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Mehmet Sağlam Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 14 Review 64 CrossRef Cited 98 TR Dizin Cited 30
14 Publication
64 Review
98 CrossRef Cited
30 TR Dizin Cited
0000-0002-1909-4284

Research Fields

Marketing Marketing Research Methodology Organisational Behaviour Örgütsel Davranış Yönetim Organizasyon Marka Yönetimi

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing
Authors: Ümran Arslan , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 2265

0

3

2265

THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES
Authors: Mehmet Sağlam
Published: 2020 , Academic Review of Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3285

0

2

3285

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors: Ahmet Hacıalioğlu , Mehmet Sağlam
Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
CITED 33 FAVORITE 1 TOTAL DOWNLOAD COUNT 28812

33

1

28812

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma
Authors: Gül Sarpkaya , Mehmet Sağlam
Published: 2022 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1164204
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3326

1

1

3326

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1198590
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1000

0

1

1000

Publications

An Evaluation of Netflix's Turkish Productions as a Glocal Marketing Approach from the Perspective of a Global Audience
Authors: Ayşe Gör , Mehmet Sağlam
Published: 2026 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1852272
FAVORITE 1 TOTAL DOWNLOAD COUNT 256

1

256

Bibliometric Analysis of Studies on Product Placement as a Marketing Communication Tool with Visual Mapping Technique
Authors: Mehmet Sağlam , Rabia Serbest
Published: 2025 , Intermedia International E-journal
DOI: 10.56133/intermedia.1626063
FAVORITE 0 TOTAL DOWNLOAD COUNT 550

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550

The Role of Diversity Management and Organizational Culture in the Formation of Organizational Identification
Authors: Mehmet Sağlam , Zeynep Şifa Yaratılmış
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1435103
FAVORITE 0 TOTAL DOWNLOAD COUNT 1117

0

1117

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
FAVORITE 1 TOTAL DOWNLOAD COUNT 1495

1

1495

Effects of Covid 19 Pandemic on Change in Lifestyle, Environmental Awareness and Sustainable Consumption
Authors: Sinem Gündoğdu , Mehmet Sağlam
Published: 2023 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1265857
FAVORITE 1 TOTAL DOWNLOAD COUNT 1103

1

1103

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1198590
FAVORITE 1 TOTAL DOWNLOAD COUNT 1000

1

1000

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma
Authors: Gül Sarpkaya , Mehmet Sağlam
Published: 2022 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1164204
FAVORITE 1 TOTAL DOWNLOAD COUNT 3326

1

3326

The Effects of Promotion Activities, Social Media and Reference Groups on Generation Z Voter Behavior in Political Marketing
Authors: Ümran Arslan , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 2265

3

2265

Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation
Authors: Büşra Yılmaz , Mehmet Sağlam
Published: 2021 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.977745
FAVORITE 0 TOTAL DOWNLOAD COUNT 3219

0

3219

ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE
Authors: Mehmet Sağlam
Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.764373
FAVORITE 1 TOTAL DOWNLOAD COUNT 20196

1

20196

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors: Ahmet Hacıalioğlu , Mehmet Sağlam
Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
FAVORITE 1 TOTAL DOWNLOAD COUNT 28812

1

28812

THE EFFECT OF PORTER’S DIAMOND MODEL DIMENSIONS AND DIGITAL TRANSFORMATION ON INTERNATIONAL MARKETING MIX STRATEGIES
Authors: Mehmet Sağlam
Published: 2020 , Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3285

2

3285

Investigating the Mediator Role of Brand Experience in the Effect of Attitude About Product Placement on Brand Awareness: The Case of Fi Series
Authors: Mehmet Sağlam , İbrahim Avcı
Published: 2019 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2019-0046
FAVORITE 1 TOTAL DOWNLOAD COUNT 2917

1

2917

Effects of the Students’ Personality Traits on Their Career Anchors by Their Career Trends: A Research on Students in Business Administration
Authors: Nihan Yavuz, Mehmet Sağlam , Beliz Ülgen
Published: 2018 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.492459
FAVORITE 0 TOTAL DOWNLOAD COUNT 2590

0

2590

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Alanya Academic Review
Alanya Academic Review
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Intermedia International E-journal
Intermedia International E-journal
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Editorship
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Technical Editor , Editor
Editorial Board Memberships
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship

Reviews

Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Current Research in Social Sciences
Current Research in Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Environmental Research and Technology
Environmental Research and Technology
Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Hitit Journal of Social Sciences
Hitit Journal of Social Sciences
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Dış Ticaret Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Approaches
Journal of Economics and Administrative Approaches
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Research in Business
Journal of Research in Business
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Journal of Tourismology
Journal of Tourismology
Kalite ve Strateji Yönetimi Dergisi
Kalite ve Strateji Yönetimi Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
OPUS Journal of Society Research
OPUS Journal of Society Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Business Journal
Turkish Business Journal
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi
Uluslararası Hukuk ve Sosyal Bilim Araştırmaları Dergisi

Publications

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1495

3

1

1495

Effects of Covid 19 Pandemic on Change in Lifestyle, Environmental Awareness and Sustainable Consumption
Authors: Sinem Gündoğdu , Mehmet Sağlam
Published: 2023 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1265857
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1103

2

1

1103

Covid-19 Pandemi Dönemi ve Sonrasında Tüketicilerin E-Ticaret Eğilimleri Üzerine Bir Araştırma
Authors: Gül Sarpkaya , Mehmet Sağlam
Published: 2022 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1164204
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3326

1

1

3326

Effect of COVID-19 Perceived Stress and Threat on Employee Work Life Balance and Motivation
Authors: Büşra Yılmaz , Mehmet Sağlam
Published: 2021 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.977745
CITED 13 FAVORITE 0 TOTAL DOWNLOAD COUNT 3219

13

0

3219

ACHIEVING DIGITAL TRANSFORMATION AS THE VISION OF THE FUTURE IN BUSINESSES AND TURKISH ADAPTATION OF DIGITAL TRANSFORMATION SCALE
Authors: Mehmet Sağlam
Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.764373
CITED 43 FAVORITE 1 TOTAL DOWNLOAD COUNT 20196

43

1

20196

THE CHANGES IN CONSUMER BEHAVIOR AND E-COMMERCE DURING THE COVID-19 PANDEMIC PROCESS
Authors: Ahmet Hacıalioğlu , Mehmet Sağlam
Published: 2021 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.29228/mekcad.2
CITED 33 FAVORITE 1 TOTAL DOWNLOAD COUNT 28812

33

1

28812

Effects of the Students’ Personality Traits on Their Career Anchors by Their Career Trends: A Research on Students in Business Administration
Authors: Nihan Yavuz, Mehmet Sağlam , Beliz Ülgen
Published: 2018 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.492459
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2590

3

0

2590

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