Consumers’ willingness to pay for organic beans in southwest Nigeria: towards food safety

Year 2023, , 29 - 35, 01.04.2023

Abraham Falola , Ridwan Mukaila , Olamide Oyenike Oyeyinka

https://doi.org/10.29136/mediterranean.1176976

Cited By: 1

Abstract

Minimizing the health dangers associated with consuming inorganic staple food crops due to residues from pesticide and herbicide usage is a reasonable pathway to ensure nutrition security. Therefore, an extensive knowledge of consumers’ interest in organic foods would be a useful complementary strategy to public health interventions. This study examines consumers’ willingness to pay for organic beans in southwest Nigeria. Primary data were collected from 180 shoppers of beans. The data were analysed with descriptive statistics and a logistic regression model. Consumers were willing to pay for organic beans if the premium was not more than ₦601.76 (USD 1.58) for 2 kg of organic beans. The significant factors influencing the consumers’ willingness to pay for organic beans were gender, access to food safety information, acquaintance with organic products, monthly income, and nutritional knowledge of the food planner. Meanwhile, taste/palatability, freshness, appearance, safety, nutritional value, hygiene, and environmental friendliness were highly ranked when buying beans compared to price and convenience. Therefore, any welfare programme involving the introduction of organic beans in Nigeria should ensure that the premium should not be greater than ₦601.76. Also, policies aimed at improving food safety, and nutritional knowledge should be put in place by the government.

