Aypar Uslu profile image
Aypar Uslu Prof. Dr. MARMARA UNIVERSITY
Publication 13 Review 5 CrossRef Cited 30
13 Publication
5 Review
30 CrossRef Cited

Research Fields

Customer Relationship Management Social Marketing Advertisement Consumer Behaviour Marketing Theory International Marketing Sales Management Product and Brand Management

Institution

MARMARA UNIVERSITY

Popular Publications

THE EFFECT OF FOMO, PERCEIVED SCARCITY AND ONLINE IMPULSE BUYING BEHAVIOR ON ONLINE REPURCHASE INTENTION
Authors: Nilay Sayan , Aypar Uslu
Published: 2025 , Journal of Research in Business
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1694

0

2

1694

DİJİTAL PAZARLAMADA GERÇEĞİN SIFIR ANI YAKLAŞIMI AÇISINDAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞI İLE İLİŞKİSİ VE BİR ARAŞTIRMA
Authors: İçim Aksoy Özer , Aypar Uslu , Serdar Pirtini
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.541735
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1871

2

1

1871

The Effect of Perceived Luxury Brand Value and Brand Reputation on Willingness to Pay Price Premium
Authors: Ozge Habiboglu , Aypar Uslu
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.572789
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3135

2

1

3135

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1388

0

1

1388

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

4

1

2626

Publications

A Study on the Mediating Role of Brand Trust in the Impact of Omnichannel Integration Quality on Brand Loyalty
Authors: Alp Eren Güney , Aypar Uslu
Published: 2026 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1808797
FAVORITE 1 TOTAL DOWNLOAD COUNT 1097

1

1097

Mapping a Decade of Source Credibility Research in Influencer Marketing: A Bibliometric Review
Authors: Yesevi Alperen Yasa , Beril Durmuş , Aypar Uslu
Published: 2025 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2968

1

2968

THE EFFECT OF FOMO, PERCEIVED SCARCITY AND ONLINE IMPULSE BUYING BEHAVIOR ON ONLINE REPURCHASE INTENTION
Authors: Nilay Sayan , Aypar Uslu
Published: 2025 , Journal of Research in Business
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1694

2

1694

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
FAVORITE 1 TOTAL DOWNLOAD COUNT 993

1

993

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
FAVORITE 1 TOTAL DOWNLOAD COUNT 1347

1

1347

Regulatory Focus Theory Perspective in Consumer Behavior
Authors: Burcu Keskin, Aypar Uslu
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 622

1

622

The effect of blog contents on online purchase intention and a research
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Gazi Journal of Economics and Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1388

1

1388

INVESTIGATION OF THE EFFECT OF BUYERS’ RELATIONSHIPS WITH EACH OTHER ON THEIR OPINIONS ON THE BENEFITS OF SMARTPHONES BY UCINET SOCIAL NETWORK ANALYSIS
Authors: Zübeyir Çelik , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1198590
FAVORITE 1 TOTAL DOWNLOAD COUNT 964

1

964

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

1

2626

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
FAVORITE 0 TOTAL DOWNLOAD COUNT 1831

0

1831

The Effect of Perceived Luxury Brand Value and Brand Reputation on Willingness to Pay Price Premium
Authors: Ozge Habiboglu , Aypar Uslu
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.572789
FAVORITE 1 TOTAL DOWNLOAD COUNT 3135

1

3135

DİJİTAL PAZARLAMADA GERÇEĞİN SIFIR ANI YAKLAŞIMI AÇISINDAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞI İLE İLİŞKİSİ VE BİR ARAŞTIRMA
Authors: İçim Aksoy Özer , Aypar Uslu , Serdar Pirtini
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.541735
FAVORITE 1 TOTAL DOWNLOAD COUNT 1871

1

1871

IMPACT OF PRICE SENSITIVITY ON REPURCHASE INTENTION IN TERMS OF PERSONALITY FEATURES
Authors: Aypar Uslu , Bahman Huseynlı
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434866
FAVORITE 1 TOTAL DOWNLOAD COUNT 7001

1

7001

Articles published in
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yildiz Social Science Review
Yildiz Social Science Review
Editorial Board Memberships
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Istanbul Business Research
Istanbul Business Research
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences

Publications

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 993

1

1

993

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING
Authors: Zübeyir Çelik , Osman Özdemir , Mehmet Sağlam , Aypar Uslu
Published: 2023 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1388980
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1347

3

1

1347

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON THE ORIGINS OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND A MARKETING-SIDED APPROACH TO TAM
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1171625
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2626

4

1

2626

BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
Authors: Zübeyir Çelik , Aypar Uslu
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.990480
CITED 7 FAVORITE 0 TOTAL DOWNLOAD COUNT 1831

7

0

1831

The Effect of Perceived Luxury Brand Value and Brand Reputation on Willingness to Pay Price Premium
Authors: Ozge Habiboglu , Aypar Uslu
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.572789
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3135

2

1

3135

DİJİTAL PAZARLAMADA GERÇEĞİN SIFIR ANI YAKLAŞIMI AÇISINDAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞI İLE İLİŞKİSİ VE BİR ARAŞTIRMA
Authors: İçim Aksoy Özer , Aypar Uslu , Serdar Pirtini
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.541735
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1871

2

1

1871

IMPACT OF PRICE SENSITIVITY ON REPURCHASE INTENTION IN TERMS OF PERSONALITY FEATURES
Authors: Aypar Uslu , Bahman Huseynlı
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.434866
CITED 11 FAVORITE 1 TOTAL DOWNLOAD COUNT 7001

11

1

7001

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.