Research Article
BibTex RIS Cite

Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma

Year 2024, Issue: 101, 1 - 20, 23.01.2024
https://doi.org/10.25095/mufad.1317488

Abstract

Muhasebe bilgisi işletmelerin ve bireylerin finansal karar ve davranışlarında etkili olabilmekte ve muhasebenin bilişsel boyutu olarak tanımlanan mental muhasebe kavramı da bu sürece katkıda bulunmaktadır. Bu çalışmada muhasebe bilgi düzeyinin mental muhasebe algısı üzerindeki etkisi test edilmeye çalışılmıştır. Bu amaçla hazırlanan anket formu Ankara ilindeki bir bankanın farklı birimlerindeki 94 çalışanına uygulanmıştır. Elde edilen veriler SmartPLS 4 istatistiksel yazılımı ve kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) yöntemi ile analiz edilmiştir. Analiz sonucunda muhasebe bilgi düzeyi ile mevcut varlıklar algısı, gelecekteki gelir algısı ve mental bütçeleme algısı arasında pozitif yönlü bir ilişki tespit edilirken mevcut gelir ile arasında bir ilişki bulunamamıştır. Bu bulgular doğrultusunda mental muhasebe algısının oluşumunda muhasebe bilgisinin pozitif etkisi olduğu tespit edilmiştir. Sonuç olarak banka çalışanlarının sahip oldukları muhasebe bilgisi ile mevcut tasarruflarını düzenli gelir getirecek araçlarda kullandıkları ve zihinlerinde optimum bir gelir-gider dengesi oluşturabildikleri söylenebilmektedir.

