BENCHMARKING

Year 2001, Volume: 4 Issue: 15, 173 - 185, 15.01.2001

Gülnur Eti İçli

https://doi.org/10.14783/maruoneri.735507

Abstract

in t his article benchmarking subjeci is laken into consideration. Benchmarking is a comparison process which provides useful information for improving almost each business activity. it has got different kinds such as internal, competative, functional benchmarking and business enterprises chooses one or some of them according to their aims to use. Today a lot of big business enterprises such as Xerox, AT&T and Motorola makes benchmarking study so as to remain standing

Keywords

müşteri ilişkileri, işletme

References

• [1] Miller, Jelfry G., Benchmarking-Global Marketing.
• [2] Camp, Robert, Benchmarking, Çuality Press, 1989.
• [3] Spendolini, M., The Benchmarking Haııdbook, American Management Assocation, New York, 1992.
• [4] ---------, Şişecam Eğitim Notları, Eğitim Müdürlüğü, Hz. Deniz YÜCESOY, Mayıs 96.
• [5] Watson, Gregory H., The Benchmarking Handbook, Productivity Press, 1992.
• [6] Nemlioğlu, Samim, Benchmarking (Kıyaslama), Arçelik A.Ş, İstanbul 1995.
• [7] Vaziri, H. Kevin, "Using Competative Benchmarking to set Goals", Quality Progress, 92.
• [8] Deniz, Recep Baki, “Benchmarking”, Pazarlama Dünyası, Eylül-Ekim 95.
• [9] Eker, Selim, "Kıyaslama Tekniği ve Eczacıbaşı Topluluğunda Kıyaslama Uygulamaları", 5.Ulusal Kalite Kongresi, Toplam Kalite Yönetimi ve Siyasette Kalite, İstanbul.
• [10] ---------, European Quality, Best Practices for Benchmarking, 1996.
• [11] Watson, George, Strategic Benchmarking, John Wiley and Sons Inc., Canada, 1993.
• [12] Dinçer, Ömer, Stratejik Yönetim, İstanbul, 1992.
• [13] --------, The Benchmarking Toolkit, Delegate Manuel Course, Coaching for Excellence, "Benchmarking Examples", 1995.