Keywords

Food safety, Factors, Nutrition security, Organic beans, Willingness-to-pay

References

• Adekunle CP, Akerele D, Adekunle AK, Amodemaja TS (2016) Consumers’ willingness to pay for organic leafy vegetables in Abeokuta southwest Nigeria: evidence from double bounded dichotomous choice approach. Nigerian Journal of Agriculture, Food and Environment 12(1): 17-23.
• Ajibade TB, Omotesho KF, Animashaun1 JO, Opaleke DO, Ajibade ET (2017) Willingness to pay for detached mallow leaves (Corchorous olitorius) among vegetable consumers in Kwara state, Nigeria. Nigerian Journal of Agriculture, Food and Environment 13(2): 68-72.
• Akibode CS, Maredia M (2012) Global and regional trends in production, trade and consumption of food legume crops. Staff Paper # 2012‐10. Department of Agricultural, Food and Resource Economics, Michigan State University, East Lansing, Michigan 48824. doi: 10.22004/AG.ECON.136293.
• Alphonce R, Waized BM (2020) Consumer preference for novelty in processed foods: a developing country perspective. Journal of Agribusiness in Developing and Emerging Economies 10(4): 429-446. doi: 10.1108/JADEE-03-2019-0036.
• Bhavsar H, Tegegne F, Baryeh K, Illukpitiya P (2018) Attitudes and willingness to pay more for organic foods by Tennessee consumers. The Journal of Agricultural Science 10(6): 33-39. doi: 10.5539/JAS.V10N6P33.
• Curran J (2012) The nutritional value and health benefits of pulses in relation to obesity, diabetes, heart disease and cancer. British Journal of Nutrition 108(S1): S1-S2. doi: 10.1017/S0007114512003534.
• Delate K, Duffy M, Chase C, Holste A, Friedrich H, Wantate N (2003) An economic comparison of organic and conventional grain crops in long-term agroecological research (Ltar) Site in Lowa. American Journal of Alternative Agriculture 18(2): 59-69. doi: 10.1079/ajaa200235.
• Delbridge TA, Fernholz C, Lazarus WF, King RP (2011) A whole-farm profitability analysis of organic and conventional cropping systems. Annual meeting, July 24-26, 2011, Pittsburgh, Pennyslyvania 103790, Agricultural and Applied Economics Association.
• Dobbs TL, Smolik JD (1996) Productivity and profitability of conventional and alternative farming systems: A Long term on-farm paired comparison. Journal of Sustainable Agriculture 9: 63-79.
• Falola A (2014) Towards nutrition security: Food label use among Nigerians. International Journal of Food and Agricultural Economics 2(2): 127-134.
• Falola A, Mukaila R, Olatunji OH (2022) Economics of food safety practices among cassava processors in northcentral Nigeria. Future of Food: Journal on Food, Agriculture and Society 10(4): 1-15. doi: 10.17170/kobra-202204136018.
• Güney OI, Giraldo L (2019) Consumers’ attitudes and willingness to pay for organic eggs: A discrete choice experiment study in Turkey. British Food Journal 122(2): 678-692. doi: 10.1108/BFJ-04-2019-0297.
• James MX, Hu Z, Leonce TE (2019) Predictors of organic tea purchase intentions by Chinese consumers. Attitudes, subjective norms and demographic factors. Journal of Agribusiness in Developing and Emerging Economies 9(3): 202-219. doi 10.1108/JADEE-03-2018-0038.
• Joya K, Ramli NN, Shamsudin MN, Kamarulzaman NH (2022) Consumers’ willingness to pay for food safety attributes of tomato. British Food Journal 124(3): 701-717. doi 10.1108/BFJ-02-2021-0164.
• Krissof (1998) The emergence of U.S organic agriculture- Can we compete? Discussions, American Journal of Agricultural Economics 80(4): 1130-1133. DOI: 10.2307/1244217.
• Kumar A, Roy D, Tripathi G, Joshi PK, Adhikari RP (2018) Does contract farming improve profits and food safety? Evidence from tomato cultivation in Nepal. Journal of Agribusiness in Developing and Emerging Economies 8(3): 603-624.
• Muhammad S, Fathelrahman E, Ullah RUT (2016) The significance of consumer’s awareness about organic food products in the United Arab Emirates. Sustainability 833(8): 1-12. doi: 10.3390/su8090833.
• Mukaila R, Obetta AE, Ogbu MC (2022) Profitability of melon processing among women in Enugu state, Nigeria. Journal of Tekirdag Agricultural Faculty 19(3): 620-631. doi.: 10.33462/jotaf.1049260.
• Narine LK, Ganpat W, Seepersad G (2015) Demand for organic produce. Trinidadian consumers’ willingness to pay for organic tomatoes. Journal of Agribusiness in Developing and Emerging Economies 5(1): 76-91. doi 10.1108/JADEE-04-2013-0015.
• Ortega DL, Tschirley DL (2017) Demand for food safety in emerging and developing countries: a research agenda for Asia and Sub-Saharan Africa. Journal of Agribusiness in Developing and Emerging Economies 7(1): 21-34.
• Owusu V, Anifori MO (2013) Consumer willingness to pay a premium for organic fruit and vegetable in Ghana. International Food and Agribusiness Management Association (IFAMA) 16(1): 67–86. doi: 10.22004/AG.ECON.144649.
• Oyawole FP, Akerele D, Dipeolu AO (2016) Factors influencing willingness to pay for organic vegetables among civil servants in a developing country. International Journal of Vegetable Science 22(2): 121-128. doi: 10.1080/19315260.2014.942763.
• Pham L, Shively G (2019) Profitability of organic vegetable production in Northwest Vietnam: evidence from Tan Lac District, Hoa Binh Province. Organic Agriculture 9: 211-223. doi: 10.1007/s13165-018-0223-0.
• Phillip B, Dipeolu A (2010) Willingness to pay for organic vegetables in Abeokuta, South-West Nigeria. African Journal of Food, Agriculture, Nutrition and Development 10(11): 4364-4378. doi: 10.4314/AJFAND.V10I11.64282.
• Saleki R, Quoquab F, Mohammad J (2019) What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies 9(5): 584-603. DOI 10.1108/JADEE-02-2019-0018.
• Sichilima T, Mapemba L, Tembo (2016) Drivers of dry common beans trade in Lusaka, Zambia: A trader’s perspective. Journal of Sustainable Agricultural Research 5(2): 15-26. doi: 10.5539/SAR.V5N2P15.
• Vats S, Tiwari R, Alam A, Behera KK, Pareek R (2012) Evaluation of phytochemicals, antioxidants and microbial activity in vitro culture of Vigna unguiculata L. Walp. Researcher 4(11): 70-74.
• Xu P, Su H, Lone T (2018) Chinese consumers’ willingness to pay for rice. Journal of Agribusiness in Developing and Emerging Economies 8: 256-269.