Figen Yıldırım profile image
Figen Yıldırım Prof. Dr. istanbul Ticaret Üniversitesi
Publication 17 Review 27 CrossRef Cited 3
17 Publication
27 Review
3 CrossRef Cited

Research Fields

Marketing

Institution

istanbul Ticaret Üniversitesi

Popular Publications

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS
Authors: A. Ersun, Figen Yıldırım
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3042

0

1

3042

Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
Authors: Didem Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.526579
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1593

0

1

1593

THE IMPORTANCE OF TECHNOLOGY USAGE ON PERCEIVED SERVICE QUALITY IN RETAIL SECTOR: A SEARCH ON FOOD RETAILING
Authors: Figen Yıldırım , Koray Taştekin
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1465

0

1

1465

DIGITAL MARKETING STRATEGIES: A QUALITATIVE COMPARISON
Authors: Kaan Fidan , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 10411

0

1

10411

A RESEARCH ABOUT THE EFFECTS OF SPECIAL DAY DISCOUNTS ON SALES PROMOTION AND CONSUMER PURCHASING DECISION PROCESS
Authors: Ebru Orhan , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.983847
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1064

0

1

1064

Publications

THE FACTORS AFFECTING GREEN PRODUCT CONSUMPTION
Authors: Canan Nayır , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
DOI: 10.62101/iticudisticaretdergisi.1524935
FAVORITE 0 TOTAL DOWNLOAD COUNT 73

0

73

A STUDY ON CHANGING CONSUMER IDENTITIES, PREFERENCES, AND ATTITUDES IN THE POSTMODERN ERA THROUGH DIGITAL EXPERIENCES
Authors: Cenk Altun , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1385079
FAVORITE 1 TOTAL DOWNLOAD COUNT 226

1

226

RENEWABLE ENERGY PRODUCTION AND MACROECONOMIC VARIABLES IN TURKEY'S ENERGY IMPORTS
Authors: Abdulsamet Damar , Figen Yıldırım
Published: 2023 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1339691
FAVORITE 1 TOTAL DOWNLOAD COUNT 1379

1

1379

Investigation of Postgraduate Theses on Sports Participation and Academic Achievement of Primary and Secondary Education Students in Turkey
Authors: Eren Uluöz , Ergin Karıncaoğlu , Mahmut Çağatay Nazlıcan, Sema Ergüneş, Mustafa Kocadurmuş, Hakan Tartar, Hüseyin Uğur, Berna Ergüneş, Figen Yıldırım
Published: 2023 , Spor Eğitim Dergisi
DOI: 10.55238/seder.1280587
FAVORITE 1 TOTAL DOWNLOAD COUNT 733

1

733

Türkiye'de Giyilebilir Teknoloji Ürünleri Pazarı ve Kullanımına İlişkin Nitel Bir Araştırma
Authors: Özlem Çulhagil Kır , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1234801
FAVORITE 1 TOTAL DOWNLOAD COUNT 1493

1

1493

ELEMENTS AFFECTING THE PURCHASING PROCESS OF FOOD SUPPLEMENTS, THE IMPORTANCE OF DIGITAL AFFECTS AND CONSUMER PURCHASE MODELS
Authors: Hülya Öztan Kuru , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1232934
FAVORITE 1 TOTAL DOWNLOAD COUNT 940

1

940

THE CHANGING ECONOMIC DIMENSION OF NATION BRANDING AND THE VALUE ADDED TO COUNTRIES
Authors: Ayşe Kara , Didem Zeynep Bayazıt , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1095634
FAVORITE 1 TOTAL DOWNLOAD COUNT 878

1

878

A Research on Vlogger Tracking and Online Shopping Frequency of Generation Z
Authors: Figen Yıldırım , Başak Güröz
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 91

1

91

A RESEARCH ABOUT THE EFFECTS OF SPECIAL DAY DISCOUNTS ON SALES PROMOTION AND CONSUMER PURCHASING DECISION PROCESS
Authors: Ebru Orhan , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.983847
FAVORITE 1 TOTAL DOWNLOAD COUNT 1064

1

1064

ULUSLARARASI TİCARETTE ÜRÜN GELİŞTİRME SÜRECİNİN ÖNEMİ: TEKNOLOJİ KULLANIMI YÜKSEK/DÜŞÜK ÜRETİM PAZARLARINDA NİTEL BİR ARAŞTIRMA
Authors: Dilek Ulucan Erkesim , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 888

0

888

DIGITAL MARKETING STRATEGIES: A QUALITATIVE COMPARISON
Authors: Kaan Fidan , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 10411

1

10411

THE IMPACT OF ENTERPRISE RESOURCE MANAGEMENT SYSTEMS ON COUNTRY EXPORTS FOR SMEs
Authors: Cüneyt Yetgin , Figen Yıldırım
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 550

0

550

THE IMPORTANCE OF TECHNOLOGY USAGE ON PERCEIVED SERVICE QUALITY IN RETAIL SECTOR: A SEARCH ON FOOD RETAILING
Authors: Figen Yıldırım , Koray Taştekin
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1465

1

1465

COUNTRIES’ DEVELOPMENT OF COMPETITIVE ADVANTAGE: A STUDY ON BRAND STRENGTH INDEX
Authors: Kübra Ulutaş, Figen Yıldırım
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 986

0

986

Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
Authors: Didem Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.526579
FAVORITE 1 TOTAL DOWNLOAD COUNT 1593

1

1593

IMPACT OF NEW TRENDS: SWOT ANALYSIS OF ONLINE AND MOBILE BANKING: CASE STUDY OF A DJIBOUTIAN BANK
Authors: Tessir Fahmi Alı, Figen Yıldırım
Published: 2019 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 9353

0

9353

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS
Authors: A. Ersun, Figen Yıldırım
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3042

1

3042

Articles published in
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Spor Eğitim Dergisi
Spor Eğitim Dergisi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Gazi İktisat ve İşletme Dergisi
Gazi İktisat ve İşletme Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Industrial Policy
Industrial Policy
International Journal of Management and Administration
International Journal of Management and Administration
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Research in Business
Journal of Research in Business
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Trakya University Journal of Social Science
Trakya University Journal of Social Science
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi
Yükseköğretim Dergisi
Yükseköğretim Dergisi

Publications

A STUDY ON CHANGING CONSUMER IDENTITIES, PREFERENCES, AND ATTITUDES IN THE POSTMODERN ERA THROUGH DIGITAL EXPERIENCES
Authors: Cenk Altun , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1385079
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 226

1

1

226

ELEMENTS AFFECTING THE PURCHASING PROCESS OF FOOD SUPPLEMENTS, THE IMPORTANCE OF DIGITAL AFFECTS AND CONSUMER PURCHASE MODELS
Authors: Hülya Öztan Kuru , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1232934
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 940

1

1

940

THE CHANGING ECONOMIC DIMENSION OF NATION BRANDING AND THE VALUE ADDED TO COUNTRIES
Authors: Ayşe Kara , Didem Zeynep Bayazıt , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1095634
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 878

1

1

878

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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