References

  • Akçi, Yavuz (2017), "Fiyat Algısında Zihinsel Muhasebe Ve Tüketici Tercihi", International Journal of Academic Value Studies, 3(9), ss. 285-297.
  • Antonides, Gerrit - De Groot, I. Manon - Van Raaij, W. Fred (2011), "Mental Budgeting And The Management Of Household Finance", Journal of Economic Psychology, 32(4), pp. 546-555.
  • Arslan, Mihriban Coşkun - Aldemir, Seda - Dağ, Mehmet Reşat (2016), “Girişimci, Muhasebeci Mi Olmalıdır?- Tokat Organize Sanayi Bölgesi Örneği”, Journal of Accounting, Finance and Auditing Studies, 2(3), ss.64-84.
  • Atik, Murat - Yılmaz, Bülent – Köse, Yaşar (2018), "Bireysel Finansal Kararlarda Zihinsel Ön Yargıların Etkisi: Mental Muhasebe", Uluslararası İktisadi ve İdari İncelemeler Dergisi, (17. UİK Özel Sayısı), ss.717-730.
  • Chhering, Mangal (2016), “Where Your Money Is Going? Mental Accounting An Empirical Approach”, Clear International Journal Of Research In Commerce & Management, 7(7), pp.26-28.
  • Cohen, Jacob (1992), "A Power Primer Psychological Bulletin”, IE and Dyadic Adjustment, 112(1), pp. 155–159. The Journal of Accounting and Finance- January 2024 (101): 1-20 18 Dwi, Dita Rari - Basuki, Teguh Iman (2022), “Financial Literacy And Mental Accounting Analysis Of Financial Decisions And Shopping Interests In The COVID-19 Pandemic Era”, JBFEM, 5(1), pp. 1-12.
  • Ercan, Cuma (2017), “KOBİ’lerde Yöneticilerin Muhasebe Bilgi Düzeylerinin Araştırılması: Kilis Organize Sanayi Bölgesi Örneği”, Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 15(2), ss. 309-328.
  • Fornell, Claes - Larcker, David F. (1981). “Evaluating Structural Equation Models With Unobservable Variables And Measurement Error”, Journal Of Marketing Research, 18(1), pp. 39-50.
  • Göktürk, İbrahim Emre – Soydan, Emine (2021), "Zihinsel Muhasebe Eğilimi Çerçevesinde Bireylerde Finansal Karar Alma Süreci: Finansal Sosyal Hizmet Üzerine Bir Değerlendirme", Toplum ve Sosyal Hizmet, 32(4), ss.1543-1564.
  • Gürbüz, Sait - Şahin, Faruk (2018), Sosyal Bilimlerde Araştırma Yöntemleri Felsefe-YöntemAnaliz (5.Baskı), Ankara: Seçkin Yayıncılık.
  • Hair Jr., Joseph F. Jr. - Sarstedt, Marko - Hopkins, Lucas - Kuppelwieser, Volker G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM) An Emerging Tool In Business Research, European Business Review, 2(26), pp.106-121.
  • Hair Jr, Joseph F. - Hult, G. Thomas M. - Ringle, Christian M. - Sarstedt, Marko (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Ed., Sage Publications Inc., Thousand Oaks, CA.
  • Henseler, Jörg - Hubona, Geoffrey - Ray, Pauline Ash (2016), “Using PLS Path Modeling In New Technology Research: Updated Guidelines”, Industrial Management & Data Systems, 116(1), pp.2-20.
  • Kendirli, Selçuk - Cihangir, Ahmet Erkan (2023), “Zihinsel Muhasebeye Kavramsal Bir Bakış”, Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi, 10(1), ss. 235- 244.
  • Konstantinidis, Anastasios - Katarachia, Androniki (2015), Irrational Behavior And Mental Accounting, 7th International Conference The Economies of Balkan and Eastern Europe Countries in the Changed World, Greece.
  • Köylüoğlu, A. Selçuk - Gümrah, Abdurrahman – İnan, Ümmü Saliha Eken (2020), "Analysis of the Effect of Expectation Theory on Consumer Behavior with the Mental Accounting Dimension", Journal ofEuromarketing, 29(1-2), pp. 56-71.
  • Mahapatra, Mousumi Singha - Raveendran, Jayasree – De, Anupam (2019), "Building A Model On Influence Of Behavioural And Cognitive Factors On Personal Financial Planning: A Study Among Indian Households", Global Business Review, 20(4), pp. 996-1009.
  • Mahapatra, Mousumi Singha - Mishra, Ram Kumar (2020), “Behavioral Influence And Financial Decision Of Individuals: A Study On Mental Accounting Process Among Indian Households”, Cogent Economics & Finance, 8(1), pp.1-17.
