THE FACTORS THAT AFFECT CONSUMERIMPULSIVE BUYING BEHAVIORIN GROCERY AND CLOTHING SECTORS

Year 2005, Volume: 6 Issue: 23, 161 - 168, 10.01.2005

Ela Ünler

Abstract

Consumers are considered as a problem solver to fulfill their ııeeds by marketers. The behavior according to satisfy their ııeeds are gerıerally planned, but some of them unplanned because of some iııfluences. Uııplanned, which is called impulsive buying behavior, geııerates 50 percent of consumers’ shopping behavior according to recent studies. This shopping behavior especially occurs in grocery and clothing sectors. With the growth of advertising and technological developments, consumers have easy access to impulse purchasing (Kacen&Lee, 2002). Adding to this growth, individual’s cultures have a great impact on their, impulse buying behavior, but little known/n about this sudden, spoııtaııeous purchasing behavior in Turkey. The aim of this study is to indicate the factors, which affect consumer impulsive buying behavior in botlı grocery and clothing sectors in Turkey.

Keywords

Consumer Behavior, Marketing, İmpulsive Buying Behavior

THE FACTORS THAT AFFECT CONSUMERIMPULSIVE BUYING BEHAVIORIN GROCERY AND CLOTHING SECTORS

Abstract

Consumers are considered as a problem solver to fulfill their ııeeds by marketers. The behavior according to satisfy their ııeeds are gerıerally planned, but some of them unplanned because of some iııfluences. Uııplanned, which is called impulsive buying behavior, geııerates 50 percent of consumers’ shopping behavior according to recent studies. This shopping behavior especially occurs in grocery and clothing sectors. With the growth of advertising and technological developments, consumers have easy access to impulse purchasing (Kacen&Lee, 2002). Adding to this growth, individual’s cultures have a great impact on their, impulse buying behavior, but little known about this sudden, spoııtaııeous purchasing behavior in Turkey. The aim of this study is to indicate the factors, which affect consumer impulsive buying behavior in botlı grocery and clothing sectors in Turkey.

Keywords

Consumer Behavior, Marketing, impulsive Buying Behavior

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