CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

A. Ersun; Figen Yıldırım

Research Article

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

Year 2010, Volume: 28 Issue: 1, 0 - , 11.03.2015

Abstract

The purpose of this study is to better understand the interest of university
students in fashion products and to ascertain how different social variables explain
variance in their brand sensitivity.Fashion happens to be a relevant and powerful
force in our lives. At every level of society, people greatly care about the way they
look, which affects both their self –esteem and the way other people interacr with
them. For young adults wearing fashion brands seems to be a way of feeling
adequate.
This phenomenon is studied in the context of consumer involvement and
brand sensitivity of university students in their choice of fashion products by
underlining influence of socialization factors and their habits in fashion adoption.

Keywords

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References

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CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

Year 2010, Volume: 28 Issue: 1, 0 - , 11.03.2015

A. Ersun Figen Yıldırım

Abstract

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Keywords

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References

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There are 1 citations in total.

Details

Primary Language	English
Journal Section	Makaleler
Authors	A. Ersun This is me Figen Yıldırım
Publication Date	March 11, 2015
Submission Date	March 4, 2014
Published in Issue	Year 2010 Volume: 28 Issue: 1

Cite

APA	Ersun, A., & Yıldırım, F. (2015). CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 28(1).
AMA	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. March 2015;28(1).
Chicago	Ersun, A., and Figen Yıldırım. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 28, no. 1 (March 2015).
EndNote	Ersun A, Yıldırım F (March 1, 2015) CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 28 1
IEEE	A. Ersun and F. Yıldırım, “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 28, no. 1, 2015.
ISNAD	Ersun, A. - Yıldırım, Figen. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 28/1 (March 2015).
JAMA	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;28.
MLA	Ersun, A. and Figen Yıldırım. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 28, no. 1, 2015.
Vancouver	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;28(1).