  • Mahapatra, Mousumi Singha – Raveendran, Jayasree – Mishra, Ram Kumar (2022), "Role of Mental Accounting in Personal Financial Planning: A Study Among Indian Households", Psychological Studies, 67(4), pp.568-582.
  • Mardan, Zaid Aed – Muslim, Sarah Fouad – Hamed, Dhafer Abdullah (2022), "The Importance Of Mental Accounting To Supporting The Performance Of Learning Organizations", 12(4), pp.699-716.
  • Muehlbacher, Stephan - Kirchler, Erich (2019), "Individual Differences in Mental Accounting" Frontiers in Psychology, 10(2866), pp.1-15.
  • Nunnally, Jum C. (1978), Psychometric Theory, 2nd Ed., McGraw-Hill Company, Özkan, Mehmet (2020), "Mental Muhasebenin Finansal Yönden Değerlendirilmesi", Mali Çözüm Dergisi, 30(161), ss. 27-68.
  • Parlak, Neşegül (2022), Dijital Çağda Finansal Okuryazarlık ve Mental Muhasebe, 1. Baskı, Kriter Yayınevi, İstanbul.
  • Polat, Meltem Ulusan – Polat, Levent (2019), "Mental Accounting And Risk Perception In The Context Of Behavioral Finance: An Empirical Evidence In Marmara University", Journal of Research in Business, 4(1), pp. 18-34.
  • Puspita, Maria Entina – Wardani, Bertha Kusuma (2022), "Mental Accounting And Business Decision-Making within SMEs: A COVID-19 Pandemic Phenomenon", Journal of Accounting and Strategic Finance, 5(1), pp. 151-178.
  • Ranyard, Rob - Hinkley, Lisa - Williamson, Janis - McHugh, Sandie (2006), “The Role Of Mental Accounting In Consumer Credit Decision Processes”, Journal of Economic Psychology, 27(4), pp.571-588.
  • Ringle, Christian M. - Wende, Sven - Becker, Jan-Michael (2022), "SmartPLS 4." Oststeinbek: SmartPLS GmbH, http://www.smartpls.com.
  • Santi, Fitri – Sahara, Nelsi Valetta – Kamaludin, Kamaludin (2019), “The Effect of Mental Accounting on Student’s Investment decisions: A Study at Investment Gallery (GI) FEB University of Bengkulu and Syariah Investment Gallery (GIS) FEB Iain Bengkulu”, Jurnal Ilmiah Ekonomi Bisnis, 24(2), pp. 137-152.
  • Soman, Dilip (2001), "The Mental Accounting Of Sunk Time Costs: Why Time Is Not Like Money", Journal of Behavioral Decision Making, 14(3), pp.169-185.
  • Soster, Robin L. - Monga, Ashwani - Bearden, William O. (2010), “Tracking Costs Of Time And Money: How Accounting Periods Affect Mental Accounting”, Journal of Consumer Research,, 37(4), pp. 712-721.
  • Swacha-Lech, Magdalena – Solarz, Małgorzata (2019), "Mental Accounting in the Context of Savings and Credit Decisions. Evidence from Poland", Argumenta Oeconomica, 2(43), pp.351-384.
  • Şahin, Osman Nuri (2022), “Zihinsel (Mental) Muhasebe Ve Bir Literatür Taraması", Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi, Kongre Özel Sayısı, ss.82-93.
  • Thaler, Richard H. (1999), “Mental Accounting Matters”, Journal of Behavioral Decision Making, 12(3), pp.183-206.
  • Thaler, Richard H. (2008), “Mental Accounting And Consumer Choice: Anatomy of a Failure”, Marketing Science, 27(1), pp.12-14.
  • Tversky, Amos - Kahneman, Daniel (1981), “The Framing of Decisions And The Psychology of Choice”, Science, 211(4481), pp.453-458.
  • Yiğit, Mehmet (2022), Zihinsel Muhasebenin Muhtemel Açıklayanları: Para Sevgisi, Finansal Risk Eğilimi ve Kontrolü Kaybetme Kaygısı, H. B., Önem – M., Demirkıran (Ed.), Çeşitli Sektörler Bağlamında Davranışsal Finans Uygulamaları (ss.63-82), Ankara, Gazi Kitabevi.
  • Zhang, C. Yiwei – Sussman, Abigail B. (2017), "The Role Of Mental Accounting in Household Spending And Investing Decisions", Client Psychology. New York: Wiley, Chicago Booth Research Paper 19(9), pp.1-31.
  • Zang, DunGang - Paudel, Krishna P. - Liu, Yan - Liu, Dan - He, Yating (2023), “Financial Decision-Making Behaviors Of Ethnic Tibetan Households Based On Mental Accounting”, Financial Innovation, 9(93), pp.1-26

