Recep Yilmaz, Ph.D., is a professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significant impact communication and narrative studies. Dr. Yılmaz has authored fourteen influential books, including (indexed in WoS and Scopus) "Narrative Advertising Models and Conceptualization in the Social Media Age," "Handbook of Research on Narrative Interactions," and "Handbook of Research on Effective Advertising Strategies in the Social Media Age." His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella “Çerçici,” highlighting his versatile storytelling skills. He teaches courses such as "Narrative in Literature, Cinema and Advertisement" and "Advertising Scriptwriting," inspiring students with innovative methodologies and profound industry insights..
Communication and Media Studies, Communication Theories, Transmedia, Digital Advertising, Advertising Studies, Advertising Analysis, Ad Writing