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Zübeyir Çelik Assoc. Prof. Dr. KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ
Publication 29 Review 26 CrossRef Cited 45 TR Dizin Cited 20
29 Publication
26 Review
45 CrossRef Cited
20 TR Dizin Cited
0000-0003-1692-9378
58033379100

Research Fields

Marketing Marketing Research Methodology Digital Marketing Consumer Behaviour

Institution

KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ

Popular Publications

MARKETING AS A THOUGHT SYSTEM
Authors: Zübeyir Çelik
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1058455
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1367

0

2

1367

MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.252-264
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1489

0

1

1489

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 696

1

1

696

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?
Authors: Zübeyir Çelik , Azra Bayraktar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1011028
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 591

1

1

591

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1124

0

1

1124

Publications

Mediating and Serial Mediating Roles of Webrooming Attitude, Webrooming Intention, and Behavioral Control in the Effect of Consumer Cynicism on Webrooming Behavior
Authors: Zübeyir Çelik , Nazlı Tığlı , Yavuz Soykan
Published: 2025 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1776757
FAVORITE 1 TOTAL DOWNLOAD COUNT 337

1

337

Investigating The Factors Affecting Consumers' Behavioral Intentions Towards Drone Food and Beverage Delivery Service
Authors: Can Dağdalan , Zübeyir Çelik
Published: 2025 , Journal of Institute of Social Sciences
DOI: 10.54558/jiss.1695791
FAVORITE 0 TOTAL DOWNLOAD COUNT 352

0

352

A Field Study on the Effect of Materialism on Conspicuous Consumption
Authors: Zübeyir Çelik , Nazlı Tığlı , Yavuz Soykan
Published: 2025 , Bucak İşletme Fakültesi Dergisi
DOI: 10.38057/bifd.1753235
FAVORITE 0 TOTAL DOWNLOAD COUNT 313

0

313

A Systematic Review of Empirical Studies on Service Robots
Authors: Zübeyir Çelik , İbrahim Aydın , Kaan Yiğenoğlu
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1472429
FAVORITE 0 TOTAL DOWNLOAD COUNT 1009

0

1009

A STUDY ON CONSUMERS' INTENTIONS TO REUSE MOBILE APPAREL APPLICATIONS
Authors: Şakir Erdem , Gizem Eda Gülöz , Zübeyir Çelik
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1393114
FAVORITE 0 TOTAL DOWNLOAD COUNT 669

0

669

A Systematic Review of the Research Models of Brands Subject Doctoral Theses Published in 2020-2023 at the YÖK National Thesis Center
Authors: Zübeyir Çelik , Reha Saydan
Published: 2024 ,
DOI: 10.53568/yyusbed.1433338
FAVORITE 0 TOTAL DOWNLOAD COUNT 916

0

916

THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2023 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1191299
FAVORITE 1 TOTAL DOWNLOAD COUNT 1788

1

1788

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
FAVORITE 1 TOTAL DOWNLOAD COUNT 1122

1

1122

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1124

1

1124

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
FAVORITE 1 TOTAL DOWNLOAD COUNT 1278

1

1278

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1198590
FAVORITE 1 TOTAL DOWNLOAD COUNT 823

1

823

BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES
Authors: Mehmet Saglam , Zubeyir Celık , Kaan Yıgenoglu
Published: 2023 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1728
FAVORITE 1 TOTAL DOWNLOAD COUNT 1080

1

1080

Investigation Of The Mediating Roles Of Perceived Risk And Word Of Mouth İn The Effect Of Perceived Trust İn With Drone Delivery On İntention To Use
Authors: İbrahim Aydın , Zübeyir Çelik
Published: 2023 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1254198
FAVORITE 0 TOTAL DOWNLOAD COUNT 610

0

610

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
FAVORITE 1 TOTAL DOWNLOAD COUNT 2293

1

2293

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 ,
DOI: 10.53568/yyusbed.1172019
FAVORITE 0 TOTAL DOWNLOAD COUNT 1043

0

1043

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?
Authors: Zübeyir Çelik , Azra Bayraktar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1011028
FAVORITE 1 TOTAL DOWNLOAD COUNT 591

1

591

METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH
Authors: Zübeyir Çelik , Bulut Dülek , İbrahim Aydın , Reha Saydan
Published: 2022 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.1114777
FAVORITE 1 TOTAL DOWNLOAD COUNT 1679

1

1679

A BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CRYPTOCURRENCIES IN THE TIME OF COVID-19
Authors: Kaan Yiğenoğlu , Ayhan Cesur , Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Dicle University Social Sciences Institute Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 786

0

786

MARKETING AS A THOUGHT SYSTEM
Authors: Zübeyir Çelik
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1058455
FAVORITE 2 TOTAL DOWNLOAD COUNT 1367

