Research Article
BibTex RIS Cite

THE ROAD, THE ROADBLOCKS AND DIVERSIONS ON THE WAY TO TODAY’S STRATEGY CONCEPT

Year 2000, , 101 - 107, 15.07.2000
https://doi.org/10.14783/maruoneri.734125

Abstract

Bu makale, yoğun olarak tartışılan strateji kavramının günümüz dünyasındaki görüntüsünün geçmişte bir yolculuk yapılarak yeniden yorumlanması ve sentezlenmesi yoluyla oluşturulmuştur. Çalışma “deneysel” ve “keşifsel” bir çabaya dayalıdır; Strateji kavramının gerçekleştirilme mekanizmaları olarak sırasıyla strateji süreci ve stratejik işbölümü kullanılmış ve bu görece somut kavramlar aracılığı ile strateji kavramı önce soyut düzeyden somut düzeye indirgemiş daha sonra tekrar somut düzeyden soyut düzeye yeni bir yolculuk yapılarak, sonuçta kavramın daha geniş düzeyde hangi sorulara yol açabileceği gösterilmeye çalışılmıştır.
Kullanılan bu yöntemle, günümüz strateji kavramını kavrama yolunda yeni yaklaşım ve bakış açıları gündeme getirilmiştir. Özde bu çalışma, günümüz gerçeklik ve algılamalarını kavrayıp yeni bakış açıları ve yaklaşımları yakalayabilmek için geçmişin hiçbir “ön kabul” olmaksızın yeniden düşünülmesi ve sırasıyla soyut-somut-soyut bilgi düzeylerinde yolculuğun yapılmasının yararlı olabileceğini göstermeyi de hedeflemektedir.

