Sustainability Communication: Analysis of Sustainable Development Goals 2030 Practices of the Hotel Chains in Turkey

Abstract

In this research, it has been examined whether the hotel chains serving in Turkey implement the United Nations Sustainable Development Goals 2030 in their sustainability practices by acting as green hotels and how they attempt to attract guests with their sensitivity towards the environment. The sample includes three Turkish and three international hotel chains having the highest number of rooms. The data between 2019 and 2021 about which goals the hotel chains adopt have been obtained from their sustainability reports on their web pages or on the Internet and analyzed through web content analysis. As a result of the study, it was found that two of Turkish hotel chains do not adopt any of the 17 goals; the other adopts 15, two of the international hotel chains adopt 12 and one adopts 6 goals. None of the hotel chains have submitted their reports on their own web pages directly. Instead, some have a link directing visitors to their reports on the Internet others do not, but they hold their reports on the World Wide Web. Consequently, it has been observed that neither national nor international hotel chains have a tendency to use their hotel web pages for sustainability communication.

Keywords

• Sustainability
• Sustainable Development Goals 2030
• Sustainability Communication
• Sustainability Reports
• Green Hotel

Sürdürülebilirlik İletişimi: Türkiye’deki Otel Zincirlerinin 2030 Sürdürülebilir Kalkınma Amaçları Uygulamalarına Yönelik Bir Analiz

Abstract

Bu araştırmada, Türkiye'de hizmet veren otel zincirlerinin, yeşil otel davranışıyla sürdürülebilirlik uygulamalarında Birleşmiş Milletlerin 2030 Sürdürülebilir Kalkınma Amaçlarını uygulayıp uygulamadıkları ve çevreye duyarlılıkları ile misafirleri nasıl çekmeye çalıştıkları incelenmiştir. Örneklem, en fazla oda sayısına sahip üç Türk ve üç uluslararası otel zincirini içermektedir. Otel zincirlerinin hangi amaçları benimsediklerine ait 2019-2021 yılları arasındaki veriler, web sayfalarında veya internette yer alan sürdürülebilirlik raporlarından elde edilmiş ve web içerik analizi ile analiz edilmiştir. Bu çalışmanın sonucunda Türk otel zincirlerinden ikisinin 17 amaçtan hiçbirini benimsemediği, diğer Türk otel zincirinin 15, uluslararası otel zincirlerinden ikisinin 12 ve diğerinin 6 amacı benimsediği tespit edilmiştir. Otel zincirlerinin hiçbiri raporlarını doğrudan kendi web sayfalarında sunmamıştır. Bunun yerine, bazılarının internetteki raporlarına yönlendiren bir bağlantısı mevcutken, bazılarının ise bağlantı olmaksızın raporları internette bulunmaktadır. Sonuç olarak, ulusal ve uluslararası otel zincirlerinin web sayfalarını sürdürülebilirlik iletişimi için kullanma eğilimleri olmadığı gözlemlenmiştir.

Keywords

• Sürdürülebilirlik
• Sürdürülebilir Kalkınma Amaçları 2030
• Sürdürülebilirlik İletişimi
• Sürdürülebilirlik Raporları
• Yeşil Otel

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