The Effect Of Accounting Knowledge Level On Mental Accounting Perception: A Research On Bank Employees

Year 2024, Issue: 101, 1 - 20, 23.01.2024
https://doi.org/10.25095/mufad.1317488

Abstract

Accounting information can be effective in the financial decisions and behaviors of businesses and individuals, and the concept of mental accounting, which is defined as the cognitive dimension of accounting, also contributes to this process. The effect of accounting knowledge level on mental accounting perception was tried to be tested in this study. The questionnaire form prepared for this purpose was applied to 94 employees in different units of a bank in Ankara. The collected data were analyzed with SmartPLS 4 statistical software and partial least squares structural equation modeling (PLS-SEM) method. As a result of the analysis, a positive relationship was found between the level of accounting knowledge and the perception of current assets, the perception of future income and mental budgeting, but no relationship was found between the level of accounting knowledge and the current income. In line with these findings, it has been determined that accounting knowledge has a positive effect on the formation of mental accounting perception. As a result, it can be said that bank employees use their accounting knowledge to invest their current savings in income-generating instruments and are able to create an optimum income-expenditure balance in their minds.

References

  • Akçi, Yavuz (2017), "Fiyat Algısında Zihinsel Muhasebe Ve Tüketici Tercihi", International Journal of Academic Value Studies, 3(9), ss. 285-297.
  • Antonides, Gerrit - De Groot, I. Manon - Van Raaij, W. Fred (2011), "Mental Budgeting And The Management Of Household Finance", Journal of Economic Psychology, 32(4), pp. 546-555.
  • Arslan, Mihriban Coşkun - Aldemir, Seda - Dağ, Mehmet Reşat (2016), “Girişimci, Muhasebeci Mi Olmalıdır?- Tokat Organize Sanayi Bölgesi Örneği”, Journal of Accounting, Finance and Auditing Studies, 2(3), ss.64-84.
  • Atik, Murat - Yılmaz, Bülent – Köse, Yaşar (2018), "Bireysel Finansal Kararlarda Zihinsel Ön Yargıların Etkisi: Mental Muhasebe", Uluslararası İktisadi ve İdari İncelemeler Dergisi, (17. UİK Özel Sayısı), ss.717-730.
  • Chhering, Mangal (2016), “Where Your Money Is Going? Mental Accounting An Empirical Approach”, Clear International Journal Of Research In Commerce & Management, 7(7), pp.26-28.
  • Cohen, Jacob (1992), "A Power Primer Psychological Bulletin”, IE and Dyadic Adjustment, 112(1), pp. 155–159. The Journal of Accounting and Finance- January 2024 (101): 1-20 18 Dwi, Dita Rari - Basuki, Teguh Iman (2022), “Financial Literacy And Mental Accounting Analysis Of Financial Decisions And Shopping Interests In The COVID-19 Pandemic Era”, JBFEM, 5(1), pp. 1-12.
  • Ercan, Cuma (2017), “KOBİ’lerde Yöneticilerin Muhasebe Bilgi Düzeylerinin Araştırılması: Kilis Organize Sanayi Bölgesi Örneği”, Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 15(2), ss. 309-328.
  • Fornell, Claes - Larcker, David F. (1981). “Evaluating Structural Equation Models With Unobservable Variables And Measurement Error”, Journal Of Marketing Research, 18(1), pp. 39-50.
  • Göktürk, İbrahim Emre – Soydan, Emine (2021), "Zihinsel Muhasebe Eğilimi Çerçevesinde Bireylerde Finansal Karar Alma Süreci: Finansal Sosyal Hizmet Üzerine Bir Değerlendirme", Toplum ve Sosyal Hizmet, 32(4), ss.1543-1564.
  • Gürbüz, Sait - Şahin, Faruk (2018), Sosyal Bilimlerde Araştırma Yöntemleri Felsefe-YöntemAnaliz (5.Baskı), Ankara: Seçkin Yayıncılık.
  • Hair Jr., Joseph F. Jr. - Sarstedt, Marko - Hopkins, Lucas - Kuppelwieser, Volker G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM) An Emerging Tool In Business Research, European Business Review, 2(26), pp.106-121.
  • Hair Jr, Joseph F. - Hult, G. Thomas M. - Ringle, Christian M. - Sarstedt, Marko (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Ed., Sage Publications Inc., Thousand Oaks, CA.
  • Henseler, Jörg - Hubona, Geoffrey - Ray, Pauline Ash (2016), “Using PLS Path Modeling In New Technology Research: Updated Guidelines”, Industrial Management & Data Systems, 116(1), pp.2-20.
  • Kendirli, Selçuk - Cihangir, Ahmet Erkan (2023), “Zihinsel Muhasebeye Kavramsal Bir Bakış”, Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi, 10(1), ss. 235- 244.
  • Konstantinidis, Anastasios - Katarachia, Androniki (2015), Irrational Behavior And Mental Accounting, 7th International Conference The Economies of Balkan and Eastern Europe Countries in the Changed World, Greece.
