Serdar Pirtini profile image
Serdar Pirtini Prof. Dr. MARMARA ÜNİVERSİTESİ
Publication 24 Review 12 CrossRef Cited 23 TR Dizin Cited 6
24 Publication
12 Review
23 CrossRef Cited
6 TR Dizin Cited
0000-0002-9858-060X

Research Fields

Marketing

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 5723

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5723

TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARI AÇISINDAN MARKA, MAĞAZA VE FRANCHISING SİSTEMİ İLİŞKİSİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors: Çağatay Ünüsan, Serdar Pirtini , Osman Faik Bilge
Published: 2004 , Oneri
DOI: 10.14783/maruoneri.678491
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1141

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1141

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3338

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3338

SOSYAL MEDYADA KRİZ YÖNETİMİ VE KURUM İTİBARI İLE İLİŞKİSİ ÜZERİNE BİR MODEL UYGULAMASI
Authors: Aslin Yenice , Serdar Pirtini , Göksel Ataman
Published: 2018 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 16504

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16504

COVID-19 SÜRECİNDE VE POST-PANDEMİ DÖNEMİNDE YAŞAM TARZI AÇISINDAN TÜKETİCİ DAVRANIŞLARININ DEĞİŞEN EĞİLİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA
Authors: Ilgın Çakıroğlu , Serdar Pirtini , Özgür Çengel
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 25782

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25782

Publications

A STUDY ON THE LEVELS OF LUXURY VALUE PERCEPTION AMONG STUDENTS AT STATE AND FOUNDATION UNIVERSITIES
Authors: Çağla Keskin , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1713743
FAVORITE 0 TOTAL DOWNLOAD COUNT 482

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482

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET
Authors: Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1708096
FAVORITE 1 TOTAL DOWNLOAD COUNT 302

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302

EXPERIENCES OR MEMORIES… EMOTIONAL OR FINANCIAL DEPRIVATION… WHAT CAUSES COMPULSIVE BUYING TENDENCY MORE?
Authors: Ayşe Karayılan , Serdar Pirtini
Published: 2025 , Oneri
DOI: 10.14783/maruoneri.1646756
FAVORITE 1 TOTAL DOWNLOAD COUNT 396

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396

A Netnographic Analysis of ChatGPT Usage in Technology Forums in The Context of Society 5.0
Authors: Songül Bilgili Sülük , Serdar Pirtini
Published: 2025 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1617704
FAVORITE 1 TOTAL DOWNLOAD COUNT 814

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814

Research on the Effect of Social Media Implementations for Improved Customer Relations and Services
Authors: Ozge Habiboglu , Ceyda Aysuna Türkyılmaz , Cenk Yüksel , Serdar Pirtini
Published: 2024 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1500838
FAVORITE 1 TOTAL DOWNLOAD COUNT 495

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495

IN THE LAST MILE GREEN DELIVERY IMPACT OF COOPERATION ON GREEN PURCHASING: CONCEPTUAL STUDY WITH TRANSACTION COST THEORY
Authors: Başak Kuru , Serdar Pirtini
Published: 2024 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1439981
FAVORITE 0 TOTAL DOWNLOAD COUNT 468

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468

Market Research in the Digital Age: Virtual Communities in the Transition from Ethnography to Netnography and a Research
Authors: Özge Tarakçı Özkurt , Serdar Pirtini , Yusuf Ozan Yıldırım
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 537

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537

A Conceptual Study on the Influence of Socio-Ecomomic and Emotional Deprivation During Childhood on Compulsive Buying
Authors: Ayşe Karayılan , Serdar Pirtini
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 334

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334

AN APPLICATION REGARDING THE MAIN ACTIVITIES OF THE COMPANIES ON A SECTORAL BASIS IN TERMS OF THE DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY WITH A SUSTAINABLE MARKETING APPROACH
Authors: Ilgın Çakıroğlu , Mehmet Yaman Öztek , Serdar Pirtini
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1101806
FAVORITE 1 TOTAL DOWNLOAD COUNT 1466

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1466

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
FAVORITE 1 TOTAL DOWNLOAD COUNT 2030

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2030

THE INFORMATION MANAGEMENT AND APPLICATIONS OF E-RETAILERS REGARDING ONLINE CONSUMER TRUST: AN EMPIRICAL RESEARCH
Authors: Ozge Habiboglu , Ulun Akturan , Serdar Pirtini
Published: 2021 , Journal of Research in Business
DOI: 10.54452/jrb.903789
FAVORITE 1 TOTAL DOWNLOAD COUNT 1422

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1422

THE EFFECT OF INTELLECTUAL CAPITAL ON FIRM PERFORMANCE IN THE NEW ECONOMY AND INFORMATION SOCIETY AND AN APPLICATION
Authors: Tülay Ölmez , Serdar Pirtini , Adnan Veysel Ertemel
Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.879588
FAVORITE 0 TOTAL DOWNLOAD COUNT 1152

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1152

A CONTENT ANALYSIS ON SYSTEMATIC REVIEW OF LIFESTYLE RESEARCH IN TERMS OF MARKETING MANAGEMENT
Authors: Ilgın Çakıroğlu , Serdar Pirtini , Özgür Çengel
Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.768740
FAVORITE 1 TOTAL DOWNLOAD COUNT 1362

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1362

A RESEARCH ON THE RELATION OF FIRMS’ SOCIAL MEDIA PERFORMANCE GOALS WITH TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK
Authors: Ozge Habiboglu , Serdar Pirtini
Published: 2021 , Trakya University Journal of Social Science
DOI: 10.26468/trakyasobed.824009
FAVORITE 0 TOTAL DOWNLOAD COUNT 788

