DAĞITIM KANALLARINDA KONTROL UYGULAMALARI VE KONTROL-PERFORMANS İLİŞKİSİ

Year 1999, Volume: 2 Issue: 11, 175 - 182, 20.01.1999

Serdar Pirtini

https://doi.org/10.14783/maruoneri.685767

Abstract

A distribution channel can be defined as an array of exchange relationships that create cııstomer value in the consumption of products and Services. This defınition implies that exchange relationships emerge from market needs. The distributioıı channel whiclı consists of exchange partners may also be considered as a social system. In these sense exchange partners must negotiate with one another to determine who will control key channel resources.

Keywords

Dağıtım kanallarında kontrol uygulamaları, Kontrol-performans ilişkisi

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