  • Köylüoğlu, A. Selçuk - Gümrah, Abdurrahman – İnan, Ümmü Saliha Eken (2020), "Analysis of the Effect of Expectation Theory on Consumer Behavior with the Mental Accounting Dimension", Journal ofEuromarketing, 29(1-2), pp. 56-71.
  • Mahapatra, Mousumi Singha - Raveendran, Jayasree – De, Anupam (2019), "Building A Model On Influence Of Behavioural And Cognitive Factors On Personal Financial Planning: A Study Among Indian Households", Global Business Review, 20(4), pp. 996-1009.
  • Mahapatra, Mousumi Singha - Mishra, Ram Kumar (2020), “Behavioral Influence And Financial Decision Of Individuals: A Study On Mental Accounting Process Among Indian Households”, Cogent Economics & Finance, 8(1), pp.1-17.
  • Mahapatra, Mousumi Singha – Raveendran, Jayasree – Mishra, Ram Kumar (2022), "Role of Mental Accounting in Personal Financial Planning: A Study Among Indian Households", Psychological Studies, 67(4), pp.568-582.
  • Mardan, Zaid Aed – Muslim, Sarah Fouad – Hamed, Dhafer Abdullah (2022), "The Importance Of Mental Accounting To Supporting The Performance Of Learning Organizations", 12(4), pp.699-716.
  • Muehlbacher, Stephan - Kirchler, Erich (2019), "Individual Differences in Mental Accounting" Frontiers in Psychology, 10(2866), pp.1-15.
  • Nunnally, Jum C. (1978), Psychometric Theory, 2nd Ed., McGraw-Hill Company, Özkan, Mehmet (2020), "Mental Muhasebenin Finansal Yönden Değerlendirilmesi", Mali Çözüm Dergisi, 30(161), ss. 27-68.
  • Parlak, Neşegül (2022), Dijital Çağda Finansal Okuryazarlık ve Mental Muhasebe, 1. Baskı, Kriter Yayınevi, İstanbul.
  • Polat, Meltem Ulusan – Polat, Levent (2019), "Mental Accounting And Risk Perception In The Context Of Behavioral Finance: An Empirical Evidence In Marmara University", Journal of Research in Business, 4(1), pp. 18-34.
  • Puspita, Maria Entina – Wardani, Bertha Kusuma (2022), "Mental Accounting And Business Decision-Making within SMEs: A COVID-19 Pandemic Phenomenon", Journal of Accounting and Strategic Finance, 5(1), pp. 151-178.
  • Ranyard, Rob - Hinkley, Lisa - Williamson, Janis - McHugh, Sandie (2006), “The Role Of Mental Accounting In Consumer Credit Decision Processes”, Journal of Economic Psychology, 27(4), pp.571-588.
  • Ringle, Christian M. - Wende, Sven - Becker, Jan-Michael (2022), "SmartPLS 4." Oststeinbek: SmartPLS GmbH, http://www.smartpls.com.
  • Santi, Fitri – Sahara, Nelsi Valetta – Kamaludin, Kamaludin (2019), “The Effect of Mental Accounting on Student’s Investment decisions: A Study at Investment Gallery (GI) FEB University of Bengkulu and Syariah Investment Gallery (GIS) FEB Iain Bengkulu”, Jurnal Ilmiah Ekonomi Bisnis, 24(2), pp. 137-152.
  • Soman, Dilip (2001), "The Mental Accounting Of Sunk Time Costs: Why Time Is Not Like Money", Journal of Behavioral Decision Making, 14(3), pp.169-185.
  • Soster, Robin L. - Monga, Ashwani - Bearden, William O. (2010), “Tracking Costs Of Time And Money: How Accounting Periods Affect Mental Accounting”, Journal of Consumer Research,, 37(4), pp. 712-721.
  • Swacha-Lech, Magdalena – Solarz, Małgorzata (2019), "Mental Accounting in the Context of Savings and Credit Decisions. Evidence from Poland", Argumenta Oeconomica, 2(43), pp.351-384.
  • Şahin, Osman Nuri (2022), “Zihinsel (Mental) Muhasebe Ve Bir Literatür Taraması", Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi, Kongre Özel Sayısı, ss.82-93.
  • Thaler, Richard H. (1999), “Mental Accounting Matters”, Journal of Behavioral Decision Making, 12(3), pp.183-206.
  • Thaler, Richard H. (2008), “Mental Accounting And Consumer Choice: Anatomy of a Failure”, Marketing Science, 27(1), pp.12-14.
  • Tversky, Amos - Kahneman, Daniel (1981), “The Framing of Decisions And The Psychology of Choice”, Science, 211(4481), pp.453-458.
  • Yiğit, Mehmet (2022), Zihinsel Muhasebenin Muhtemel Açıklayanları: Para Sevgisi, Finansal Risk Eğilimi ve Kontrolü Kaybetme Kaygısı, H. B., Önem – M., Demirkıran (Ed.), Çeşitli Sektörler Bağlamında Davranışsal Finans Uygulamaları (ss.63-82), Ankara, Gazi Kitabevi.
  • Zhang, C. Yiwei – Sussman, Abigail B. (2017), "The Role Of Mental Accounting in Household Spending And Investing Decisions", Client Psychology. New York: Wiley, Chicago Booth Research Paper 19(9), pp.1-31.
  • Zang, DunGang - Paudel, Krishna P. - Liu, Yan - Liu, Dan - He, Yating (2023), “Financial Decision-Making Behaviors Of Ethnic Tibetan Households Based On Mental Accounting”, Financial Innovation, 9(93), pp.1-26
There are 38 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Article
Authors

