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REKABETÇİ KİŞİLİK, PARAYA VERİLEN DEĞER VE PARA TASARRUFU ÜZERİNDE BİREYLERİN CİNSİYET FARKLILIKLARININ BELİRLEYİCİ ETKİSİ: TÜRKİYE ÖRNEĞİ VE KARŞILAŞTIRMALI BİR ANALİZ

Year 1995, Volume: 1 Issue: 2, 73 - 82, 10.01.1995
https://doi.org/10.14783/maruoneri.706498

Abstract

Üniversite öğrencileri üzerinde yapılan bir araştırma ile, erkeklerin kadınlara göreli
olarak daha rekabetçi kişiliğe sahip oldukları ve aradaki farkın istatistiksel açıdan anlamlı
olduğu sonucuna varılmıştır. Erkekler, kadınlara göre paraya daha fazla değer vermekte
olup erkek ve kadınlar arasında istatistiksel açıdan anlamlı bir fark sözkonusudur. Aynca,
hem kadın hem de erkekler açısından rekabetçi kişilik ve paraya verilen değer ile paraya
verilen değer ve para tasarrufuna dönük tutum arasında pozitif ve istatistiksel açıdan anlamlı bir ilişki (korelasyon) bulunmaktadır. Öteyandan, rekabetçi kişilik ile paraya verilen
değer arasında kadınlar açısından anlamlı ve pozitif bir ilişki vardır. Ancak erkekler açısından sözkonusu ilişki istatistiksel olarak anlamlı değildir.
Bu araştırmanın belki de en ilginç sonucu, Lynn (1993) tarafından kullanılan
ölçeklerin Türk üniversite öğrencilerinden seçilen örnek kütle için de geçerli, güvenilir ve
genelleştirilebilir olmasıdır.

References

  • Albaum, Gerald; Robert A. Peterson (1984), “Empirical Research in. International Marketing 1976-1982,” Journal of International Business Studies, 15 (Spring/Summer), 161-173.
  • Barker, A, Tansu; Eugene Kaciak (1992), “An Examination of the Equivalen.ce of Four Measurement Sclaes in Cross-Cultural Research,” Journal of International Consutner Marketing, 4(3), 77-93.
  • Berry, John W. (1980), “Irıtroduction to Methodolgy, “ in The Handbook of Cross-Cultural Psychology, Vol.2, Harry C. Triandis ve John W.Beıry (eds.), Boston, M. A: Allyn and Bacon, Inc.: 1-29.
  • Brislin, R.; W.J. Lonner, R.M. Thomdike (1973), Cross-Cultural Research Methods, NewYork: Wiley. Douglas, S.P.; C.S. Craig(1983), International Marketing Research, Prentice-Hall.
  • Editorial (1992), “On Replication in Consutner Research: Part I, “Journal of Consumer Research, 19 (June).
  • Editorial (1992), “On Replication in Consumer Research: Part II, “Journal of Consutner Research, 19 (September).
  • Furnham. A. (1984), “Many Sides of the Coin: The Psychlogy of Money Usage," Personality and Individual Differences, 5, 501-509.
  • Green, Robert T.; Plıillip D. White (1976), "Metlıodological Considerations in Cross-National Consumer Research,” Journal of International Business Studies. 7(Fall/Winter), 81-87.
  • Heeler, R.; M.L.Ray (1972), “Measure Validation in Marketing,” Journal of Marketing Research, 9(November), 361-370.
  • Hui. C. Harry, Harry C. Triaııdis (1985), “Measurement in Cross-Cultural Psyclıology: AReview and Comparison of Strategies,"Journal of Cross-Cultures Psychology, 16(Jıme), 131-152.
  • Irvine, Sid H.; William K. Carroll (1980), “Testing and Assessnıent Across Cultures: Issues in Methodology and Theory,” in The Handbook of Cross-Cultural :Psychology, Vol.2, Harry C Triandis ve John W. Berry (eds.), Boston, M. A: Allyn and Bacon, Inc.: 127-180.
  • Lynn, Richard (1993), “Sex DifFerences in Competitiveness and the Valuatioıı of Money in Twentv Countries“The Joumid of Social Psychology, 133 (4), 507- 511.
  • Mayer, C.S. (1978), “Multinational Marketing Research: The Magnifying Glass o f Methodological Problems, “European Research, 6 (Mareh), 77-84.
  • Mitchell, R.E. (1965), “Survey Materials Collected in the Developing Countries,” International Social Science Journal, 17 (Winter), 665-685.
  • Netemeyer, Richard G.; Srinivas Durvasula; Donald R.Lİchtenstein (1991), "A Cross-National Assessnıent of the Reliability and Valıdity of the CETSCALE “Journal of Marketing Research, 28 (Auğust), 320-327.
  • Nunnally, Jum (1978). Psyhometric Theory, New York: McGraw Hill.
  • Parameswaran, Ravu; Atilla Yaprak (1987), “A Cross-National Comparison of Consumer Research Measures,” Journal of International Business Studies, 18 (Spring), 35-49.
  • Peter, Paul (1979), “Reliabilitiy: A Review of Psychometric Basics and Recent Marketing Practices,” Journal of Marketing Research, 16(February), 6-17.
  • Sealon, Bruce 11987), “An Eınpirical Investigation of tİLe Role of Language in Cross-National Research," Developnıents in Marketing Science, 10, 141-145.
  • Sood, Jajnes(1989), “Equıvalent Measurenient in International Market Research.,” Journal of International Comısumer Marketing, 2(2), 25-41.
  • Spence, J.A.: R.L. Helmreich (1983). “.Aclıievement- Related Motives and Behavior,” In J.A. Spence (ed.), Achievemenl and Achievement Motives (s.7-74). San Francisco: W.H.Freeman.
  • Yamauchi, K.T.; D.I. Templer (1982), “The Development of a Money Attitude Scale,” Journal of Personaiity Assessment, 46, 522-528.
Year 1995, Volume: 1 Issue: 2, 73 - 82, 10.01.1995
https://doi.org/10.14783/maruoneri.706498

