Factors Influencing Households' Demand for Fast Food and Takeaway Service: The Ordered Logit Regression Analysis

Abstract

According to Maslow’s hierarchy of needs, eating is one of the physiological needs necessary for individuals to survive. Over time, eating has moved away from being just a physiological need and has been shaped according to different cultures. The fast food and takeaway culture, which has become widespread in the last century, has also changed the eating habits of countries or regions. The purpose of the current study is to examine the socioeconomic factors that are effective in the consumption of fast food and use of takeaway services by households and the effect level of these factors specific to Turkey. The sample of the current study consists of 1,557 households that spend on the item coded as 11.1.1.2 “fast food and takeaway services” in the 2018 Household Budget Survey B Micro Dataset of the Turkish Statistical Institute. The Ordered Logit model was used in the analysis of the study. In the estimation made, it was concluded that the variables of income (low and medium), household size, gender of the household head, the household’s habit of shopping in market places and eating out habits are effective on fast food and takeaway service expenditures.

Keywords

• Fast Food
• Takeaway Service
• Ordered Logit Model

Hanehalklarının Fast Food ve Paketli Servis Hizmeti Talebini Etkileyen Faktörler: Sıralı Logit Regresyon Analizi

Abstract

Maslow’un ihtiyaçlar hiyerarşisine göre yemek yeme bireylerin yaşam faaliyetlerini devam ettirebilmeleri için gerekli olan fizyolojik ihtiyaçlardan biridir. Zaman içinde yemek yeme sadece fizyolojik bir ihtiyaç olmaktan uzaklaşmış ve farklı kültürlere göre şekillenmiştir. Son yüzyılda yaygınlaşan fast food ve paketli servis hizmeti kültürü de ülkelerin veya bölgelerin yemek yeme alışkanlıklarını değişmiştir. Çalışmanın amacı, hanehalklarının fast food ve paketli servis hizmeti tüketiminde etkili olan sosyoekonomik faktörleri ve bu faktörlerin etki düzeyini Türkiye özelinde incelemektir. Çalışmanın kapsamını, Türkiye İstatistik Kurumu’nun 2018 yılı Hanehalkı Bütçe Araştırması B Mikro Veri Setindeki 11.1.1.2 “fast food ve paketli servis hizmetleri” madde koduna harcama yapan 1.557 hanehalkı oluşturmaktadır. Çalışmanın analizinde Sıralı Logit modeli kullanılmıştır. Yapılan tahminde; gelir (düşük ve orta), hane büyüklüğü, hane sorumlusunun cinsiyeti ile hanenin sahip olduğu pazar ve dışarda yemek yeme alışkanlıkları değişkenlerinin fast food ve paketli servis hizmeti harcamaları üzerinde etkili olduğu sonucuna ulaşılmıştır.

Keywords

• Fast Food
• Paketli Servis Hizmeti
• Sıralı Logit Modeli

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