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Deniz Özer Alper Asst. Prof. Dr. Ondokuz Mayıs Üniversitesi İletişim Fakültesi
Publication 9 Review 20 CrossRef Cited 4 TR Dizin Cited 8
9 Publication
20 Review
4 CrossRef Cited
8 TR Dizin Cited
0000-0002-2539-1939

Research Fields

Communication and Media Studies Public Relations Campaigns and Applications Public Relations Public Relations Methods and Instruments

Institution

Ondokuz Mayıs Üniversitesi İletişim Fakültesi

Popular Publications

STRATEGIC COMMUNICATION BASED ON NEWS NARRATIVES: AN EVALUATION OF THE EFFECTIVENESS OF NEWSJACKING STRATEGY THROUGH EXAMPLE APPLICATIONS
Authors: Deniz Özer Alper
Published: 2025 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1583111
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 821

0

2

821

INTEGRATED MARKETING COMMUNICATION IN POLITICAL MARKETING AND PERCEIVED SOCIETY BY POLITICAL PARTIES: A SEMIOTIC ANALYSIS
Authors: Özge Gökbulut Özdemir, Deniz Özer
Published: 2016 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1004

0

1

1004

Building the Country’s Image with the PESO Model: A Strategy Assessment on the ‘Hello Türkiye’ Campaign
Authors: Deniz Özer Alper
Published: 2025 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1527516
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4342

0

1

4342

Speech Acts in Digital Customer Service: A Pragmatic Analysis of E-Commerce Chatbots
Authors: Deniz Özer Alper
Published: 2025 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1640528
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 614

0

1

614

CONSUMER OPINIONS AND COMPLAINTS REGARDING VIRTUAL CUSTOMER ASSISTANTS (CHATBOTS)
Authors: Deniz Özer Alper
Published: 2025 , Journal of Research in Business
DOI: 10.54452/jrb.1701815
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 921

0

1

921

Publications

Corporate Storytelling Marketing on Social Media and the Narrative of Competition Through Newsjacking Strategy: A Semiotics Approach
Authors: Deniz Özer Alper
Published: 2026 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1903796
FAVORITE 1 TOTAL DOWNLOAD COUNT 157

1

157

A Semiotic and Reception-Based Double Reading of the Public Service Announcement for the ‘Year of the Family’
Authors: Deniz Özer Alper
Published: 2026 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1766620
FAVORITE 0 TOTAL DOWNLOAD COUNT 146

0

146

Speech Acts in Digital Customer Service: A Pragmatic Analysis of E-Commerce Chatbots
Authors: Deniz Özer Alper
Published: 2025 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1640528
FAVORITE 1 TOTAL DOWNLOAD COUNT 614

1

614

CONSUMER OPINIONS AND COMPLAINTS REGARDING VIRTUAL CUSTOMER ASSISTANTS (CHATBOTS)
Authors: Deniz Özer Alper
Published: 2025 , Journal of Research in Business
DOI: 10.54452/jrb.1701815
FAVORITE 1 TOTAL DOWNLOAD COUNT 921

1

921

The Role of Newsjacking Strategy in Public Relation and Digital Marketing
Authors: Deniz Özer Alper
Published: 2025 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 576

0

576

STRATEGIC COMMUNICATION BASED ON NEWS NARRATIVES: AN EVALUATION OF THE EFFECTIVENESS OF NEWSJACKING STRATEGY THROUGH EXAMPLE APPLICATIONS
Authors: Deniz Özer Alper
Published: 2025 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1583111
FAVORITE 2 TOTAL DOWNLOAD COUNT 821

2

821

Building the Country’s Image with the PESO Model: A Strategy Assessment on the ‘Hello Türkiye’ Campaign
Authors: Deniz Özer Alper
Published: 2025 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1527516
FAVORITE 1 TOTAL DOWNLOAD COUNT 4342

1

4342

Determination of The Effect of Anti-Smoking Ads on Individuals via Neuroimaging
Authors: Deniz Özer , Mehmet Nejat Özüpek
Published: 2018 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.412027
FAVORITE 0 TOTAL DOWNLOAD COUNT 4662

0

4662

INTEGRATED MARKETING COMMUNICATION IN POLITICAL MARKETING AND PERCEIVED SOCIETY BY POLITICAL PARTIES: A SEMIOTIC ANALYSIS
Authors: Özge Gökbulut Özdemir, Deniz Özer
Published: 2016 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1004

1

1004

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Research in Business
Journal of Research in Business
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Editorship
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
Editor , Section Editor
Editorial Board Memberships
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi

Reviews

Ağrı İbrahim Çeçen Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ağrı İbrahim Çeçen Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Dogus University Journal
Dogus University Journal
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
International Journal of Turkish Education Sciences
International Journal of Turkish Education Sciences
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sakarya İletişim
Sakarya İletişim
Trakya University Journal of Social Science
Trakya University Journal of Social Science

Publications

Determination of The Effect of Anti-Smoking Ads on Individuals via Neuroimaging
Authors: Deniz Özer , Mehmet Nejat Özüpek
Published: 2018 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.412027
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 4662

4

0

4662

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.