YÜKSEK TEKNOLOJİ ÜRÜNLERİ PAZARLAMASI

Year 2000, Volume: 3 Issue: 14, 129 - 136, 15.07.2000

Murat Erdal

https://doi.org/10.14783/maruoneri.734129

Abstract

High-tech products are closely related to the Jîelds of aerospace, computers, telecommımications, materials, Office automation, CAD/CAM, biotechnology, and energy, military technology. The main characteristics of high-tech products are sophisticated technology, developed and replaced at a high time, innovative quality, high investments in research and development.

International high-technology industries are typically characterized by R&D races with high uncertainty and potential first mover benefits. Succesful high-technology companies do not necessarily have the best product, but they do have the best marketing strategy. Marketing plays a fundamental role in this process.

Keywords

teknoloji, pazarlama

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