Mehmet Sağlam

Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Publication 13 Review 55 CrossRef Cited 68 TR Dizin Cited 21

13 Publication

55 Review

68 CrossRef Cited

21 TR Dizin Cited

0000-0002-1909-4284

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Summary
Publications
Peer Review
Cited

Research Fields

Marketing Marketing Research Methodology Organisational Behaviour

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES

Authors: Mehmet Sağlam

Published: 2020 , Academic Review of Humanities and Social Sciences

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2922

0

CITED

2

FAVORITE

2922

TOTAL DOWNLOAD COUNT

The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing

Authors: Ümran Arslan , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1720

0

CITED

2

FAVORITE

1720

TOTAL DOWNLOAD COUNT

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS

Authors: Ahmet Hacıalioğlu , Mehmet Sağlam

Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi

DOI: 10.29228/mekcad.2

CITED 29 FAVORITE 1 TOTAL DOWNLOAD COUNT 27203

29

CITED

1

FAVORITE

27203

TOTAL DOWNLOAD COUNT

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma

Authors: Gül Sarpkaya , Mehmet Sağlam

Published: 2022 , Turkish Journal of Entrepreneurship

DOI: 10.55830/tje.1164204

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

1

CITED

1

FAVORITE

2522

TOTAL DOWNLOAD COUNT

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS

Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu

Published: 2023 , Journal of Research in Business

DOI: 10.54452/jrb.1198590

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 657

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CITED

1

FAVORITE

657

TOTAL DOWNLOAD COUNT

Publications

Bibliometric Analysis of Studies on Product Placement as a Marketing Communication Tool with Visual Mapping Technique

Authors: Mehmet Sağlam , Rabia Serbest

Published: 2025 , Intermedia International E-journal

DOI: 10.56133/intermedia.1626063

FAVORITE 0 TOTAL DOWNLOAD COUNT 97

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97

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The Role of Diversity Management and Organizational Culture in the Formation of Organizational Identification

Authors: Mehmet Sağlam , Zeynep Şifa Yaratılmış

Published: 2024 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.1435103

FAVORITE 0 TOTAL DOWNLOAD COUNT 604

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604

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COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING

Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu

Published: 2023 , Marmara University Journal of Economic and Administrative Sciences

DOI: 10.14780/muiibd.1388980

FAVORITE 1 TOTAL DOWNLOAD COUNT 869

1

FAVORITE

869

TOTAL DOWNLOAD COUNT

Effects of Covid 19 Pandemic on Change in Lifestyle, Environmental Awareness and Sustainable Consumption

Authors: Sinem Gündoğdu , Mehmet Sağlam

Published: 2023 , The Journal of International Scientific Researches

DOI: 10.23834/isrjournal.1265857

FAVORITE 1 TOTAL DOWNLOAD COUNT 746

1

FAVORITE

746

TOTAL DOWNLOAD COUNT

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS

Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu

Published: 2023 , Journal of Research in Business

DOI: 10.54452/jrb.1198590

FAVORITE 1 TOTAL DOWNLOAD COUNT 657

1

FAVORITE

657

TOTAL DOWNLOAD COUNT

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma

Authors: Gül Sarpkaya , Mehmet Sağlam

Published: 2022 , Turkish Journal of Entrepreneurship

DOI: 10.55830/tje.1164204

FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

1

FAVORITE

2522

TOTAL DOWNLOAD COUNT

The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing

Authors: Ümran Arslan , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 1720

2

FAVORITE

1720

TOTAL DOWNLOAD COUNT

Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation

Authors: Büşra Yılmaz , Mehmet Sağlam

Published: 2021 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

DOI: 10.20990/kilisiibfakademik.977745

FAVORITE 0 TOTAL DOWNLOAD COUNT 2779

0

FAVORITE

2779

TOTAL DOWNLOAD COUNT

ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE

Authors: Mehmet Sağlam

Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.46928/iticusbe.764373

FAVORITE 1 TOTAL DOWNLOAD COUNT 17521

1

FAVORITE

17521

TOTAL DOWNLOAD COUNT

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS

Authors: Ahmet Hacıalioğlu , Mehmet Sağlam

Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi

DOI: 10.29228/mekcad.2

FAVORITE 1 TOTAL DOWNLOAD COUNT 27203

1

FAVORITE

27203

TOTAL DOWNLOAD COUNT

THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES

Authors: Mehmet Sağlam

Published: 2020 , Academic Review of Humanities and Social Sciences

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 2922

2

FAVORITE

2922

TOTAL DOWNLOAD COUNT

Investigating the Mediator Role of Brand Experience in the Effect of Attitude About Product Placement on Brand Awareness: The Case of Fi Series

Authors: Mehmet Sağlam , İbrahim Avcı

Published: 2019 , Connectist: Istanbul University Journal of Communication Sciences

