Figen Yıldırım profile image
Figen Yıldırım Prof. Dr. istanbul Ticaret Üniversitesi
Publication 17 Review 26 CrossRef Cited 8
17 Publication
26 Review
8 CrossRef Cited

Research Fields

Marketing

Institution

istanbul Ticaret Üniversitesi

Popular Publications

DIGITAL MARKETING STRATEGIES: A QUALITATIVE COMPARISON
Authors: Kaan Fidan , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 14077

0

2

14077

Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
Authors: Didem Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.526579
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1921

1

1

1921

THE IMPORTANCE OF TECHNOLOGY USAGE ON PERCEIVED SERVICE QUALITY IN RETAIL SECTOR: A SEARCH ON FOOD RETAILING
Authors: Figen Yıldırım , Koray Taştekin
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1852

0

1

1852

A RESEARCH ABOUT THE EFFECTS OF SPECIAL DAY DISCOUNTS ON SALES PROMOTION AND CONSUMER PURCHASING DECISION PROCESS
Authors: Ebru Orhan , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.983847
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1506

0

1

1506

THE CHANGING ECONOMIC DIMENSION OF NATION BRANDING AND THE VALUE ADDED TO COUNTRIES
Authors: Ayşe Kara , Didem Zeynep Bayazıt , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1095634
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1605

1

1

1605

Publications

THE FACTORS AFFECTING GREEN PRODUCT CONSUMPTION
Authors: Canan Nayır , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
DOI: 10.62101/iticudisticaretdergisi.1524935
FAVORITE 0 TOTAL DOWNLOAD COUNT 1281

0

1281

A STUDY ON CHANGING CONSUMER IDENTITIES, PREFERENCES, AND ATTITUDES IN THE POSTMODERN ERA THROUGH DIGITAL EXPERIENCES
Authors: Cenk Altun , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1385079
FAVORITE 1 TOTAL DOWNLOAD COUNT 602

1

602

RENEWABLE ENERGY PRODUCTION AND MACROECONOMIC VARIABLES IN TURKEY'S ENERGY IMPORTS
Authors: Abdulsamet Damar , Figen Yıldırım
Published: 2023 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1339691
FAVORITE 1 TOTAL DOWNLOAD COUNT 2810

1

2810

Investigation of Postgraduate Theses on Sports Participation and Academic Achievement of Primary and Secondary Education Students in Turkey
Authors: Eren Uluöz , Ergin Karıncaoğlu , Mahmut Çağatay Nazlıcan, Sema Ergüneş, Mustafa Kocadurmuş, Hakan Tartar, Hüseyin Uğur, Berna Ergüneş, Figen Yıldırım
Published: 2023 , Journal of Sports Education
DOI: 10.55238/seder.1280587
FAVORITE 1 TOTAL DOWNLOAD COUNT 1091

1

1091

Türkiye'de Giyilebilir Teknoloji Ürünleri Pazarı ve Kullanımına İlişkin Nitel Bir Araştırma
Authors: Özlem Çulhagil Kır , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1234801
FAVORITE 1 TOTAL DOWNLOAD COUNT 2708

1

2708

ELEMENTS AFFECTING THE PURCHASING PROCESS OF FOOD SUPPLEMENTS, THE IMPORTANCE OF DIGITAL AFFECTS AND CONSUMER PURCHASE MODELS
Authors: Hülya Öztan Kuru , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1232934
FAVORITE 1 TOTAL DOWNLOAD COUNT 1804

1

1804

THE CHANGING ECONOMIC DIMENSION OF NATION BRANDING AND THE VALUE ADDED TO COUNTRIES
Authors: Ayşe Kara , Didem Zeynep Bayazıt , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1095634
FAVORITE 1 TOTAL DOWNLOAD COUNT 1605

1

1605

A Research on Vlogger Tracking and Online Shopping Frequency of Generation Z
Authors: Figen Yıldırım , Başak Güröz
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 518

1

518

A RESEARCH ABOUT THE EFFECTS OF SPECIAL DAY DISCOUNTS ON SALES PROMOTION AND CONSUMER PURCHASING DECISION PROCESS
Authors: Ebru Orhan , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.983847
FAVORITE 1 TOTAL DOWNLOAD COUNT 1506

