YENİ BİLİŞİM EKONOMİLERİNDE LOJİSTİK YÖNETİMİ VE ESASLARI

Year 2000, Volume: 3 Issue: 14, 73 - 76, 15.07.2000

Serdar Pirtini

https://doi.org/10.14783/maruoneri.734119

Abstract

The widespread adoption of intranets, extranets and the acceptance of the Internet as a business platform have created a foundation for business-to-business electronic commerce that offers the potential for organizations to streamline comp!ex process, lower costs and improve productivity. Internet is more than just a medium used in direct producer-buyer contact. In this regard, logistics in electronic commerce is a process of systematizing information to facilitate the efficient and cost-effective flows of goods and Services to produce customer satisfaction.

Keywords

bilişim, lojistik

References

• [1] Kırçova, İbrahim, İnternette Pazarlama, Beta Basım, İstanbul, 1999.
• [2] Rohner, Kurt, Marketing in the Cyber Age, John Wiley and Sons., 1998.
• [3] Yavuzkal, Cemil, “Günümüzün Geleceği Bilişim Ekonomisi”, Executive Excellence, Yıl.4, Sayı.37, Nisan 2000, s.8.
• [4] Timmers, Paul, Electronic Commerce Strategies and Models for Business-to-Business Trading, John Wiley and Sons, Ltd., 1999.
• [5] Chase, Richard B.; Nicholas J. Aquilano, Production and Operations Management Manufacturing and Services, Seventh Edition, lrwin, 1995.
• [6] Bishop, Bili, Strategic Marketing for the Digital Age, NTC Business Books, 1998.
• [7] Settles, Craig, Siberpazarlama Başarının Esasları, Sistem Yayıncılık, İstanbul, 1996.
• [8] Özkale, Lerzan; Sezgin, Selime; Uray, Nimet; Ülengin, Füsun, Pazarlama Stratejileri ve Karar Alma Mekanizması, İletişim Yayınları Cep Üniversitesi, İstanbul, 1991.
• [9] McCalley, Russell W., Marketing Channel Management, Praeger, 1996.
• [10] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
• [11] Kotler, Philip; Armstrong, Gary, Principles of Marketing, Seventh Edition, Prentice-Hall, Inc., 1996.
• [12] Pelton, Lou E.; Strutton, David; Lumpkin, James R., Marketing Channels A Relationship Management Approach, Irwin, 1997.
• [13] Erem, Tunç; Bayraktar, Azra, “2000’li Yıllarda Internet Yoluyla Pazarlamanın Rolü ve Önemi”, 4. Ulusal Pazarlama Kongresi, Hatay, 1999.