References

  • [1] MINTZBERG, H„ “Crafting Strategy,” The Strategy Process, Revised European Edition, London, 1998, s.l 11.
  • [2] MINTZBERG, H., “The Design School: Reconsidering the Basic Premises of Strategic Management,” Strategic Management Journal, Vol.l 1, 1990, s. 184.
  • [3] DE WIT, B.; MEYER, R., Strategy: Process, Content, Context, International Thomson Business Press, London, 1998, s. 152.
  • [4] NUTT, P.C., “Identifying and Appraising How Managers InstalI Strategy,” Strategic Management Journal, Vol.8, 1987, s.2.
  • [5] MINTZBERG, H., “Patterns in Strategy Formulation,” Management Science, Vol.24, No.9, May 1978, ssp.934- 948.
  • [6] MINTZBERG, H.; McHUGH, A., “Strategy Formation in an Adhocracy,” Administrative Science Quarterly, Vol.30, 1985, ss.160-197.
  • [7] BURGELMAN, R.A., “A Model of the Interaction of Strategic Behaviour, Corporate Context, and the concept of Strategy,” Academy of Management Revievv, Vol.8,
  • 1983, ss.61-70.
  • [8] BURGELMAN, R.A., “A Process Model of Internal Corporate Venturing in the Diversifıed Majör Firm,” Administrative Science Quarterly, Vol.28, 1983, ss.223- 244.
  • [9] BURGELMAN, R.A., “Corporate Entrepreneurship and Strategic Management: Insights From a Process Study,” Management Science, Vol.29, No. 12, December 1983c, ss.1349-1364.
  • [10] PASCALE, R. “Perspectives on Strategy: The Real Story Behind Honda’s Success,” California Management Review, Vol.26, No.3,1984, ss.47-72.
  • [11] HAMEL, G.; HEENE, A. Competence Based Competition, John Wiley &Sons, Chichester, 1996, s.3.
  • [12] BOURGEOIS, L.J.; BRODWIN, D.R., “Strategic Implementation: Five Approaches to an Elusive Phenomenon,” Strategic Management Journal, Vol.5, 1984, s.242.
  • [13] HART, S. I. “An Integrative Framework for Strategy- Making Processes,” Academy of Management Revievv, Vol.17, No.2, 1992, s.332.
  • [14] QUINN, J.B., Strategies for Change: Logical Incrementalism, Burr Ridge, III, Irwin, 1980.
  • [15] FLOYD, S. W.; WOOLDRIDGE, B.,The Strategic Middle Manager: How to Create and Sustain Competitive Advantage, San Francisco, Jossey- Bass Publishers, 1996.
  • [16] QUINN, J. B.; VOYER, J., “Logical Incrementalism: Managing Strategy Formation,” Eds. H. Mintzberg, J. B Quinn and S. Ghoshal, The Strategy Process, Revised European Edition, London, 1998, s. 106.
  • [17] HUTT, D.M.; REINGEN, P.H.; RONCHETTO, J.R., “Tracing Emergent Process in Marketing Strategy Formation,” Journal of Marketing , Vol.52, January 988, s. 13.
  • [18] MINTZBERG, H. (1987) “The Strategy Concept I: Five Ps for Strategy,” California Management Revievv, Vol.30, No.3, ss. 11-24.
  • [19] BOWER, J.L., “Planning and Control: Bottom Up or Top Down?” Journal of General Management, Vol.l, No.3, 1974, ss.21-22.
  • [20] KANTER, R.M., The Change Masters, Basic Books, New York, 1983
  • [21] VAN CAUWENBERGH, A.; COOL, K„ “Strategic Management in a New Framevvork,” Strategic Management Journal, Vol.3, 1982, ss.245-264.
  • [22] NONAKA, I., “Tovvard Middle-Up-Down Management: Accelerating Information Creation,” Sloan Management Revievv, Spring 1988, ss.9-18.
  • [23] FLOYD, S.W.; WOOLDRIDGE, B. “Middle Management’s Strategic Influence and Organizational Performance,” Journal of Management Studies, Vol.34, No.3, May 1997, ss.465-485.
  • [24] HAMEL, G. “Strategy as Revulation,” Harvard Business Revievv, July-Augustl996, ss.69-82.
  • [25] HAMEL, G.; PRAHALAD, C. K., “The Core Competence of the Corporation,” Harvard Business Revievv, May- June 1990.
  • [26] AMID, R.; SCHOEMAKER, P.J.H., “Strategic Assets and Organizational Rent,” Strategic Management Journal, C. 14, Vol. 10,1993, ss.33-46.
  • [27] NONAKA, I., “A Dynamic Theory of Organizational Knovvledge Creation,” Organization Science, Vol.5, 1994, s.32.
  • [28] MİLLER, D.; FRIESEN, P.H., “Strategy-Making and Environment: The Third Link,” Strategic Management Journal, Vol.4, 1983, s.222.
  • [29] BADEN-FULLER, C.; STOPFORD, J. M., “The ' Crescendo Model of Rejuvenation,” Eds. H. Mintzberg, J. B. Quinn and S. Ghoshal, The Strategy Process, Revised European Edition, London, 1998, ss.776-787.
Year 2000, , 101 - 107, 15.07.2000
https://doi.org/10.14783/maruoneri.734125

