Effects of situational and structural factors on co-creation in retail stores

Berna Tarı Kasnakoğlu; Yunus Kalender; Volkan Dogan

EN

Effects of situational and structural factors on co-creation in retail stores

Abstract

This paper focuses on the dialogical components of a service relationship and their effects on co-creation. We attempt to investigate the effects of one situational variable (partner’s perceptions of the other partner’s resources) and one non-situational variable (store brand perceptions) on co-creative behavior. To test the proposed model, dyadic survey data of 364 pairs was collected in retail stores where one customer and one salesperson interacted in a sales exchange. Data were analyzed using the structural equation modeling technique. Results support that store brand perceptions, directly and indirectly, increase co-creation through the perceptions of the partners’ resources

Keywords

Employee-customer interaction, consumer perception, co-creation, service relationship, brand store image, AMOS

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Details

Primary Language

English

Subjects

Policy and Administration (Other)

Journal Section

Research Article

Authors

Berna Tarı Kasnakoğlu ^*
0000-0002-8296-4107
Türkiye

Yunus Kalender
0000-0001-5963-9771
United States

Volkan Dogan
0000-0001-5440-9440
Türkiye

Publication Date

June 28, 2024

Submission Date

August 17, 2023

Acceptance Date

January 12, 2024

Published in Issue

Year 2024 Volume: 51 Number: 1

IZ

https://izlik.org/JA74LA56RC

APA

Tarı Kasnakoğlu, B., Kalender, Y., & Dogan, V. (2024). Effects of situational and structural factors on co-creation in retail stores. ODTÜ Gelişme Dergisi, 51(1), 105-126. https://izlik.org/JA74LA56RC

AMA

1.Tarı Kasnakoğlu B, Kalender Y, Dogan V. Effects of situational and structural factors on co-creation in retail stores. METUSD. 2024;51(1):105-126. https://izlik.org/JA74LA56RC

Chicago

Tarı Kasnakoğlu, Berna, Yunus Kalender, and Volkan Dogan. 2024. “Effects of Situational and Structural Factors on Co-Creation in Retail Stores”. ODTÜ Gelişme Dergisi 51 (1): 105-26. https://izlik.org/JA74LA56RC.

EndNote

Tarı Kasnakoğlu B, Kalender Y, Dogan V (June 1, 2024) Effects of situational and structural factors on co-creation in retail stores. ODTÜ Gelişme Dergisi 51 1 105–126.

IEEE

[1]B. Tarı Kasnakoğlu, Y. Kalender, and V. Dogan, “Effects of situational and structural factors on co-creation in retail stores”, METUSD, vol. 51, no. 1, pp. 105–126, June 2024, [Online]. Available: https://izlik.org/JA74LA56RC

ISNAD

Tarı Kasnakoğlu, Berna - Kalender, Yunus - Dogan, Volkan. “Effects of Situational and Structural Factors on Co-Creation in Retail Stores”. ODTÜ Gelişme Dergisi 51/1 (June 1, 2024): 105-126. https://izlik.org/JA74LA56RC.

JAMA

1.Tarı Kasnakoğlu B, Kalender Y, Dogan V. Effects of situational and structural factors on co-creation in retail stores. METUSD. 2024;51:105–126.

MLA

Tarı Kasnakoğlu, Berna, et al. “Effects of Situational and Structural Factors on Co-Creation in Retail Stores”. ODTÜ Gelişme Dergisi, vol. 51, no. 1, June 2024, pp. 105-26, https://izlik.org/JA74LA56RC.

Vancouver

1.Berna Tarı Kasnakoğlu, Yunus Kalender, Volkan Dogan. Effects of situational and structural factors on co-creation in retail stores. METUSD [Internet]. 2024 Jun. 1;51(1):105-26. Available from: https://izlik.org/JA74LA56RC

Effects of situational and structural factors on co-creation in retail stores

Abstract

Keywords

Abstract

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

IZ

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