Şebnem Ada 0000-0003-1484-5533

Publication Date January 23, 2024
Submission Date June 20, 2023
Published in Issue Year 2024 Issue: 101

Cite

APA Ada, Ş. (2024). Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma. Muhasebe Ve Finansman Dergisi(101), 1-20. https://doi.org/10.25095/mufad.1317488
AMA Ada Ş. Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma. Muhasebe ve Finansman Dergisi. January 2024;(101):1-20. doi:10.25095/mufad.1317488
Chicago Ada, Şebnem. “Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma”. Muhasebe Ve Finansman Dergisi, no. 101 (January 2024): 1-20. https://doi.org/10.25095/mufad.1317488.
EndNote Ada Ş (January 1, 2024) Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma. Muhasebe ve Finansman Dergisi 101 1–20.
IEEE Ş. Ada, “Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma”, Muhasebe ve Finansman Dergisi, no. 101, pp. 1–20, January 2024, doi: 10.25095/mufad.1317488.
ISNAD Ada, Şebnem. “Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma”. Muhasebe ve Finansman Dergisi 101 (January 2024), 1-20. https://doi.org/10.25095/mufad.1317488.
JAMA Ada Ş. Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma. Muhasebe ve Finansman Dergisi. 2024;:1–20.
MLA Ada, Şebnem. “Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma”. Muhasebe Ve Finansman Dergisi, no. 101, 2024, pp. 1-20, doi:10.25095/mufad.1317488.
Vancouver Ada Ş. Muhasebe Bilgi Düzeyinin Mental Muhasebe Algısına Etkisi: Banka Çalışanları Üzerine Bir Araştırma. Muhasebe ve Finansman Dergisi. 2024(101):1-20.