DOI: 10.26650/CONNECTIST2019-0046

FAVORITE 1 TOTAL DOWNLOAD COUNT 2459

1

FAVORITE

2459

TOTAL DOWNLOAD COUNT

Effects of the Students’ Personality Traits on Their Career Anchors by Their Career Trends: A Research on Students in Business Administration

Authors: Nihan Yavuz, Mehmet Sağlam , Beliz Ülgen

Published: 2018 , Balıkesir University The Journal of Social Sciences Institute

DOI: 10.31795/baunsobed.492459

FAVORITE 0 TOTAL DOWNLOAD COUNT 2255

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FAVORITE

2255

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Articles published in

Academic Review of Humanities and Social Sciences

Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

Alanya Academic Review

Balıkesir University The Journal of Social Sciences Institute

Connectist: Istanbul University Journal of Communication Sciences

Gümüşhane University Journal of Social Sciences Institute

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

Intermedia International E-journal

Journal of Research in Business

Marmara University Journal of Economic and Administrative Sciences

Medya ve Kültürel Çalışmalar Dergisi

The Journal of International Scientific Researches

Turkish Journal of Entrepreneurship

Editorship

Turkish Journal of Entrepreneurship

Technical Editor , Editor

Editorial Board Memberships

İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi

Turkish Journal of Entrepreneurship

Reviews

Academic Review of Humanities and Social Sciences

Advances in Hospitality and Tourism Research (AHTR)

Balıkesir University The Journal of Social Sciences Institute

Bucak İşletme Fakültesi Dergisi

Current Research in Social Sciences

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Dicle University Journal of Economics and Administrative Sciences

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Environmental Research and Technology

Equinox Journal of Economics Business and Political Studies

Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Gümüşhane University Journal of Social Sciences Institute

Hitit Journal of Social Sciences

İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

International Journal of Economics and Administrative Studies

International Journal of Management Economics and Business

JOEEP: Journal of Emerging Economies and Policy

Journal of Economics and Administrative Approaches

Journal of Economics and Administrative Sciences

Journal of Research in Business

Journal of Tourismology

Kalite ve Strateji Yönetimi Dergisi

Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi

Nevşehir Hacı Bektaş Veli University Journal of ISS

Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

OPUS International Journal of Society Researches

OPUS Journal of Society Research

Pamukkale University Journal of Social Sciences Institute

Pazarlama ve Pazarlama Araştırmaları Dergisi

Sosyal Mucit Academic Review

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

The Journal of International Scientific Researches

Turkish Business Journal

Turkish Journal of Entrepreneurship

Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi

Publications

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING

Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu

Published: 2023 , Marmara University Journal of Economic and Administrative Sciences

DOI: 10.14780/muiibd.1388980

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 869

1

CITED

1

FAVORITE

869

TOTAL DOWNLOAD COUNT

Effects of Covid 19 Pandemic on Change in Lifestyle, Environmental Awareness and Sustainable Consumption

Authors: Sinem Gündoğdu , Mehmet Sağlam

Published: 2023 , The Journal of International Scientific Researches

DOI: 10.23834/isrjournal.1265857

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 746

1

CITED

1

FAVORITE

746

TOTAL DOWNLOAD COUNT

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma

Authors: Gül Sarpkaya , Mehmet Sağlam

Published: 2022 , Turkish Journal of Entrepreneurship

DOI: 10.55830/tje.1164204

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

1

CITED

1

FAVORITE

2522

TOTAL DOWNLOAD COUNT

Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation

Authors: Büşra Yılmaz , Mehmet Sağlam

Published: 2021 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

DOI: 10.20990/kilisiibfakademik.977745

CITED 10 FAVORITE 0 TOTAL DOWNLOAD COUNT 2779

10

CITED

0

FAVORITE

2779

TOTAL DOWNLOAD COUNT

ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE

Authors: Mehmet Sağlam

Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.46928/iticusbe.764373

CITED 25 FAVORITE 1 TOTAL DOWNLOAD COUNT 17521

25

CITED

1

FAVORITE

17521

TOTAL DOWNLOAD COUNT

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS

Authors: Ahmet Hacıalioğlu , Mehmet Sağlam

Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi

DOI: 10.29228/mekcad.2

CITED 29 FAVORITE 1 TOTAL DOWNLOAD COUNT 27203

29

CITED

1

FAVORITE

27203

TOTAL DOWNLOAD COUNT

Effects of the Students’ Personality Traits on Their Career Anchors by Their Career Trends: A Research on Students in Business Administration

Authors: Nihan Yavuz, Mehmet Sağlam , Beliz Ülgen

Published: 2018 , Balıkesir University The Journal of Social Sciences Institute

DOI: 10.31795/baunsobed.492459

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2255

1

CITED

0

FAVORITE

2255

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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