1

1506

ULUSLARARASI TİCARETTE ÜRÜN GELİŞTİRME SÜRECİNİN ÖNEMİ: TEKNOLOJİ KULLANIMI YÜKSEK/DÜŞÜK ÜRETİM PAZARLARINDA NİTEL BİR ARAŞTIRMA
Authors: Dilek Ulucan Erkesim , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1204

0

1204

DIGITAL MARKETING STRATEGIES: A QUALITATIVE COMPARISON
Authors: Kaan Fidan , Figen Yıldırım
Published: 2021 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 14077

2

14077

THE IMPACT OF ENTERPRISE RESOURCE MANAGEMENT SYSTEMS ON COUNTRY EXPORTS FOR SMEs
Authors: Cüneyt Yetgin , Figen Yıldırım
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 779

0

779

THE IMPORTANCE OF TECHNOLOGY USAGE ON PERCEIVED SERVICE QUALITY IN RETAIL SECTOR: A SEARCH ON FOOD RETAILING
Authors: Figen Yıldırım , Koray Taştekin
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1852

1

1852

COUNTRIES’ DEVELOPMENT OF COMPETITIVE ADVANTAGE: A STUDY ON BRAND STRENGTH INDEX
Authors: Kübra Ulutaş, Figen Yıldırım
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1234

0

1234

Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
Authors: Didem Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.526579
FAVORITE 1 TOTAL DOWNLOAD COUNT 1921

1

1921

IMPACT OF NEW TRENDS: SWOT ANALYSIS OF ONLINE AND MOBILE BANKING: CASE STUDY OF A DJIBOUTIAN BANK
Authors: Tessir Fahmi Alı, Figen Yıldırım
Published: 2019 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 10610

0

10610

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS
Authors: A. Ersun, Figen Yıldırım
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3674

1

3674

Articles published in
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Sports Education
Journal of Sports Education
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Gazi İktisat ve İşletme Dergisi
Gazi İktisat ve İşletme Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Industrial Policy
Industrial Policy
International Journal of Management and Administration
International Journal of Management and Administration
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Research in Business
Journal of Research in Business
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
TÜBA Higher Education Research/Review
TÜBA Higher Education Research/Review
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi

Publications

A STUDY ON CHANGING CONSUMER IDENTITIES, PREFERENCES, AND ATTITUDES IN THE POSTMODERN ERA THROUGH DIGITAL EXPERIENCES
Authors: Cenk Altun , Figen Yıldırım
Published: 2024 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1385079
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 602

1

1

602

RENEWABLE ENERGY PRODUCTION AND MACROECONOMIC VARIABLES IN TURKEY'S ENERGY IMPORTS
Authors: Abdulsamet Damar , Figen Yıldırım
Published: 2023 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1339691
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2810

3

1

2810

Investigation of Postgraduate Theses on Sports Participation and Academic Achievement of Primary and Secondary Education Students in Turkey
Authors: Eren Uluöz , Ergin Karıncaoğlu , Mahmut Çağatay Nazlıcan, Sema Ergüneş, Mustafa Kocadurmuş, Hakan Tartar, Hüseyin Uğur, Berna Ergüneş, Figen Yıldırım
Published: 2023 , Journal of Sports Education
DOI: 10.55238/seder.1280587
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1091

1

1

1091

ELEMENTS AFFECTING THE PURCHASING PROCESS OF FOOD SUPPLEMENTS, THE IMPORTANCE OF DIGITAL AFFECTS AND CONSUMER PURCHASE MODELS
Authors: Hülya Öztan Kuru , Figen Yıldırım
Published: 2023 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1232934
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1804

1

1

1804

THE CHANGING ECONOMIC DIMENSION OF NATION BRANDING AND THE VALUE ADDED TO COUNTRIES
Authors: Ayşe Kara , Didem Zeynep Bayazıt , Figen Yıldırım
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1095634
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1605

1

1

1605

Digital Influencers in New Media as a Marketing Communicatıon Tool: A Research About The Effects of Vloggers' Characteristics and Types of Knowledge on Vlogger’ Reputation
Authors: Didem Zeynep Bayazıt, Beril Durmuş, Figen Yıldırım
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.526579
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1921

1

1

1921

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.