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OMNİBUS ARAŞTIRMALAR VE ÖRNEKLERİ

Year 2001, Volume: 4 Issue: 16, 81 - 88, 13.01.2001
https://doi.org/10.14783/maruoneri.727636

Abstract

Omnibus is a flexible research method where customers participate by asking specific cpıestions. It can regularly be repeated, it represents the population effectively, it is very economic and it can be completed in a short time. Customers are paid money according to the number of questions they submit therefore this method is very popular in developed and developing countries. The aim of this study, is to explain how omnibus research can be conducted. Examples are provided.

References

  • [1] Yalçm, Asuman F.; Sezer Füsun I., Pazarlama Bilgileri, Bilim Teknik Yaymevi, İstanbul, 1995.
  • [2] Hamilton, Jack, Pazarlama ve Kamuoyu Araştırmacıları Demeği Yayını, Edinburgh Üniversitesi.
  • [3] ---------, Strateji|MORI Omnibus Broşürü.
  • [4] Aaker, Kumar V., Day George S., Marketing Research, John Wiley&Sons, Inc, New York, 1995.
  • [5] --------, www.Mercury.ro (Mercury Marketing and Research Consultants).
  • [6] --------, www.Mareco.hu (Mareco Omnibus).
  • [7] --------, A.C Nielsen-ZET Eğitim (Ocak 1997) Adhoc Saha Kitapçığı.
  • [8] --------, www.mori. com/product/omnibus-htm (MORI Omnibus).
  • [9] Şerbanescu, V.; Teodorescu, N., ”Use of Omnibus Research for Creating a Confıdence Index”, Sixth International Conference on Marketing and Development, Black Sea University, Mangalia, Romania, 1-4 July,1997.
Year 2001, Volume: 4 Issue: 16, 81 - 88, 13.01.2001
https://doi.org/10.14783/maruoneri.727636

Abstract

References

  • [1] Yalçm, Asuman F.; Sezer Füsun I., Pazarlama Bilgileri, Bilim Teknik Yaymevi, İstanbul, 1995.
  • [2] Hamilton, Jack, Pazarlama ve Kamuoyu Araştırmacıları Demeği Yayını, Edinburgh Üniversitesi.
  • [3] ---------, Strateji|MORI Omnibus Broşürü.
  • [4] Aaker, Kumar V., Day George S., Marketing Research, John Wiley&Sons, Inc, New York, 1995.
  • [5] --------, www.Mercury.ro (Mercury Marketing and Research Consultants).
  • [6] --------, www.Mareco.hu (Mareco Omnibus).
  • [7] --------, A.C Nielsen-ZET Eğitim (Ocak 1997) Adhoc Saha Kitapçığı.
  • [8] --------, www.mori. com/product/omnibus-htm (MORI Omnibus).
  • [9] Şerbanescu, V.; Teodorescu, N., ”Use of Omnibus Research for Creating a Confıdence Index”, Sixth International Conference on Marketing and Development, Black Sea University, Mangalia, Romania, 1-4 July,1997.
There are 9 citations in total.

Details

Primary Language Turkish
Journal Section Eski Sayılar
Authors

Asuman Yalçın This is me

Burcu Onar This is me

Publication Date January 13, 2001
Published in Issue Year 2001 Volume: 4 Issue: 16

Cite

APA Yalçın, A., & Onar, B. (2001). OMNİBUS ARAŞTIRMALAR VE ÖRNEKLERİ. Öneri Dergisi, 4(16), 81-88. https://doi.org/10.14783/maruoneri.727636

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Öneri

Marmara UniversityInstitute of Social Sciences

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

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