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788

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
FAVORITE 2 TOTAL DOWNLOAD COUNT 3338

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3338

A MARKETING ORIENTED APPROACH ON THE RESTRUCTURING CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY STRATEGIES DURING COVID-19
Authors: Özgür Çengel , Serdar Pirtini , Ilgın Çakıroğlu
Published: 2020 , Turkish Journal of Entrepreneurship
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6166

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6166

COVID-19 SÜRECİNDE VE POST-PANDEMİ DÖNEMİNDE YAŞAM TARZI AÇISINDAN TÜKETİCİ DAVRANIŞLARININ DEĞİŞEN EĞİLİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA
Authors: Ilgın Çakıroğlu , Serdar Pirtini , Özgür Çengel
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 25782

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25782

THE FORCES THAT ARE EFFECTING GLOBAL COMPETITIVENES IN BUSINESSES AND TURQUALITY ACCORDING TO NATIONAL COMPETITIVE ADVANTAGE
Authors: Emre Cihad Sönmez , Serdar Pirtini , Göksel Ataman Berk
Published: 2020 , Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5736

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5736

DİJİTAL PAZARLAMADA GERÇEĞİN SIFIR ANI YAKLAŞIMI AÇISINDAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞI İLE İLİŞKİSİ VE BİR ARAŞTIRMA
Authors: İçim Aksoy Özer , Aypar Uslu , Serdar Pirtini
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.541735
FAVORITE 1 TOTAL DOWNLOAD COUNT 1772

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1772

SOSYAL MEDYADA KRİZ YÖNETİMİ VE KURUM İTİBARI İLE İLİŞKİSİ ÜZERİNE BİR MODEL UYGULAMASI
Authors: Aslin Yenice , Serdar Pirtini , Göksel Ataman
Published: 2018 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 16504

2

16504

A RESEARCH ON RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PURCHASE INTENTION
Authors: Melike Türkmen, Serdar Pirtini , Azra Bayraktar, İlknur Bilgen
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2766

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2766

PAZARLAMADA YENİ EĞİLİMLER AÇISINDAN VİZYON YÖNETİMİ VE MÜŞTERİ İLİŞKİLERİNDE REKABET AVANTAJI YARATMA
Authors: Serdar Pirinti
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2086

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2086

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 5723

2

5723

TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARI AÇISINDAN MARKA, MAĞAZA VE FRANCHISING SİSTEMİ İLİŞKİSİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors: Çağatay Ünüsan, Serdar Pirtini , Osman Faik Bilge
Published: 2004 , Oneri
DOI: 10.14783/maruoneri.678491
FAVORITE 2 TOTAL DOWNLOAD COUNT 1141

2

1141

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Research in Business
Journal of Research in Business
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Trakya University Journal of Social Science
Trakya University Journal of Social Science
Trends in Business and Economics
Trends in Business and Economics
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yildiz Social Science Review
Yildiz Social Science Review

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
Doğu Anadolu Sosyal Bilimlerde Eğilimler Dergisi
Doğu Anadolu Sosyal Bilimlerde Eğilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of University Research
Journal of University Research
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies

Publications

AN APPLICATION REGARDING THE MAIN ACTIVITIES OF THE COMPANIES ON A SECTORAL BASIS IN TERMS OF THE DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY WITH A SUSTAINABLE MARKETING APPROACH
Authors: Ilgın Çakıroğlu , Mehmet Yaman Öztek , Serdar Pirtini
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1101806
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1466

1

1

1466

THE INFORMATION MANAGEMENT AND APPLICATIONS OF E-RETAILERS REGARDING ONLINE CONSUMER TRUST: AN EMPIRICAL RESEARCH
Authors: Ozge Habiboglu , Ulun Akturan , Serdar Pirtini
Published: 2021 , Journal of Research in Business
DOI: 10.54452/jrb.903789
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1422

2

1

1422

THE EFFECT OF INTELLECTUAL CAPITAL ON FIRM PERFORMANCE IN THE NEW ECONOMY AND INFORMATION SOCIETY AND AN APPLICATION
Authors: Tülay Ölmez , Serdar Pirtini , Adnan Veysel Ertemel
Published: 2021 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.879588
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1152

2

0

1152

A RESEARCH ON THE RELATION OF FIRMS’ SOCIAL MEDIA PERFORMANCE GOALS WITH TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK
Authors: Ozge Habiboglu , Serdar Pirtini
Published: 2021 , Trakya University Journal of Social Science
DOI: 10.26468/trakyasobed.824009
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 788

1

0

788

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3338

3

2

3338

DİJİTAL PAZARLAMADA GERÇEĞİN SIFIR ANI YAKLAŞIMI AÇISINDAN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞI İLE İLİŞKİSİ VE BİR ARAŞTIRMA
Authors: İçim Aksoy Özer , Aypar Uslu , Serdar Pirtini
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.541735
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1772

2

1

1772

A RESEARCH ON RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PURCHASE INTENTION
Authors: Melike Türkmen, Serdar Pirtini , Azra Bayraktar, İlknur Bilgen
Published: 2016 , Oneri
DOI: -
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 2766

7

1

2766

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 5723

4

2

5723

TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARI AÇISINDAN MARKA, MAĞAZA VE FRANCHISING SİSTEMİ İLİŞKİSİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA
Authors: Çağatay Ünüsan, Serdar Pirtini , Osman Faik Bilge
Published: 2004 , Oneri
DOI: 10.14783/maruoneri.678491
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1141

1

2

1141

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.