bili, Strategic Marketing for the Digital Age, NTC Business Books, 1998.
  • [7] Settles, Craig, Siberpazarlama Başarının Esasları, Sistem Yayıncılık, İstanbul, 1996.
  • [8] Özkale, Lerzan; Sezgin, Selime; Uray, Nimet; Ülengin, Füsun, Pazarlama Stratejileri ve Karar Alma Mekanizması, İletişim Yayınları Cep Üniversitesi, İstanbul, 1991.
  • [9] McCalley, Russell W., Marketing Channel Management, Praeger, 1996.
  • [10] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
  • [11] Kotler, Philip; Armstrong, Gary, Principles of Marketing, Seventh Edition, Prentice-Hall, Inc., 1996.
  • [12] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
  • [13] Erem, Tunç; Bayraktar, Azra, “2000’li Yıllarda Internet Yoluyla Pazarlamanın Rolü ve Önemi”, 4. Ulusal Pazarlama Kongresi, Hatay, 1999.
There are 13 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Serdar Pirtini This is me

Publication Date July 15, 2000
Published in Issue Year 2000

Cite

APA Pirtini, S. (2000). YENİ BİLİŞİM EKONOMİLERİNDE LOJİSTİK YÖNETİMİ VE ESASLARI. Öneri Dergisi, 3(14), 73-76. https://doi.org/10.14783/maruoneri.734119

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