The Role Of Social Media In Real Estate Marketing: A Research On The Transformation Of Real Estate Marketing In Turkey

Year 2017, Volume: 12 Issue: 48, 17 - 36, 28.07.2017

Çiğdem Aytekin , Seray Merve Keskin Demirli

https://doi.org/10.14783/maruoneri.vi.331567

Cited By: 2

Abstract

While the new media changes our daily life practices, it also causes some transformations in the

field of marketing. Today it can be said that the real estate sector is also inevitably affected by this

transformation and that it has developed new business models that include social media. Alexa is a

website managed by amazon.com, which displays web traffic on a world and country basis. In this way,

businesses can continuously monitor the visitor performance of their websites. In this study, the rankings

of the Alexa web site were used to construct the sample of the research and in this way the visitor

traffic was determined by the highest five real estate website in Turkey tracing techniques. On the

other hand, the practices of real estate web sites to use social networks have been compared to the Alexa

value ranks by examining them on specific networks and within defined metrics. Thus, it can be

shown whether the real estate web site with the highest value metric has the same order in the Alexa

valuation, and the role of social media in real estate marketing is evaluated within the dimensions of

transformation. Research is essential since it makes an instantaneous evaluation of the circumstances

and snaps a moment in the timeline.

Keywords

Social Media, Transformation

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