Femine Values in Management: A Research on BIST 100 Companies in Turkey

Abstract

Feminine values in management are investigated in this article. The main purpose of article is to define a management framework through examining the expectations and views of leading Turkish business executives about ideal management. The similarities and connection of this management framework with feminine values is searched in order to gain an important perspective to the practice of management. In the research, the phenomenology as a qualitative research method and the document and interview method as the data collection technique were used. After the review of literature on management and leadership, the leadership behaviors and values adopted by executives of the leading companies were investigated on the basis of the data obtained from the interviews. Content analyses were carried out on the vision, mission and values statements of the companies in their websites. The results show that feminine values are predominant in effective management, feminine leadership behaviors are preferred, effective management values change over time, and preferences for success and happiness exhibit a concentration in feminine values. The findings of the study also revealed the importance of feminine values in all management practices in order to gain efficiency in management such as strategy determination, training, merit rating in performance evaluation and coordination. In this context, some recommendations are made.

Keywords

• Management
• Feminine values
• Masculine values
• Leadership behaviors

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