Abstract

References

  • Albaum, Gerald; Robert A. Peterson (1984), “Empirical Research in. International Marketing 1976-1982,” Journal of International Business Studies, 15 (Spring/Summer), 161-173.
  • Barker, A, Tansu; Eugene Kaciak (1992), “An Examination of the Equivalen.ce of Four Measurement Sclaes in Cross-Cultural Research,” Journal of International Consutner Marketing, 4(3), 77-93.
  • Berry, John W. (1980), “Irıtroduction to Methodolgy, “ in The Handbook of Cross-Cultural Psychology, Vol.2, Harry C. Triandis ve John W.Beıry (eds.), Boston, M. A: Allyn and Bacon, Inc.: 1-29.
  • Brislin, R.; W.J. Lonner, R.M. Thomdike (1973), Cross-Cultural Research Methods, NewYork: Wiley. Douglas, S.P.; C.S. Craig(1983), International Marketing Research, Prentice-Hall.
  • Editorial (1992), “On Replication in Consutner Research: Part I, “Journal of Consumer Research, 19 (June).
  • Editorial (1992), “On Replication in Consumer Research: Part II, “Journal of Consutner Research, 19 (September).
  • Furnham. A. (1984), “Many Sides of the Coin: The Psychlogy of Money Usage," Personality and Individual Differences, 5, 501-509.
  • Green, Robert T.; Plıillip D. White (1976), "Metlıodological Considerations in Cross-National Consumer Research,” Journal of International Business Studies. 7(Fall/Winter), 81-87.
  • Heeler, R.; M.L.Ray (1972), “Measure Validation in Marketing,” Journal of Marketing Research, 9(November), 361-370.
  • Hui. C. Harry, Harry C. Triaııdis (1985), “Measurement in Cross-Cultural Psyclıology: AReview and Comparison of Strategies,"Journal of Cross-Cultures Psychology, 16(Jıme), 131-152.
  • Irvine, Sid H.; William K. Carroll (1980), “Testing and Assessnıent Across Cultures: Issues in Methodology and Theory,” in The Handbook of Cross-Cultural :Psychology, Vol.2, Harry C Triandis ve John W. Berry (eds.), Boston, M. A: Allyn and Bacon, Inc.: 127-180.
  • Lynn, Richard (1993), “Sex DifFerences in Competitiveness and the Valuatioıı of Money in Twentv Countries“The Joumid of Social Psychology, 133 (4), 507- 511.
  • Mayer, C.S. (1978), “Multinational Marketing Research: The Magnifying Glass o f Methodological Problems, “European Research, 6 (Mareh), 77-84.
  • Mitchell, R.E. (1965), “Survey Materials Collected in the Developing Countries,” International Social Science Journal, 17 (Winter), 665-685.
  • Netemeyer, Richard G.; Srinivas Durvasula; Donald R.Lİchtenstein (1991), "A Cross-National Assessnıent of the Reliability and Valıdity of the CETSCALE “Journal of Marketing Research, 28 (Auğust), 320-327.
  • Nunnally, Jum (1978). Psyhometric Theory, New York: McGraw Hill.
  • Parameswaran, Ravu; Atilla Yaprak (1987), “A Cross-National Comparison of Consumer Research Measures,” Journal of International Business Studies, 18 (Spring), 35-49.
  • Peter, Paul (1979), “Reliabilitiy: A Review of Psychometric Basics and Recent Marketing Practices,” Journal of Marketing Research, 16(February), 6-17.
  • Sealon, Bruce 11987), “An Eınpirical Investigation of tİLe Role of Language in Cross-National Research," Developnıents in Marketing Science, 10, 141-145.
  • Sood, Jajnes(1989), “Equıvalent Measurenient in International Market Research.,” Journal of International Comısumer Marketing, 2(2), 25-41.
  • Spence, J.A.: R.L. Helmreich (1983). “.Aclıievement- Related Motives and Behavior,” In J.A. Spence (ed.), Achievemenl and Achievement Motives (s.7-74). San Francisco: W.H.Freeman.
  • Yamauchi, K.T.; D.I. Templer (1982), “The Development of a Money Attitude Scale,” Journal of Personaiity Assessment, 46, 522-528.
There are 22 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Bülent Mengüç This is me

Publication Date January 10, 1995
Published in Issue Year 1995 Volume: 1 Issue: 2

Cite

APA Mengüç, B. (1995). REKABETÇİ KİŞİLİK, PARAYA VERİLEN DEĞER VE PARA TASARRUFU ÜZERİNDE BİREYLERİN CİNSİYET FARKLILIKLARININ BELİRLEYİCİ ETKİSİ: TÜRKİYE ÖRNEĞİ VE KARŞILAŞTIRMALI BİR ANALİZ. Öneri Dergisi, 1(2), 73-82. https://doi.org/10.14783/maruoneri.706498

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Öneri

Marmara UniversityInstitute of Social Sciences

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

e-ISSN: 2147-5377