Abstract

References

  • [1] MINTZBERG, H„ “Crafting Strategy,” The Strategy Process, Revised European Edition, London, 1998, s.l 11.
  • [2] MINTZBERG, H., “The Design School: Reconsidering the Basic Premises of Strategic Management,” Strategic Management Journal, Vol.l 1, 1990, s. 184.
  • [3] DE WIT, B.; MEYER, R., Strategy: Process, Content, Context, International Thomson Business Press, London, 1998, s. 152.
  • [4] NUTT, P.C., “Identifying and Appraising How Managers InstalI Strategy,” Strategic Management Journal, Vol.8, 1987, s.2.
  • [5] MINTZBERG, H., “Patterns in Strategy Formulation,” Management Science, Vol.24, No.9, May 1978, ssp.934- 948.
  • [6] MINTZBERG, H.; McHUGH, A., “Strategy Formation in an Adhocracy,” Administrative Science Quarterly, Vol.30, 1985, ss.160-197.
  • [7] BURGELMAN, R.A., “A Model of the Interaction of Strategic Behaviour, Corporate Context, and the concept of Strategy,” Academy of Management Revievv, Vol.8,
  • 1983, ss.61-70.
  • [8] BURGELMAN, R.A., “A Process Model of Internal Corporate Venturing in the Diversifıed Majör Firm,” Administrative Science Quarterly, Vol.28, 1983, ss.223- 244.
  • [9] BURGELMAN, R.A., “Corporate Entrepreneurship and Strategic Management: Insights From a Process Study,” Management Science, Vol.29, No. 12, December 1983c, ss.1349-1364.
  • [10] PASCALE, R. “Perspectives on Strategy: The Real Story Behind Honda’s Success,” California Management Review, Vol.26, No.3,1984, ss.47-72.
  • [11] HAMEL, G.; HEENE, A. Competence Based Competition, John Wiley &Sons, Chichester, 1996, s.3.
  • [12] BOURGEOIS, L.J.; BRODWIN, D.R., “Strategic Implementation: Five Approaches to an Elusive Phenomenon,” Strategic Management Journal, Vol.5, 1984, s.242.
  • [13] HART, S. I. “An Integrative Framework for Strategy- Making Processes,” Academy of Management Revievv, Vol.17, No.2, 1992, s.332.
  • [14] QUINN, J.B., Strategies for Change: Logical Incrementalism, Burr Ridge, III, Irwin, 1980.
  • [15] FLOYD, S. W.; WOOLDRIDGE, B.,The Strategic Middle Manager: How to Create and Sustain Competitive Advantage, San Francisco, Jossey- Bass Publishers, 1996.
  • [16] QUINN, J. B.; VOYER, J., “Logical Incrementalism: Managing Strategy Formation,” Eds. H. Mintzberg, J. B Quinn and S. Ghoshal, The Strategy Process, Revised European Edition, London, 1998, s. 106.
  • [17] HUTT, D.M.; REINGEN, P.H.; RONCHETTO, J.R., “Tracing Emergent Process in Marketing Strategy Formation,” Journal of Marketing , Vol.52, January 988, s. 13.
  • [18] MINTZBERG, H. (1987) “The Strategy Concept I: Five Ps for Strategy,” California Management Revievv, Vol.30, No.3, ss. 11-24.
  • [19] BOWER, J.L., “Planning and Control: Bottom Up or Top Down?” Journal of General Management, Vol.l, No.3, 1974, ss.21-22.
  • [20] KANTER, R.M., The Change Masters, Basic Books, New York, 1983
  • [21] VAN CAUWENBERGH, A.; COOL, K„ “Strategic Management in a New Framevvork,” Strategic Management Journal, Vol.3, 1982, ss.245-264.
  • [22] NONAKA, I., “Tovvard Middle-Up-Down Management: Accelerating Information Creation,” Sloan Management Revievv, Spring 1988, ss.9-18.
  • [23] FLOYD, S.W.; WOOLDRIDGE, B. “Middle Management’s Strategic Influence and Organizational Performance,” Journal of Management Studies, Vol.34, No.3, May 1997, ss.465-485.
  • [24] HAMEL, G. “Strategy as Revulation,” Harvard Business Revievv, July-Augustl996, ss.69-82.
  • [25] HAMEL, G.; PRAHALAD, C. K., “The Core Competence of the Corporation,” Harvard Business Revievv, May- June 1990.
  • [26] AMID, R.; SCHOEMAKER, P.J.H., “Strategic Assets and Organizational Rent,” Strategic Management Journal, C. 14, Vol. 10,1993, ss.33-46.
  • [27] NONAKA, I., “A Dynamic Theory of Organizational Knovvledge Creation,” Organization Science, Vol.5, 1994, s.32.
  • [28] MİLLER, D.; FRIESEN, P.H., “Strategy-Making and Environment: The Third Link,” Strategic Management Journal, Vol.4, 1983, s.222.
  • [29] BADEN-FULLER, C.; STOPFORD, J. M., “The ' Crescendo Model of Rejuvenation,” Eds. H. Mintzberg, J. B. Quinn and S. Ghoshal, The Strategy Process, Revised European Edition, London, 1998, ss.776-787.
There are 30 citations in total.

Details

Primary Language English
Journal Section Eski Sayılar
Authors

Refika Bakoğlu This is me

Publication Date July 15, 2000
Published in Issue Year 2000

Cite

APA Bakoğlu, R. (2000). THE ROAD, THE ROADBLOCKS AND DIVERSIONS ON THE WAY TO TODAY’S STRATEGY CONCEPT. Öneri Dergisi, 3(14), 101-107. https://doi.org/10.14783/maruoneri.734125

15795

Bu web sitesi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Öneri Dergisi

Marmara Üniversitesi Sosyal Bilimler Enstitüsü

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

e-ISSN: 2147-5377