A RESEARCH ON THE RELATIONSHIP BETWEEN INDIVIDUAL AND SOCIAL INNOVATIVENESS: THE CASE OF SELCUK UNIVERSITY

Year 2019, Volume: 14 Issue: 52, 433 - 455, 24.07.2019

Vural Çağlıyan , Eldana Esenalieva , Melis Attar

https://doi.org/10.14783/maruoneri.595050

Cited By: 3

Abstract

In today's competitive environment, innovativeness is considered to be one of the
most important means of increasing social welfare while being a competitive
advantage for organizations. Additionally, innovativeness helps organizations
in differentiating themselves on the market and providing value with advanced
products and services as well as solving customer problems. Within this framework, it is necessary to emphasize an
individual’s openness to changes and one’s ability to innovate. It is supposed
that the individual might provide positive changes to the organization and
society, as well as solve problems arising in it by considering innovation from
both managerial and social perspectives in case he/she wants to innovate.
Social innovation regards to innovative practices and services while meeting
social needs and providing solutions to
such social issues as women empowerment, training for disabled people, waste
management etc. There are many studies in the literature that examined the relationship between individual innovativeness
and creative behavior. However, as literature review did not demonstrate any
research on the relationship between individual innovativeness and generation
of social value, this study aims to contribute to the literature by filling
this gap. In this context, the main
purpose of this research is to be the leading study in the literature by
examining the relationship between individual and social innovativeness along
with the causality relationship between these two variables. The survey method
has been applied in this research. The results of the field study held on
academicians who play an important role in the emergence
and dissemination of innovation were evaluated along with the suggestions and
limitations of the research. We find a statistically significant relationship
between two variables and we conclude that individual innovativeness can be
used to explain social innovativeness. 

Keywords

Innovation, Individual Innovativeness, Social Innovativeness, Diffusion of Innovation

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