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Mehmet Sağlam
Assoc. Prof. Dr.
İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication
12
Review
51
CrossRef Cited
50
TR Dizin Cited
21
12
Publication
51
Review
50
CrossRef Cited
21
TR Dizin Cited
0000-0002-1909-4284
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Marketing Research Methodology
Organisational Behaviour
Institution
İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing
Authors:
Ümran Arslan
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
1299
0
CITED
2
FAVORITE
1299
TOTAL DOWNLOAD COUNT
THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES
Authors:
Mehmet Sağlam
Published: 2020 ,
Academic Review of Humanities and Social Sciences
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
2693
0
CITED
2
FAVORITE
2693
TOTAL DOWNLOAD COUNT
THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors:
Ahmet Hacıalioğlu
,
Mehmet Sağlam
Published: 2021 ,
Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
CITED
27
FAVORITE
1
TOTAL DOWNLOAD COUNT
24110
27
CITED
1
FAVORITE
24110
TOTAL DOWNLOAD COUNT
ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE
Authors:
Mehmet Sağlam
Published: 2021 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.764373
CITED
15
FAVORITE
1
TOTAL DOWNLOAD COUNT
14717
15
CITED
1
FAVORITE
14717
TOTAL DOWNLOAD COUNT
INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors:
Zübeyir Çelik
,
Mehmet Sağlam
,
Aypar Uslu
Published: 2023 ,
Journal of Research in Business
DOI: 10.54452/jrb.1198590
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
450
0
CITED
1
FAVORITE
450
TOTAL DOWNLOAD COUNT
Publications
The Role of Diversity Management and Organizational Culture in the Formation of Organizational Identification
Authors:
Mehmet Sağlam
,
Zeynep Şifa Yaratılmış
Published: 2024 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1435103
FAVORITE
0
TOTAL DOWNLOAD COUNT
255
0
FAVORITE
255
TOTAL DOWNLOAD COUNT
COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors:
Zübeyir Çelik
,
Osman Özdemir
,
Mehmet Sağlam
,
Aypar Uslu
Published: 2023 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
FAVORITE
1
TOTAL DOWNLOAD COUNT
562
1
FAVORITE
562
TOTAL DOWNLOAD COUNT
Effects of Covid 19 Pandemic on Change in Lifestyle, Environmental Awareness and Sustainable Consumption
Authors:
Sinem Gündoğdu
,
Mehmet Sağlam
Published: 2023 ,
The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1265857
FAVORITE
1
TOTAL DOWNLOAD COUNT
480
1
FAVORITE
480
TOTAL DOWNLOAD COUNT
INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors:
Zübeyir Çelik
,
Mehmet Sağlam
,
Aypar Uslu
Published: 2023 ,
Journal of Research in Business
DOI: 10.54452/jrb.1198590
FAVORITE
1
TOTAL DOWNLOAD COUNT
450
1
FAVORITE
450
TOTAL DOWNLOAD COUNT
Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma
Authors:
Gül Sarpkaya
,
Mehmet Sağlam
Published: 2022 ,
Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1164204
FAVORITE
0
TOTAL DOWNLOAD COUNT
1614
0
FAVORITE
1614
TOTAL DOWNLOAD COUNT
The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing
Authors:
Ümran Arslan
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
1299
2
FAVORITE
1299
TOTAL DOWNLOAD COUNT
Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation
Authors:
Büşra Yılmaz
,
Mehmet Sağlam
Published: 2021 ,
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.977745
FAVORITE
0
TOTAL DOWNLOAD COUNT
2323
0
FAVORITE
2323
TOTAL DOWNLOAD COUNT
ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE
Authors:
Mehmet Sağlam
Published: 2021 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.764373
FAVORITE
1
TOTAL DOWNLOAD COUNT
14717
1
FAVORITE
14717
TOTAL DOWNLOAD COUNT
THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors:
Ahmet Hacıalioğlu
,
Mehmet Sağlam
Published: 2021 ,
Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
FAVORITE
1
TOTAL DOWNLOAD COUNT
24110
1
FAVORITE
24110
TOTAL DOWNLOAD COUNT
THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES
Authors:
Mehmet Sağlam
Published: 2020 ,
Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
2693
2
FAVORITE
2693
TOTAL DOWNLOAD COUNT
Investigating the Mediator Role of Brand Experience in the Effect of Attitude About Product Placement on Brand Awareness: The Case of Fi Series
Authors:
Mehmet Sağlam
, İbrahim Avcı
Published: 2019 ,
Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2019-0046
FAVORITE
0
TOTAL DOWNLOAD COUNT
2107
0
FAVORITE
2107
TOTAL DOWNLOAD COUNT
Effects of the Students’ Personality Traits on Their Career Anchors by Their Career Trends: A Research on Students in Business Administration
Authors: Nihan Yavuz,
Mehmet Sağlam
,
Beliz Ülgen
Published: 2018 ,
Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.492459
FAVORITE
0
TOTAL DOWNLOAD COUNT
2053
0
FAVORITE
2053
TOTAL DOWNLOAD COUNT
Articles published in
Academic Review of Humanities and Social Sciences
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Alanya Academic Review
Balıkesir University The Journal of Social Sciences Institute
Connectist: Istanbul University Journal of Communication Sciences
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Medya ve Kültürel Çalışmalar Dergisi
The Journal of International Scientific Researches
Turkish Journal of Entrepreneurship
Editorship
Turkish Journal of Entrepreneurship
Technical Editor , Editor
Reviews
Academic Review of Humanities and Social Sciences
Advances in Hospitality and Tourism Research (AHTR)
Balıkesir University The Journal of Social Sciences Institute
Bucak İşletme Fakültesi Dergisi
Current Research in Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Environmental Research and Technology
Equinox Journal of Economics Business and Political Studies
Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
Hitit Sosyal Bilimler Dergisi
İktisadi ve İdari Yaklaşımlar Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Sciences
Journal of Research in Business
Journal of Tourismology
Kalite ve Strateji Yönetimi Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
Pamukkale University Journal of Social Sciences Institute
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sosyal Mucit Academic Review
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
The Journal of International Scientific Researches
Turkish Business Journal
Turkish Journal of Entrepreneurship
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi
Publications
Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation
Authors:
Büşra Yılmaz
,
Mehmet Sağlam
Published: 2021 ,
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.977745
CITED
8
FAVORITE
0
TOTAL DOWNLOAD COUNT
2323
8
CITED
0
FAVORITE
2323
TOTAL DOWNLOAD COUNT
ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE
Authors:
Mehmet Sağlam
Published: 2021 ,
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.764373
CITED
15
FAVORITE
1
TOTAL DOWNLOAD COUNT
14717
15
CITED
1
FAVORITE
14717
TOTAL DOWNLOAD COUNT
THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors:
Ahmet Hacıalioğlu
,
Mehmet Sağlam
Published: 2021 ,
Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
CITED
27
FAVORITE
1
TOTAL DOWNLOAD COUNT
24110
27
CITED
1
FAVORITE
24110
TOTAL DOWNLOAD COUNT
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