2

1367

FACTORS AFFECTING POSITIVE WORD-OF-MOUTH COMMUNICATION INTENTION FOR DRONE-BASED DELIVERY SERVICE IN RETAILING
Authors: Bulut Dülek , Zübeyir Çelik
Published: 2022 , Journal of Academic Approaches
DOI: 10.54688/ayd.1105843
FAVORITE 1 TOTAL DOWNLOAD COUNT 846

1

846

The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention
Authors: Zübeyir Çelik , Aykut Kabak, Aypar Uslu
Published: 2022 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1136341
FAVORITE 1 TOTAL DOWNLOAD COUNT 1089

1

1089

THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY
Authors: Zübeyir Çelik
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1050122
FAVORITE 1 TOTAL DOWNLOAD COUNT 12884

1

12884

INVESTIGATION OF CONSUMERS' INTENTIONS TO USE DIGITAL CURRENCY FOR SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1029912
FAVORITE 1 TOTAL DOWNLOAD COUNT 2355

1

2355

A CONCEPTUAL MODEL PROPOSAL FOR CONSUMERS' FLOW EXPERIENCES IN THE ONLINE INFORMATION SEARCH PROCESS
Authors: Zübeyir Çelik
Published: 2022 , Journal of Academic Perspective on Social Studies
DOI: 10.35344/japss.1076358
FAVORITE 1 TOTAL DOWNLOAD COUNT 779

1

779

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
FAVORITE 0 TOTAL DOWNLOAD COUNT 1534

0

1534

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions
Authors: Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1013654
FAVORITE 0 TOTAL DOWNLOAD COUNT 2291

0

2291

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
FAVORITE 1 TOTAL DOWNLOAD COUNT 696

1

696

MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2020 , Beykoz Akademi Dergisi
DOI: 10.14514/byk.m.26515393.2020.8/1.252-264
FAVORITE 1 TOTAL DOWNLOAD COUNT 1489

1

1489

Effect Of Personal Motivation Factors On Negative Electronic Word-Of-Mouth Communication Intention
Authors: Zübeyir Çelik , Behçet Yalın Özkara
Published: 2017 , Journal of the Human and Social Science Researches
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3088

1

3088

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Academic Perspective on Social Studies
Journal of Academic Perspective on Social Studies
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Journal of Research in Business
Journal of Research in Business
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Editorship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Technical Editor , Editor
Editorial Board Memberships
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Dicle Akademi Dergisi
Dicle Akademi Dergisi
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Metaverse
Journal of Metaverse
Journal of Research in Business
Journal of Research in Business
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2023 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1191299
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1788

2

1

1788

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1122

2

1

1122

A conceptual model proposal for consumer cynicism
Authors: Zübeyir Çelik , Cemal Gümüş
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1231202
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1278

3

1

1278

Investigation Of The Mediating Roles Of Perceived Risk And Word Of Mouth İn The Effect Of Perceived Trust İn With Drone Delivery On İntention To Use
Authors: İbrahim Aydın , Zübeyir Çelik
Published: 2023 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1254198
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 610

2

0

610

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2293

3

1

2293

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 ,
DOI: 10.53568/yyusbed.1172019
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1043

3

0

1043

DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?
Authors: Zübeyir Çelik , Azra Bayraktar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1011028
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 591

1

1

591

METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH
Authors: Zübeyir Çelik , Bulut Dülek , İbrahim Aydın , Reha Saydan
Published: 2022 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.1114777
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1679

7

1

1679

FACTORS AFFECTING POSITIVE WORD-OF-MOUTH COMMUNICATION INTENTION FOR DRONE-BASED DELIVERY SERVICE IN RETAILING
Authors: Bulut Dülek , Zübeyir Çelik
Published: 2022 , Journal of Academic Approaches
DOI: 10.54688/ayd.1105843
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 846

1

1

846

The Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention
Authors: Zübeyir Çelik , Aykut Kabak, Aypar Uslu
Published: 2022 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1136341
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1089

1

1

1089

THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY
Authors: Zübeyir Çelik
Published: 2022 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1050122
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 12884

10

1

12884

INVESTIGATION OF CONSUMERS' INTENTIONS TO USE DIGITAL CURRENCY FOR SHOPPING
Authors: Zübeyir Çelik , Bulut Dülek
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1029912
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2355

1

1

2355

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
CITED 7 FAVORITE 0 TOTAL DOWNLOAD COUNT 1534

7

0

1534

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions
Authors: Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1013654
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2291

1

0

2291

A Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Authors: Zübeyir Çelik
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.798043
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 696

1

1

696

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.